QR Codes at OpenTech 2011

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Talk given 2011-05-21 at OpenTech

Lanyrd: http://lanyrd.com/2011/opentech/
YouTube: http://www.youtube.com/watch?v=I5cXsB4GVG4
AudioBoo: http://audioboo.fm/boos/363171
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QR Codes at OpenTech 2011

  1. 1. @edent #OpenTech
  2. 2. QR Codes @edent #OpenTech
  3. 3. Who Am I?● Terence Eden● Mobile Internet Consultant with 8 years experience in Mobile Web● Questions? Please interrupt me!● Shy? Tweet me - @edent● Bored? Read my blog http://shkspr.mobi/blog/ @edent #OpenTech
  4. 4. @edent #OpenTech
  5. 5. @edent #OpenTech
  6. 6. How Can We Make This Better? Can This Be Interactive? @edent #OpenTech
  7. 7. QR Codes @edent #OpenTech
  8. 8. Whats a Barcode? @edent #OpenTech
  9. 9. What Can A Barcode Do?● Machine Readable● Hold a single number● Client has to query a database to find out what the number means More info at http://en.wikipedia.org/wiki/Barcode @edent #OpenTech
  10. 10. @edent #OpenTech
  11. 11. What Is A QR Code?● Free and Open Standard● Can hold URLs ● (and much more)● Quick and easy to scan● Works on all cameraphones ● not just “smartphones”● Free apps for all platforms ● http://GetReader.com @edent #OpenTech
  12. 12. @edent #OpenTech
  13. 13. @edent #OpenTech
  14. 14. @edent #OpenTech
  15. 15. @edent #OpenTech
  16. 16. @edent #OpenTech
  17. 17. QR Codes Are Everywhere @edent #OpenTech
  18. 18. How Can We Use QR Codes? @edent #OpenTech
  19. 19. URL ● Link the user directly to a website ● Syntax http://example.com@edent #OpenTech
  20. 20. Phone Numbers ● Direct dial a phone number ● Make sure its in international (+44) format ● Syntax tel:%2B3300654508 @edent #OpenTech
  21. 21. SMS ● Send an SMS ● Include a message ● Syntax smsto:70800:The %20message@edent #OpenTech
  22. 22. Business Card (vCard) ● Share an address book entry ● Can get very complex ● Syntax BEGIN:VCARD N:Lord;Jonathan TEL:+442072196913 EMAIL:jonathan.lord.mp@parli ament.uk VERSION:2.1 END:VCARD @edent #OpenTech
  23. 23. Examples & Ideas @edent #OpenTech
  24. 24. Text To Give ● SMS donations @edent #OpenTech
  25. 25. Text For Information / Reporting ● Use FrontlineSMS to gather data and / or respond @edent #OpenTech
  26. 26. Link To Useful Information ● Make a poster more useful & interactive @edent #OpenTech
  27. 27. ...but consider the best way http://yfrog.com/hslsdscfj @edent #OpenTech
  28. 28. Link To Information ● YouTube videos ● Share information @edent #OpenTech
  29. 29. Link To Like ● “Like” on Facebook @edent #OpenTech
  30. 30. Hashtags@edent #OpenTech
  31. 31. OpenPlaqueshttp://www.flickr.com/photos/14298302@N07/2073728040/ @edent #OpenTech
  32. 32. Rethinking The Park Sign @edent #OpenTech
  33. 33. Rethinking The Park Sign @edent #OpenTech
  34. 34. The “Rules” of QR Codes @edent #OpenTech
  35. 35. Rules● Mobile Friendly● Mobile Friendly● Mobile Friendly @edent #OpenTech
  36. 36. Rules● Mobile Friendly ● m.example.com / example.mobi● Mobile Friendly ● International dialling codes +44 ● Not 0800 – use 0300● Mobile Friendly ● Location – does the person have to reach to scan? ● Error correction ● Black ink – white background @edent #OpenTech
  37. 37. To Recap● QR codes are everywhere● QR codes increase accessibility● QR codes are free (libre & gratis)● You need to start using them now @edent #OpenTech
  38. 38. Thank YouTerence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent +44 7717 512 963 @edent #OpenTech

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