per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperce...
per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperce...
our users
perception + empathy
story
exercise
exercise
exercise
exercise
exercise
exercise
exercise
exercise
exampleabstract tangible
Mona Lisaabstract tangible
abstract tangible
Homeabstract tangible
Truthabstract tangible
our usersabstract tangible
abstractour usersare somewhat
perception + empathy
Persona
PersonaTechnicalKnowledge Form FactorFrustrationsGoalsNameAGreat DayRoleMotivationsFrequencyofUseReasonstoUsePrimary UseYe...
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User Experience - Personas

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VIDEO: http://www.youtube.com/watch?v=VR8ac30f46k

When working as a developer for a Software Development Company, is easy to lose perspective on who you are developing for, and who are your users. This presentation tries to raise awareness on user centric design so that software engineers and developers take advantage of related concepts, such as personas.

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User Experience - Personas

  1. 1. per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperceived by others: her public persona. In psychology, oftencontrasted with anima.• a role or character adopted by an author or an actor.ORIGIN early 20th cent.: Latin, literally ‘mask,character played by an actor.’Edgar AnzaldúaUser Experience Lead
  2. 2. per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperceived by others: her public persona. In psychology, oftencontrasted with anima.• a role or character adopted by an author or an actor.ORIGIN early 20th cent.: Latin, literally ‘mask,character played by an actor.’Edgar Anzaldúa Mexican EdUser Experience Lead Specialist
  3. 3. our users
  4. 4. perception + empathy
  5. 5. story
  6. 6. exercise
  7. 7. exercise
  8. 8. exercise
  9. 9. exercise
  10. 10. exercise
  11. 11. exercise
  12. 12. exercise
  13. 13. exercise
  14. 14. exampleabstract tangible
  15. 15. Mona Lisaabstract tangible
  16. 16. abstract tangible
  17. 17. Homeabstract tangible
  18. 18. Truthabstract tangible
  19. 19. our usersabstract tangible
  20. 20. abstractour usersare somewhat
  21. 21. perception + empathy
  22. 22. Persona
  23. 23. PersonaTechnicalKnowledge Form FactorFrustrationsGoalsNameAGreat DayRoleMotivationsFrequencyofUseReasonstoUsePrimary UseYearsofExperienceBack StoryEnvironmentDomainKnowledgePain PointsRisksActivities

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