Democratize Higher Education @ Chandler University:Scale Onground Classes Online @ eduFire:
•   Freemium Model - course content free - students pay if they want to earn credit•   5 paying students - 75 students aro...
•   Lecture 1 = 126•   Lecture 2 = 71•   Lecture 3 = 68•   Lecture 4 = 42•   Lecture 5 = 56     Total Views         363
•   Lecture 1 = 176•   Lecture 2 = 143•   Lecture 3 = 89•   Lecture 4 = 57•   Lecture 5 = 36•   TOTAL = 501
Balance Sheet  • Original UOP = 19     – Ending UOP = 12     – Dropped UOP = 7  • Original eduFire = 0     –   Ending eduF...
UOP Enrollment                     eduFire Enrollment• Minimum Personnel = 14           • Personnel = $0    – Enrollment C...
UOP Marketing                   eduFire Marketing • Cost/Enrollment = $2,500      • Cost/Enrollment = $0    – 1 Instructor...
UOP   eduFire
Camelback Education Group
Camelback Education Group
Camelback Education Group
Camelback Education Group
Camelback Education Group
Camelback Education Group
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Camelback Education Group

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Camelback Education Group

  1. 1. Democratize Higher Education @ Chandler University:Scale Onground Classes Online @ eduFire:
  2. 2. • Freemium Model - course content free - students pay if they want to earn credit• 5 paying students - 75 students around world also enrolled in the course• Most students want to earn degrees, thus they will eventually pay tuition• Democratizing education: – Won’t reduce enrollments – “Try before you buy”• Reduces: – Marketing costs – For-profit resentment – Attrition• Increases: – Access to knowledge – Brand equity – Hypertargeting & SEO
  3. 3. • Lecture 1 = 126• Lecture 2 = 71• Lecture 3 = 68• Lecture 4 = 42• Lecture 5 = 56 Total Views 363
  4. 4. • Lecture 1 = 176• Lecture 2 = 143• Lecture 3 = 89• Lecture 4 = 57• Lecture 5 = 36• TOTAL = 501
  5. 5. Balance Sheet • Original UOP = 19 – Ending UOP = 12 – Dropped UOP = 7 • Original eduFire = 0 – Ending eduFire = 37 – Joined eduFire = 37 – UOP Students in eduFire = 4 – eduFire Employees = 3 – New Eyes Gained = 30
  6. 6. UOP Enrollment eduFire Enrollment• Minimum Personnel = 14 • Personnel = $0 – Enrollment Counselors = 12 • Cost = $0 – Finance Counselors = 1 • 1 Instructor = $1,000 – Academic Counselors = 1• @$30k/Year = $420,000• Team Enrollment = 800/year• $525/Student• 12 Students = $6,300• 1 Instructor = $1,000
  7. 7. UOP Marketing eduFire Marketing • Cost/Enrollment = $2,500 • Cost/Enrollment = $0 – 1 Instructor = $1,000 – 1 Instructor = $1,000 – 19 Students = $47,500 • Tweeting • 7 Dropped = $17,500 • Posting Notes • Posting Videos
  8. 8. UOP eduFire

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