Business aspects of social software and collaboration


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Web 2.0, social software, blogs, wikis, instant messaging. New tools and new ways of approaching communication and coordination among customers, suppliers, and partners. Software to help companies share information has been around for more than 15 years. How do the new tools intersect with existing ones? How can you best leverage new technologies for faster time-to-market and increased customer satisfaction? What is the role of security in an increasingly open supply-chain communication system? We'll examine these questions and talk about current and future technologies and trends.

Published in: Business, Technology
  • Great presentation about the require to innovate company models; how you can represent them succinctly; as well as the need to make advancement initiatives actionable. Superb use of photographs and obvious to see illustrative samples.
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  • Can you please send the presentation to swarndeep2smartgmailcom
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  • Hi, I love this presentation. simply beautiful & informative. excellent work. Thanks for sharing this with us.

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  • give inspiration
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  • Hello Ed,
    Would you eventually send me a copy of your presentation(s)? I am new to this site and as far as I understand from the reading here I have to ask you personally when the download is marked as not downloadable.
    If you would not mind, I would appreciate a copy to
    Thanks in advance;
    Bernhard Aggeler
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  • Alternate: Empowering People…The Power of Me
  • Business aspects of social software and collaboration

    1. 1. Ed Brill Business Unit Executive Lotus Software, IBM Software Group Business aspects of social software and collaboration
    2. 2. The Nature of Work is Changing Rapidly… <ul><li>Work is increasingly collaborative </li></ul><ul><ul><li>Specialization, optimization, “just in time” </li></ul></ul><ul><li>Nature of work changing </li></ul><ul><ul><li>Anytime, anywhere </li></ul></ul><ul><ul><li>Faster, smarter, better </li></ul></ul><ul><li>Human capital is replacing physical capital as a measurement of organizational value </li></ul>Source: A Revolution in interaction --McKinsey Share of Information Workers over time 1900 2005 <ul><li>“ Today, more than 85% of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital . It is no longer what you own that counts but what you know…” </li></ul><ul><ul><li>-- Craig Symons, Forrester Research </li></ul></ul>Source: Forrester Research Inc. “Best Practices In IT Human Capital Management&quot; February 28, 2005
    3. 3. Innovation is Critical to Compete in the 21 st Century… <ul><li>Top Innovation Priorities: </li></ul><ul><ul><li>Extend the ability to collaborate inside & outside </li></ul></ul><ul><ul><li>Innovate business models & processes </li></ul></ul><ul><ul><li>Leverage information for business optimization </li></ul></ul>87% of CEO’s believe fundamental change is required in next two years to drive innovation Source: 2006 IBM Global CEO Survey <ul><li>Innovation will shift from top-down to bottom-up within enterprises </li></ul><ul><ul><li>More user input </li></ul></ul><ul><ul><li>More spontaneous </li></ul></ul><ul><ul><li>More collaboration on product development </li></ul></ul>Source: Forrester 2006, Impact of Social Computing on Business Future productivity will largely come from the way people innovate, the efficiency with which they can translate innovation into value and how effectively people can work together to make timely well informed decisions
    4. 4. <ul><li>Achieving breakthrough business performance will be greatly influenced by how well companies harness the collective knowledge & foster interaction across it’s globally connected community of employees, customers, partners, and suppliers. </li></ul><ul><li>To thrive in this environment companies must: </li></ul><ul><ul><li>Weave communities into development of products and services, </li></ul></ul><ul><ul><li>Use employees and partners as marketers </li></ul></ul><ul><ul><li>Become part of a living fabric of brand loyalists (Forrester) </li></ul></ul>New Approaches Required to Boost Performance & Growth IBM Institute for Business Value, CEO Study 2006 CEOs: Sources of new ideas and innovation Business partners Customers Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other R&D (internal) Sales or service units Employees (general population) 5% 15% 25% 35% 45% 45% 35% 25% 15% 5%
