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Web Technologies - Seo presentation


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SEO discussion for department retreat

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Web Technologies - Seo presentation

  1. 1. SEO DiscussionERAU - Web Technologies Services
  2. 2. What is SEO?Why is it important?Users and your audience come first.How do we start?What is everyone’s role with SEO?How do we know it’s working?
  3. 3. What is SEO?• Search Engine Optimization– What does it take to get your website on the first or second page ofthe SERP (search engine results page)?
  4. 4. GoogleAuthorityVideosPodcastsImages andInfographicsQualityLinksUpdatedContent
  5. 5. Why is it important to ERAU?• Introduction of new programs and new websites.• Increase exposure (show expertise, stay current).• Improved usability. Lets users easily find relevant content.• SEO Statistics
  6. 6. How do we start?• Everyone in the Web Technologies Services department hasa role in SEO!
  7. 7. How do we start?• Content strategy first!
  8. 8. Content
  9. 9. What is a content strategy?• Updated and relevant content• Newspaper layout – Easy to scan, clear headlines• On-page Optimization: Keyword research, meta-title, meta-description• Also includes other digital platforms – Email marketingcampaigns, press releases, blog articles,• Social Indicators: Facebook shares, Twitter shares, Google +
  10. 10. Design – (Design + Content)
  11. 11. Design• Design will drive how much or how little our content willengage the user.
  12. 12. Development
  13. 13. Development• Develop clean and structured URL’s• Apply clean easy to read code (for Google bot)• Review crawl diagnostic reports• Moz
  14. 14. Post Launch
  15. 15. Post Launch• Stale websites will lose SEO authority• The site should be updated on a monthly basis to keep itcurrent• Web Services will guide the customer on these best practicesfor maintaining an optimized and user focused website.
  16. 16. And we’re off to create awesome websites!