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Congress ofMinnesota ResortsMinnesota Resorts   To Blog or Not to Blog
StoryTeller        Media + Communications        Media + Communications• Founded in 2005.• Public relations and Inbound Ma...
Explore Minnesota Golf Alliance        Executive Director
Why Blog?• Improves organic search to your website.• Positions you as an industry expert.• Opens your resort to those who ...
What is a Blog?A web site on which an individual orgroup of users record opinions,information, etc. on a regular basis.
What’s a good blog?• Helpful• Informative• Useful• Entertaining• Engaging
Do’s and Don’ts• Do:   • Blog frequently• Don’t:   • Start your blog and post “every once in      a while”
Do’s and Don’ts• Do:   • Be strategic with content• Don’t:   • Blog based upon random thoughts
Do’s and Don’ts• Do:   • Create a blog calendar• Don’t:   • Impulsively come up with topics
Do’s and Don’ts• Do:   • Create personas and write to them• Don’t:   • Write the things that YOU want to      write
Do’s and Don’ts• Do:   • Use keywords• Don’t:   • Be cute
Do’s and Don’ts• Do:   • Use hyperlinks to resources• Don’t:   • Be afraid of “losing” the reader
Do’s and Don’ts• Do:   • Allow comments• Don’t:   • Be afraid of bad things people say
Blogging To-Do’s•   Create personas•   Develop a blog calendar•   Use keywords•   Be helpful•   Blog frequently•   Keep yo...
Which Platform?
Now What?
Inbound Marketing
Your Blog
Calls-to-Action
Inbound Marketing• Attract• Convert• Analyze
Inbound Marketing• Capture contact information.• Engage with your readers through lead  nurturing.• Provide additional, us...
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
Blogging for Congress MN Resorts
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Blogging for Congress MN Resorts

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Deck prepared for Congress of MN Resorts presented on April 9, 2013

Published in: Travel, Technology, Business
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Blogging for Congress MN Resorts

  1. 1. Congress ofMinnesota ResortsMinnesota Resorts To Blog or Not to Blog
  2. 2. StoryTeller Media + Communications Media + Communications• Founded in 2005.• Public relations and Inbound Marketing.• Background in television news.• Specialize video and written content creation.
  3. 3. Explore Minnesota Golf Alliance Executive Director
  4. 4. Why Blog?• Improves organic search to your website.• Positions you as an industry expert.• Opens your resort to those who are searching for more information about your market or property.• It’s interactive!
  5. 5. What is a Blog?A web site on which an individual orgroup of users record opinions,information, etc. on a regular basis.
  6. 6. What’s a good blog?• Helpful• Informative• Useful• Entertaining• Engaging
  7. 7. Do’s and Don’ts• Do: • Blog frequently• Don’t: • Start your blog and post “every once in a while”
  8. 8. Do’s and Don’ts• Do: • Be strategic with content• Don’t: • Blog based upon random thoughts
  9. 9. Do’s and Don’ts• Do: • Create a blog calendar• Don’t: • Impulsively come up with topics
  10. 10. Do’s and Don’ts• Do: • Create personas and write to them• Don’t: • Write the things that YOU want to write
  11. 11. Do’s and Don’ts• Do: • Use keywords• Don’t: • Be cute
  12. 12. Do’s and Don’ts• Do: • Use hyperlinks to resources• Don’t: • Be afraid of “losing” the reader
  13. 13. Do’s and Don’ts• Do: • Allow comments• Don’t: • Be afraid of bad things people say
  14. 14. Blogging To-Do’s• Create personas• Develop a blog calendar• Use keywords• Be helpful• Blog frequently• Keep your blog on your site
  15. 15. Which Platform?
  16. 16. Now What?
  17. 17. Inbound Marketing
  18. 18. Your Blog
  19. 19. Calls-to-Action
  20. 20. Inbound Marketing• Attract• Convert• Analyze
  21. 21. Inbound Marketing• Capture contact information.• Engage with your readers through lead nurturing.• Provide additional, useful information.

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