    5. 5. The world is changing <ul><li>Formal Work Domain: </li></ul><ul><li>Operations, Performance Management </li></ul><ul><li>Human Resource Management </li></ul><ul><li>Supply Chain Management </li></ul><ul><li>Geographical Divisions </li></ul><ul><li>Marketing </li></ul><ul><li>Manufacturing </li></ul><ul><li>etc. </li></ul><ul><li>Informal Work Domain: </li></ul><ul><li>Virtual Teams </li></ul><ul><li>Communities of Practice </li></ul><ul><li>Expert Networks </li></ul><ul><li>Knowledge Communities </li></ul><ul><li>Inside and outside the organizational boundaries </li></ul>From hierarchies… to networked hierarchies
    6. 6. Evolution in People Productivity Business Value <ul><li>Personal Productivity </li></ul><ul><li>Standalone Use </li></ul><ul><li>Focus on Authoring Tool </li></ul>1980 1990 2000 Dynamic Workplace Team Productivity <ul><li>Proprietary Client/Server </li></ul><ul><li>Proprietary Document Formats </li></ul><ul><li>Multi-year Development Cycles </li></ul><ul><li>Focus on Email and Documents </li></ul>Personal Productivity <ul><li>Standards, choice and flexibility </li></ul><ul><li>Speed, composite applications and “mash ups” across boundaries </li></ul><ul><li>Flexible access to enterprise applications and services through SOA </li></ul><ul><li>Relationships, collective knowledge, power of the network </li></ul><ul><li>Convergence of collaborative services </li></ul><ul><li>Explosion of devices and interconnectivity </li></ul>Dynamic Workplace
    7. 7. Web 2.0 Technologies Enable Social Networking Solutions People Optimized Point Dynamic – Web 2.0 Process Optimized Information Optimized Integrated Publish Information Processes & Transactions Connecting People Web 2.0: Second-generation of Internet-based services that let people collaborate and share information online in new ways — such as social networking sites, wikis, communication tools, and social bookmarking .
    8. 8. Making Social Networking “Ready for Business” <ul><li>Lotus is reinventing collaboration again by enabling its customers to discover the right information by leveraging the knowledge of many, share your content and expertise with anyone, connect to the right people and help users to execute better business decisions faster </li></ul><ul><ul><li>Discover new relationships and access the collaborative knowledge of your organization and beyond </li></ul></ul><ul><ul><li>Connect to undiscovered information and subject matter experts far beyond your current network </li></ul></ul><ul><ul><li>Share your work by leveraging the connectedness of everything and everyone to work together in new ways </li></ul></ul><ul><ul><li>Execute your work faster through access to the right people, information and new tools to manage your tasks and expedite collaborating with others </li></ul></ul>
    9. 9. Deriving business value from Social Networking Who are you? Profiles: contact and organization information To what communities do you belong? Groups of people with a common interest or work objective What are you reading? What do you find valuable? Social bookmarking, tagging,
    10. 10. Lotus Notes blogging <ul><li>No additional software required </li></ul><ul><li>All the best of the blogging world, plus </li></ul><ul><li>Offline composition </li></ul><ul><li>“ workflow” for content/comment approval </li></ul><ul><li>Uses web technologies for design </li></ul>
    11. 11. Lotus Notes wiki
    12. 12. Navigation Switch between some main views – dashboard, upcoming deadlines, activity templates, and activity tools and extensions Activity list See a list of all current (not completed or tuned out) activities Tags & People Filter your activity list by tags or by people Dashboard navigation See different views of all your activities – current, completed, “tuned out”, all entries, and trash Turning Innovation into Action: “Activities” <ul><li>Organize all your people, work, and collaborations associated with a business activity in a single place </li></ul><ul><li>Share files and web links, post messages, track to-dos, and manage your deadlines with activities </li></ul><ul><li>Access the web-based activity dashboard from anywhere, or use plug-ins to extend your existing collaboration tools </li></ul>
