GIS for Charities Introduction

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Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.

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GIS for Charities Introduction

  1. 1. GIS for CharitiesAn Introduction<br />Edward Kemp<br />October 2011<br />
  2. 2. What is a GIS?<br />GIS stands for Geographical Information System. It is made up of:<br />Hardware<br />Computers, Printers, Scanners, Monitors<br />GIS Software<br />Commercial (ARCMap)<br />Open Source (Free) (QQIS)<br />Data (Management and Storage)<br />Geographical locations (grid references, postcodes)<br />Descriptive attributes (name, colour, size, description)<br />People (Stakeholders)<br />GIS professionals<br />Clients<br />GIS for Charities 2011<br />
  3. 3. What is a GIS?<br />Source: Ward Computer Services Inc. http://gis.wardcomputerservices.com/aboutgis.html<br />
  4. 4. What can a GIS be used for?<br />Represent data<br />Visually map geographically located data<br />Combine data<br />Overlay different sets of data such as household income and shopping habits this adds value and creates new information<br />Interrogate data<br />Ask questions such as, which areas have a household income greater than the national average?<br />Perform spatial analysis<br />Are there areas that car ownership levels are lower than would otherwise be expected? How many people live within 5 miles of this event?<br />GIS for Charities 2011<br />
  5. 5. Why GIS in the charity sector?<br />4 ways GIS can add value to your organisation<br />
  6. 6. 1. It helps raise awareness <br />Map areas of poverty or disease. Pictures always provide a greater impact than just numbers<br />Use maps to demonstrate why donations/ funding are needed<br />Target awareness campaigns to areas that have lower than average levels of donor activity<br />Demonstrate through maps and analysis where donors money is being spent<br />Interactive web maps can help the public visualise what campaigns are going on and where as well as where their money will be spent<br />GIS for Charities 2011<br />
  7. 7. 2. It enhances your event and campaign plans<br />Map local facilities and volunteers to effectively co-ordinate events<br />Map and analyse donation patterns before and after event<br />Compare the results from different parts of the country what works best and where<br />Locate campaigns where they will have the greatest impact in terms of potential donors and utilise levels of awareness. This uses campaign funds more effectively. <br />GIS for Charities 2011<br />
  8. 8. 3. It allows donor and membership analysis<br />Perform basic mapping and spatial analysis techniques<br />Where do your major donors live and why?<br />Analyse the timing and sizes of donations (reveal patterns)<br />Combine with other datasets such as UK census information to add further value to the data<br />Which areas have higher levels of donation and why?<br />GIS for Charities 2011<br />
  9. 9. 4 It helps secure grants for projects<br />Enhance your grant applications<br />Demonstrate why your grant is necessary through mapping socio economic, disadvantaged or minority groups highlighting areas of need<br />Map and model the potential impact or your project/ campaign<br />Present the results and show whether the project was a success<br />GIS for Charities 2011<br />
  10. 10. GIS is not expensive!<br />Open source software such as QGIS means that powerful GIS analysis can be undertakenwithout expensive licence fees<br />Open source software doesn't require specialist hardware and will run on your existing computers <br />You can use your existing data held in excel spreadsheets, all you need is an address or postcode<br />Maps and other census data are also available to download for free including Ordnance Survey maps and socio economic data<br />GIS for Charities 2011<br />
  11. 11. Example Projects<br />Which areas would it be most beneficial to target with campaign x?<br />Which areas of the country donate most often and why?<br />In which area was our campaign most effective? Did some areas donate more than expected?<br />Analyse the takings and sales from an organisations charity shops<br />Enhance a grant proposal<br />GIS for Charities 2011<br />
  12. 12. In summary<br />GIS can help the charity and fundraising sectors in many ways:<br />It can help your organisation both internally and externally<br />It can add value to your existing data and processes<br />It can optimise any events/campaigns and the use of existing funds<br />It can help promote your organisation to a variety of stakeholders from donors to grant providers<br />GIS for Charities 2011<br />
  13. 13. Contact<br />If you have any questions or would like to talk about any possible projects you can contact me in the following way:<br />Edward Kemp<br />GIS for Charities<br />Telephone: 0208 2851855<br />Mobile: 07932 627817<br />Email: gisforcharities@gmail.com<br />All text copyright GIS for Charities 2011<br />

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