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Culture & comm.
Photo by Sue Clark [link]
Culture & comm.
Geert Hofstede, IBM (http://bit.ly/hofstede1)
Erin Meyer, INSEAD (The Culture Map)
How does culture influe...
Culture & comm.
Communication Style
Low-Context High-Context
Photo by Sue Clark [link], Source: Erin Meyer, The Culture Ma...
Culture & comm.
Implications for work in the US?
Emphasis on simplicity & clarity
Messages taken at face value
Repetition ...
Culture & comm.
Evaluation Style (Negative Feedback)
Direct Indirect
Photo by Sue Clark [link], Source: Erin Meyer, The Cu...
Culture & comm.
Implications for work in the US?
Balance between bluntness & subtlety
Use a “soft start” but not a “sandwi...
Culture & comm.
Disagreement Style
Confrontational Conflict-Averse
Photo by Sue Clark [link], Source: Erin Meyer, The Cult...
Culture & comm.
Implications for work in the US?
Balance between confrontation & harmony
Varies widely across orgs. & indu...
Culture & comm.
Persuasive Style
Practical Conceptual
Applications Principles
Photo by Sue Clark [link], Source: Erin Meye...
Culture & comm.
Implications for work in the US?
Persuade by emphasizing application
Add conceptual basis later (if at all...
Culture & comm.
Source of Trust
Task Personal
Accomplishment Relationships
Photo by Sue Clark [link], Source: Erin Meyer, ...
Culture & comm.
Implications for work in the US?
Focus on shared tasks
Relationship-building a bonus
Photo by Sue Clark [l...
Culture & comm.
Attend to cultural differences…
While also applying general principles
(Damasio, Dweck, Ekman, Gottman)
Ph...
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Culture and Communication

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A distillation of some key learnings about the influence of culture on communication from Erin Meyer's "The Culture Map" (http://bit.ly/ErinMeyer)

Published in: Business
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Culture and Communication

  1. 1. Culture & comm. Photo by Sue Clark [link]
  2. 2. Culture & comm. Geert Hofstede, IBM (http://bit.ly/hofstede1) Erin Meyer, INSEAD (The Culture Map) How does culture influence communication? Photo by Sue Clark [link]
  3. 3. Culture & comm. Communication Style Low-Context High-Context Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DE UK CN JPFRBR
  4. 4. Culture & comm. Implications for work in the US? Emphasis on simplicity & clarity Messages taken at face value Repetition appreciated Photo by Sue Clark [link]
  5. 5. Culture & comm. Evaluation Style (Negative Feedback) Direct Indirect Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] USDE UK CN JPFR BR
  6. 6. Culture & comm. Implications for work in the US? Balance between bluntness & subtlety Use a “soft start” but not a “sandwich” Photo by Sue Clark [link]
  7. 7. Culture & comm. Disagreement Style Confrontational Conflict-Averse Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] USDE UK CN JPFR BR
  8. 8. Culture & comm. Implications for work in the US? Balance between confrontation & harmony Varies widely across orgs. & industries Photo by Sue Clark [link]
  9. 9. Culture & comm. Persuasive Style Practical Conceptual Applications Principles Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DEUK FRBR
  10. 10. Culture & comm. Implications for work in the US? Persuade by emphasizing application Add conceptual basis later (if at all) Photo by Sue Clark [link]
  11. 11. Culture & comm. Source of Trust Task Personal Accomplishment Relationships Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DE UK CNJPFR BR
  12. 12. Culture & comm. Implications for work in the US? Focus on shared tasks Relationship-building a bonus Photo by Sue Clark [link]
  13. 13. Culture & comm. Attend to cultural differences… While also applying general principles (Damasio, Dweck, Ekman, Gottman) Photo by Sue Clark [link]

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