    13. 14. “Situational” applications traditionally, all kinds of applications are data and collaboration silos situational application simple lots of them developed locally at the point of need short development cycle under the central IT radar little or no recognized budget enterprise application complex a few mission critical applications developed/deployed by central IT long development/deployment cycle dedicated IT budget business person business person business person business person business person IT developer IT developer enterprise lines of business central IT situational applications enterprise applications server Views Forms Save
    14. 15. Composite Applications Workflow and Dynamic User Interface Business Components Content Composite Application User Interface Domino ERP JCR … Community & Roles
    15. 16. Thin composites… Rich composites… Composite application, that delivers web-based services , within a security rich environment, in the context of a business process Composite application, delivering services , within a secure rich-client environment, in the context of a business process
    16. 18. Evolution to real-time business <ul><li>Instant messaging will become business-critical </li></ul><ul><li>Value is being layered on top of and is extending traditional IM </li></ul><ul><li>Real-time communications will be extended to become a real-time application platform </li></ul>Presence Everywhere <ul><li>Any Application </li></ul><ul><li>Any Device </li></ul><ul><li>Any Place </li></ul><ul><li>Any Person </li></ul>Real-time Platform <ul><li>Chat </li></ul><ul><li>Location </li></ul><ul><li>Online Meetings </li></ul><ul><li>Voice </li></ul>Advanced Organizational Collaboration <ul><li>Activity-Centric Computing </li></ul><ul><li>Social Networking </li></ul><ul><li>Expertise Location </li></ul><ul><li>Community Building </li></ul>Real-time Application Solutions <ul><li>Customer service </li></ul><ul><li>Emergency response </li></ul><ul><li>Supply Chain </li></ul><ul><li>Financial services </li></ul>Integrated Collaboration <ul><li>E-Mail </li></ul><ul><li>Portals </li></ul><ul><li>Business Processes </li></ul><ul><li>Enterprise Applications </li></ul>
    17. 19. Communicating in real-time… Instant Messaging Presence Awareness Web Conferencing
    18. 20. Example: Mapping team locations
    19. 21. Thinkbox
    20. 22. Integrating Services within Real-Time Applications Services Within Real-Time Business Service & Application Selection within Synchronous Communication
    21. 23. SkillTap in action
    22. 24. IBM Blog Central
    23. 25. Blog Central Uses <ul><li>personal journal and musings </li></ul><ul><li>sharing items of interest </li></ul><ul><li>evangelizing </li></ul><ul><li>lab notebooks of work in progress </li></ul><ul><ul><li>“ latest sketches are on my blog” </li></ul></ul><ul><li>status reports from a team </li></ul><ul><li>trip reports </li></ul>
    24. 26. Value reported by employees <ul><li>Sharing, venting, and being heard as one voice among many </li></ul><ul><li>Knowledge sharing and innovation building </li></ul><ul><li>Enhancing collaboration and networking </li></ul><ul><li>Increasing individual visibility across the Company </li></ul><ul><li>Building communities </li></ul><ul><li>Embracing diversity in approaches to business and personal issues </li></ul><ul><li>Interactive leadership </li></ul><ul><li>Training thought leaders through Blog Central to prepare them for external blogging </li></ul>September ’05 Blog Central post with data collected through Blog Central
    25. 27. Wiki Central
    26. 28. Uses <ul><li>project sites/pages </li></ul><ul><ul><li>internal for the team </li></ul></ul><ul><ul><li>outward facing </li></ul></ul><ul><li>collecting project ideas </li></ul><ul><ul><li>collecting sources </li></ul></ul><ul><li>distributing software and user guides </li></ul><ul><li>user guides to IBM processes </li></ul><ul><li>weekly reading group, talk series </li></ul><ul><li>building a glossary </li></ul><ul><li>conference/meeting support </li></ul><ul><li>intern projects and resumes, notes </li></ul><ul><li>conducting a study </li></ul>
    27. 29. Embracing social networks – Lotus Notes open source community
    28. 30. Embracing social networks – Domino blogging community
    29. 32. Thank you [email_address]