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The Rise of Visual Customer Generated Content (CGC)

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Focus on how companies can benefit from adopting socially curated content on brand and retailer websites. 100+ million photos are posted on Instagram alone every day, but how can this content be filtered to ensure it safely represents our brands, whilst measuring a tangible ROI impact?

We’ll show you how market leading brands are already doing it, so you can too. From creating a seasonal campaign, to launching a new product; whatever your objective, we’re here to help.

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The Rise of Visual Customer Generated Content (CGC)

  1. 1. The Rise of Visual Content Ed Balcomb Solutions Consultant ed.balcomb@bazaarvoice.com
  2. 2. Why it is important How to be successful What we do ROI measuring value The Rise of Visual Content
  3. 3. Why it is important The Rise of Visual Content
  4. 4. 350 Million Photos posted daily 95 Million Photos posted daily 58 Million Photos Tweeted daily
  5. 5. Logical Emotional
  6. 6. 51% ENGAGEMENT with social posts 43% CONVERSION LIFT when shoppers interacted with social images vs. WHEN THEY DO NOT INTERACT 72% of Millennials are MORE LIKELY TO PURCHASE based on photos from other shoppers 48% of shoppers LEAVE A SITE if visual content is not available
  7. 7. Beauty Pets Fashion Auto Home Food
  8. 8. What we do The Rise of Visual Content
  9. 9. 1 Collect 3 Display Gather content from any source and obtain the rights to use (mix of CGC + branded) 2 Moderate Human moderation, curation, and product tagging Powerful automated filtering Display on your site, repurpose content for your campaigns, and share across the Bazaarvoice network 4 Analyse Understand how your visual content performs to optimise the highest ROI producing images
  10. 10. Social Networks Source images via #hashtag campaigns Direct Submissions Ask for visual content directly on your site Content Request Email Increase shoppable images with product matching Collect high volume and high quality content
  11. 11. Author permissions to keep you protected BV clients see a 70%approval rate from rights management requests We support Instagram and Twitter’s automated Rights Management
  12. 12. Photos from verified customers Optimised for mobile and integrates with existing review request email
  13. 13. Direct website submissions Content submitted through direct submission gets 2X higher approval than content from social medial
  14. 14. Moderators research to match the product Moderators tag content with appropriate product ID Auto-Filtered Content Content becomes shoppable
  15. 15. How to be successful The Rise of Visual Content
  16. 16. Creating successful strategies for visual content ON A PRODUCT LEVEL ON A CAMPAIGN LEVEL ON A CATEGORY/ BRAND LEVEL TYPE OF CONTENT INSPIRATIONAL TYPE OF CONTENT INSPIRATIONAL TYPE OF CONTENT FUNCTIONAL BEHAVIOUR IMPACTED AWARENESS BEHAVIOUR IMPACTED CONSIDERATION BEHAVIOUR IMPACTED CONVERSION
  17. 17. ON A CAMPAIGN LEVEL TYPE OF CONTENT INSPIRATIONAL BEHAVIOUR IMPACTED AWARENESS
  18. 18. ON A CATEGORY/ BRAND LEVEL TYPE OF CONTENT INSPIRATIONAL BEHAVIOUR IMPACTED CONSIDERATION
  19. 19. ON A PRODUCT PAGE LEVEL TYPE OF CONTENT FUNCTIONAL BEHAVIOUR IMPACTED CONVERSION
  20. 20. AMPLIFY OWNED RETAILERS OFFLINE SOCIAL MEDIA
  21. 21. ROI measuring value The Rise of Visual Content
  22. 22. Conversion impact reporting
  23. 23. See the specific interactions consumers are having with content Engagement reporting
  24. 24. Drill down to view engagement performance at the product level Content reporting
  25. 25. Q&A Thank you! Ed Balcomb Solutions Consultant ed.balcomb@bazaarvoice.com

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