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Using Social Media to Communicate Your Research

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An overview of how to best use social media in a research context. Covers blogs, twitter, facebook, video and audio tools.

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Using Social Media to Communicate Your Research

  1. 1. Using Social Media to Communicate Your Research Stephanie (Charlie) Farley, Social Media Officer http://edina.ac.uk/ Scottish Crucible, 21st April 2016, Edinburgh
  2. 2. Introduction
  3. 3. What is Social Media? • Social Media are any websites that allow you to contribute, to engage, and to connect with others and are “Web 2.0” tools (O’Reilly 2005). • Examples include: – Blogs (WordPress, Blogger, Tumblr, etc.) – Twitter – YouTube and Vimeo, Vine, Periscope, Meerkat – Facebook – Google+ – Flickr, Instagram, Pinterest, Giphy, etc. – LinkedIn, Academia.edu, etc. – Mendeley, Delicious, Diigo, Reddit, etc. – FigShare – Stack Overflow, Jelly, GitHub
  4. 4. Why Use Social Media? Social media tools… • Are go-to spaces for expertise and advice. • Offer new ways to tell stories, to engage in dialogue, to reach out to your audience(s). • Rank highly on Google, Bing, etc. • Can enable direct access to key figures from Principal Investigators to Research Councils to press and potential research participants. • May generate media interest in your work, new collaborations and other unexpected opportunities. • Offer inexpensive ways to raise your own profile and that of your research.
  5. 5. What tools should you use? • Blogs - make your work visible, enable semi-formal ways to share working methods and progress, and provide a way to find and engage in dialogue with your audience. • Twitter - very effective way to share key research updates, track news and events in your field, build a network, find peer support and advice. • Video or Audio - brings clarity to complex concepts quickly. Well-made short videos or animations can communicate complex concepts quickly, accessibly, and in engaging sharable ways. • Instagram, Flickr, Pinterest, etc. – images bring a project to life. Research is about people, ideas, events, collaboration, equipment - images make your ideas, achievements and discoveries far more tangible.
  6. 6. What should you share? • What your research is about and what it aims to achieve. • Processes, updates, changes of approach – to the extent that such transparency is appropriate and acceptable. • Quirky, playful and accessible content around your work and research area. • Publications, presentations, press mentions and materials that reflect research outputs and expertise. • CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES.
  7. 7. Some examples…
  8. 8. Facebook: I Fucking Love Science https://www.facebook.com/IFeakingLoveScience http://www.iflscience.com/categories/technology
  9. 9. Blogs: The Conversation http://theconversation.com/
  10. 10. Twitter & Vine: #6secondscience https://twitter.com/search?q=%236secondscience http://6secondscience.tumblr.com/
  11. 11. Multiple Platforms: Joe Hanson http://www.itsoka http://www.itsoka
  12. 12. Multiple Platforms: Joe Hanson
  13. 13. Planning Social Media Use • What do you want to achieve? Do you have specific goals? What do you want to share about your research. • Identify and locate your audience(s): who do you want to reach? Where do they hang out online? How is your work relevant to their interests? • Be pragmatic - what best fits your project’s style, expertise, and time availability? • Brand your presences and apply this consistently across all your accounts. • Keep up to date and relevant, review their effectiveness, and ensure they represent your work as you want it to be seen.
  14. 14. Planning Social Media Content • Complete your profile information. Interlink your accounts and always link back to your definitive research profiles and project websites. • Be consistent – both in your content and its regularity. • Listen to and engage with the audiences you are reaching out to. • Be creative – what social media tools could help you to communicate in new ways? Don’t be afraid to try something new.
  15. 15. What should not be shared • Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines. • Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance. • Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research. • Anything you would not want a funder, professional peer, project partner, or future employer to see or read.
  16. 16. Useful Resources • LSE. 2013. Impact of Social Sciences blog. http://blogs.lse.ac.uk/impactofsocialsciences/ • Minocha, Shailey and Petre, Marian. 2012. UK: Vitae Innovate and Open University. Available from: http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_University_Social_Media_Han . • O’Reilly, T. 2005. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. In O’Reilly, 30th September 2005. Available from: http://oreilly.com/web2/archive/what-is-web-20.html • Patel, S. 2011. 10 ways researchers can use Twitter. In Networked Researcher, 3rd August 2011. Available from: http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/ Privacy Settings Links: • Facebook Privacy Settings: http://www.facebook.com/help/privacy • LinkedIn Privacy Settings: http://learn.linkedin.com/settings/ • Guide to Google+ Privacy Settings: http://lifehacker.com/5827683/a-guide-to-google%252B-privacy-and-information-control/
  17. 17. Managing Your Identity Online Useful Search Engine • Google: http://www.google.com and Google Blog Search: http://www.google.co.uk/blogsearch/ • Bing: http://www.bing.com/ and Bing Social Search: http://www.bing.com/social/ • Twitter Search: https://twitter.com/#!/search-home • Social Mention: http://www.socialmention.com/ • Whos talkin: http://whostalkin.com/ • Social Searcher: http://www.social-searcher.com/ • SmashFuse: http://www.smashfuse.com/ Useful Tools for Automatic Checking and Task Management • Google Alerts: http://www.google.com/alerts • IFTTT: https://ifttt.com/ • Hootsuite: https://hootsuite.com/ • TweetDeck: https://tweetdeck.twitter.com/

An overview of how to best use social media in a research context. Covers blogs, twitter, facebook, video and audio tools.

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