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Introducing SuiteCRM for Hospitality

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Learn about SuiteCRM; a full-service customer relationship management solution for hospitality. Learn how hospitality organizations can leverage existing Microsoft investments to successfully integrate their CRM solution and drive user adoption.

Published in: Technology, Business
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Introducing SuiteCRM for Hospitality

  1. 1. Introducing SuiteCRM June 18, 2010<br />
  2. 2. Manage your customers or watch them disappear <br />Retain existing customers and capture new customers<br />Increase value of existing customers<br />Study, segment, and execute innovative strategies <br />Drive sales through more effective target marketing<br />Make better, more profitable decisions<br />Maximize the value of your existing customer data<br />Be proactive with customer relationships<br />
  3. 3. Critical Challenges to CRM Success<br />General CRM Challenges <br />Pipeline & Performance Reporting <br />Tracking Sales Activities and Interactions<br />Customer Analytics for Innovative Segmentation and Campaigns<br />Measure & Track the Effectiveness of Sales Team & Marketing Efforts<br />Standard Sales Processes <br />Self-service Access to Marketing Collateral<br />Mobile Access to Customer Data<br />User Adoption<br />Hospitality CRM Challenges<br />Integrating with Folio & Other Hospitality Systems<br />Not a Typical Order to Cash Process<br />Complex Distribution Channel Model<br />Managing National and Local Accounts Across Large portfolio<br />Sales and Marketing Don’t Collaborate<br />Unique Hospitality Pricing Model<br />Managing Group Blocks and Events<br />Not Marketing to Top Tier Accounts<br />
  4. 4. CRM Maturity: Where are you?<br />Maturity<br />Time<br />
  5. 5. Microsoft’s Vision for CRM<br />Deliver an easier and more natural user experience <br />Works the way you do<br />Deliver highly configurable workflow and analytics<br />Works the way your business does<br />Deliver a flexible platform that simplifies integration<br />Works the way technology should<br />
  6. 6. <ul><li>Over 15,500 customers from small to enterprise
  7. 7. Over 750,000 users in more than 80 countries
  8. 8. Global network of software and services partners
  9. 9. Fast, flexible, and affordable
  10. 10. Full CRM suite of marketing, sales, and service
  11. 11. Native Office experience for rapid adoption
  12. 12. Multi-language with more than 25 languages
  13. 13. Advanced SOA / Web services architecture</li></ul>Microsoft Dynamics CRM at a Glance<br />
  14. 14. Where Microsoft Dynamics CRM Meets Hospitality! SuiteCRM<br />Direct-to-Consumer<br />B2B<br />The Guest<br />National, Regional & Local Accounts<br />
  15. 15. Edgewater SuiteCRM<br />Mobile Support<br />Group Sales & Events<br />Outlook Integration<br />Reporting & Analytics<br />Guest Relationship Mgmt<br />
  16. 16. SuiteCRM delivers critical functionality to drive the business<br />
  17. 17. SuiteCRM Conceptual Architecture<br />Leverages familiar tools you likely own<br />Batch, OnDemand & real-time capability<br />Industry standard toolset<br />Seamless integration to a business’s critical applications<br />Flexible to address any unique requirements<br />Scales able for Mid-market and Enterprise organizations<br />
  18. 18. Best Of Breed Internet Marketing<br />
  19. 19. E-Mail Marketing<br /><ul><li>Inside CRM
  20. 20. Use CRM fields
  21. 21. CRM Marketing Lists
  22. 22. Test sends
  23. 23. Fast results
  24. 24. Track Web Pages
  25. 25. Bounces
  26. 26. Unsubscribes</li></li></ul><li>Lead Capture<br /><ul><li>Immediately update CRM
  27. 27. Create Contacts or Leads
  28. 28. Update any field data
  29. 29. Duplicate check
  30. 30. Tracks visitor</li></ul>Salesknows who to call<br />Marketingknows what’s working<br />
  31. 31. E-Mail Marketing<br />Hard to plan & execute:<br />Hard to analyze & follow up:<br /><ul><li> Wait, or ad-hoc result reporting
  32. 32. Aggregation of final results
  33. 33. Distribute to sales for follow-up
  34. 34. Try to correlate responses/revenue
  35. 35. Argument ensues sales-marketing
  36. 36. Lost revenue, wasted time & focus
  37. 37. Contact database
  38. 38. Excel exports
  39. 39. Import into email system
  40. 40. Planning docs on network drives
  41. 41. Decide who manually processes
  42. 42. Launch campaign</li></li></ul><li>Web Intelligence<br />Web analytics is great … but, what if you knew more?<br /> … who is this person?<br /> … what company?<br /> … are they in the buying cycle?<br /> … which campaign triggered the visit? <br />

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