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Student coaching for  increased engagement,  enrollment and retention April 2010
Technology-enabled student coaching  services to improve student retention  and increase university tuition revenue 2001 b...
InsideTrack solutions drive student  success and revenue growth while  strengthening the client brand Lead Applicant Admit...
Market Forces, New Technologies Drive Demand <ul><li>Substantial Tuition Increases at Public Universities Boost Economic V...
Typical Private College Loses $15 million per  entering cohort of 1000 students due to attrition $6.5M / Semester $3.25M /...
For-profits Face Challenging Student  Acquisition Economics Hard to Retain Cumulative Retention by Term Need to Service / ...
The InsideTrack Solution: Proven Results Bars and percentages represent cumulative enrollment rates of InsideTrack coached...
Success in serving a wide variety of students  and universities More than 250,000 students at 50+ campuses around the U.S
InsideTrack success coaching: connecting long-term goals to short-term actions Clarify  where student wants to be after gr...
Monitoring Every Aspect of Student’s  Life to Ensure Success Student <ul><li>Commitment to Graduation </li></ul><ul><li>Ma...
InsideTrack Coaches: Quality Professionals and Management Systems <ul><li>Smart, Well-Educated, Experienced Professionals ...
Online tools promoting service quality  and scalability Coach’s View Dashboard to manage Coach’s  interactions with studen...
Student insight reporting capabilities InsideTrack catalyst system Uniquely combining systems expertise, student knowledge...
Delivering value to our clients I know InsideTrack works - I know it because the numbers show me it works, and I know it b...
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InsideTrack

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Innovation, Room 241
Group 5
12:45-1:45 p.m.

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InsideTrack

  1. 1. Student coaching for increased engagement, enrollment and retention April 2010
  2. 2. Technology-enabled student coaching services to improve student retention and increase university tuition revenue 2001 by CEO Alan Tripp Fonder of SCORE! Educational Centers and Chairman of GreatSchools.net Founded San Francisco, California Headquarters Coaching Centers in California and Oregon. Coaches > 30% CAGR Growth Baird Venture Partners & El Dorado Venture Backed
  3. 3. InsideTrack solutions drive student success and revenue growth while strengthening the client brand Lead Applicant Admit First-year student Graduate Increase starts Increase continuing enrollments Prospective Student Coaching Enrolled Student Coaching Contg. student Core Offering (recurring contracts) University Pay Two delivery alternatives Opt-In Program (annual contracts) Student Choice
  4. 4. Market Forces, New Technologies Drive Demand <ul><li>Substantial Tuition Increases at Public Universities Boost Economic Value of Retention </li></ul><ul><li>Momentum of Online Learning </li></ul><ul><li>Growing Competition </li></ul><ul><ul><li>Web-Based Information </li></ul></ul><ul><ul><li>Expansion of For-Profit Sector </li></ul></ul><ul><ul><li>Response of Non-Profit Sector </li></ul></ul><ul><li>Public Scrutiny Increasingly Focused on Retention and Graduation as Key Performance Indicators </li></ul>
  5. 5. Typical Private College Loses $15 million per entering cohort of 1000 students due to attrition $6.5M / Semester $3.25M / Semester For Every 1,000 New Starts, a Typical College Loses $15M in Revenue from Student Attrition Assumes: Net Tuition of $13,200/Year for 8 Semesters (4 Years); First-Year Retention of 75%; and A 4-Year Graduation Rate of 55% $38 Million $15 Million
  6. 6. For-profits Face Challenging Student Acquisition Economics Hard to Retain Cumulative Retention by Term Need to Service / Support Students and to Reinforce Brand 70% 40% 30% Terms Expensive to Acquire Sales and Marketing Expense % of Revenue Need to Differentiate Offering and Brand Sources: 10-K Filings, InsideTrack Analysis
  7. 7. The InsideTrack Solution: Proven Results Bars and percentages represent cumulative enrollment rates of InsideTrack coached students vs. matching control groups that did not receive coaching. Sample size = 20,130 Students in 55 separate coached programs. 68.0% 49.4% 40.5% 31.7% 74.9% 55.7% 47.5% 39.2% Month 3 Month 6 Month 9 Month 12 23% More Students in 12 Months (20,130 Students in 55 Coached Groups) 23% More Students After 12 Months Non-Coached InsideTrack
  8. 8. Success in serving a wide variety of students and universities More than 250,000 students at 50+ campuses around the U.S
  9. 9. InsideTrack success coaching: connecting long-term goals to short-term actions Clarify where student wants to be after graduation Connect to what student needs to accomplish every week Help organize student’s commitments to get work done Motivate student to overcome obstacles Reaffirm value of the university + = LONG-TERM GOAL Nursing Assistant Financial issues / single parent InsideTrack coach
  10. 10. Monitoring Every Aspect of Student’s Life to Ensure Success Student <ul><li>Commitment to Graduation </li></ul><ul><li>Managing Family / Job Responsibilities </li></ul><ul><li>Personal Finances </li></ul><ul><li>School Community </li></ul><ul><li>Academics </li></ul><ul><li>Effectiveness </li></ul><ul><li>Health and Support </li></ul>Student Success Drivers Weakness in Any One Area Can Lead to Failure Proven Methodology to Constantly Review Progress in Each Area Proactive Guidance to Address Issues in Timely Manner InsideTrack Coaching InsideTrack Coach
  11. 11. InsideTrack Coaches: Quality Professionals and Management Systems <ul><li>Smart, Well-Educated, Experienced Professionals </li></ul><ul><li>Temperament Suited for Coaching </li></ul><ul><ul><li>Passion for Service </li></ul></ul><ul><ul><li>Intellect to Have/Manage Conversation </li></ul></ul><ul><ul><li>Extroverted Personality </li></ul></ul><ul><ul><li>Completion Orientation </li></ul></ul><ul><li>Highly Selective Recruiting </li></ul>Exciting Mission to Help Students Proven Ability to Make Positive Impact Training, Certification, Professional Development Career Advancement Opportunities
  12. 12. Online tools promoting service quality and scalability Coach’s View Dashboard to manage Coach’s interactions with students Student’s View Student’s vision of progress and goals World-Class Systems Ensure Success and Scalability
  13. 13. Student insight reporting capabilities InsideTrack catalyst system Uniquely combining systems expertise, student knowledge and university data Delivering data to continuously improve operations and student experience Finance drop detail Retention and graduation rates Rate of student satisfaction Coached Control Sam Benton Gary Burns Elena Capshaw Eric Hansen Nancy Martin Susan Potter Tara Wilcox
  14. 14. Delivering value to our clients I know InsideTrack works - I know it because the numbers show me it works, and I know it because the students tell me it works. InsideTrack coaching makes a difference. Martha Lanaghan, VP of Student Engagement . InsideTrack makes a huge difference. Many adults coming back to school are motivated to earn their degree, but they may need help with balancing school, work and life priorities. Coaching helps people navigate all the issues and stay focused to earn their degree. Dr. Christopher Hopey, VP and Dean of the School of Professional and Continuing Studies .

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