Using Social Media at the 2012 IHE Connectathon

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Optimizing your on-site social media tactics for better engagement ; HIMSS Connectathon Webinar
January 2012
Cari McLean
Michael Gaspar

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Using Social Media at the 2012 IHE Connectathon

  1. 1. Using Social Media at the 2012 IHE ConnectathonOptimizing your on-site social media tactics for better engagement. HIMSS Connectathon Webinar January 2012 Cari McLean Michael Gaspar
  2. 2. Social Media Moving ForwardSocial media is no longer just a marketing tool. It is a culture shiftthat empowers individuals to openly and actively dictate the value ofbrands. It is a medium through which brands engage their audienceto partake in proactive dialogue and create organic relationships. “Social Media at Connectathon ‘12”
  3. 3. Social Media’s Purpose Not For For Self Promotion Resource Sharing Customer Service Engagement Broadcasting Thought LeadershipReplacing Other Marketing Integration with Other Mediums Marketing Mediums “Social Media at Connectathon ‘12”
  4. 4. Preparatory Materials• Resource links• Relevant hashtags• Twitter handles to recognize• Twitter monitoring/engagement software• A device to tweet from• THE CHEAT SHEET! “Social Media at Connectathon ‘12”
  5. 5. Staples of On-site Social Media • The hashtag: #connect12 | #interoperability, #interop, #HIE • The handle: @interopshowcase, • Twitter stream a) Mentions, Hashtag, Keyword • URL shortener “Social Media at Connectathon ‘12”
  6. 6. This is your Tweet Text BoxYour entire tweet must be140 characters or less, linksincluded.
  7. 7. This is your Tweet Text BoxYour entire tweet must be140 characters or less, linksincluded.
  8. 8. This is your URL ShortenerHere you can copy andpaste any resource linksyou want to share and theshortener will shrink thelink allowing it to fit in theallotted 140 characters
  9. 9. This is your URL ShortenerHere you can copy andpaste any resource linksyou want to share and theshortener will shrink thelink allowing it to fit in theallotted 140 characters
  10. 10. This is your SEND ButtonIt is important to makesure all of your hashtags,handles, and spelling areaccurate before sendingyour tweet.
  11. 11. This is your Event Feed #Connect 12This is ultimately where you willsee all of the indexed responsesregarding the event.
  12. 12. This is your Event Feed #Connect 12This is ultimately where you willsee all of the indexed responsesregarding the event.
  13. 13. This is your Mentions Feed@HIMSS | @interopshowcaseThis is where you will see whatpeople are saying about youspecifically during the Twitterevent. Good opportunity toshare/network with a like-minded and engagedprofessional.
  14. 14. This is your Mentions Feed@HIMSS | @interopshowcaseThis is where you will see whatpeople are saying about youspecifically during the Twitterevent. Good opportunity toshare/network with a like-minded and engagedprofessional.
  15. 15. This is your Keywords Feed InteroperabilityThis is where you can trackkeywords that may alsocome up during the event.Sometimes this is helpfulas some Twitter users donot fully understandhashtags and only mentionyou by name or use adifferent hashtag alltogether.
  16. 16. Adding A StreamYou can create a streamat any time by clicking“Add Stream” and thenclicking “Create Stream.”The defaults are set toadd a Home Feed. Youcan add anotherKeywords or Search feedas you see fit
  17. 17. Social Media Content StrategyDon’t B.O.R.E. your target audience, be:Brief • Long posts are hard to share and read—especially on TwitterOptimized • Include links, hashtags, tags and handles when appropriateResourceful • Does your content progress the conversation?Engaging • Ask questions, moderate comments, call for action, DON’T promote “Social Media at Connectathon ‘12”
  18. 18. Using Twitter On-site at EventsUse Twitter as a tool to MONITOR and ENGAGE with Connectathonattendees and followers by:1. Using a journalistic approach, share your takeaways and findings at the Connectathon using #connect122. Making connections with other industry influencers both virtually and in-person3. Demonstrating your value through sharing of HIMSS resources that are relevant to the Connectathon audience “Social Media at Connectathon ‘12”
  19. 19. Optimizing Your TweetsNOT OPTIMIZED OPTIMIZEDConnectathon testing is well on its The #IHE #Connectathon isway in Chicago! underway in #Chicago! buzz.mw/_3T42FNOT OPTIMIZED OPTIMIZED#IHE Connectathon listed on #IHE Connectathon listed on@iHealthBeat calendar of events for @iHealthBeat calendar of events forJanuary #connect12 January #connect12 http://ow.ly/8nIHW “Social Media at Connectathon ‘12”
  20. 20. Why On-site Social Media Matters• Creates AWARENESS that HIMSS is proactive on interoperability initiatives in the marketplace.• Excites ENGAGEMENT within the health IT community• Adds VALUE to our social audiences• Establishes TRASPARENCY of HIMSS & staff activities “Social Media at Connectathon ‘12”
  21. 21. Questions• What can we provide to make the Connectathon as valuable as possible using social media?• What social media monitoring/engagement tools are you currently using, if any?• What obstacles do you personally face in providing on-site social media coverage? “Social Media at Connectathon ‘12”
  22. 22. Good Luck!Should you have any questions please contact either: Cari McLean Program Manager, Communications cmclean@himss.org 312.915.9558 OR Michael Gaspar Associate Manager, Social Media mgaspar@himss.org 312.915.9549 “Social Media at Connectathon ‘12”

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