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modelling
for strategic
design
@eda_ _c
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
about eda.c We are a Strategic Design Consultancy.
We are working at the intersection of organisational identity,
architec...
01
why model?
02
about
modelling
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
03
enterprise
design
- - - ...
01
why model?
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Neo Seoul
From Cloud Atlas, © 2012 Cloud Atlas Production
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The Cloud Atlas Atlas
© 2013 Alexandre Simon / www.simonson.eu
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+filter()
-country
-is_primary
HO
+check()
+browse()
-date of last check
inventory/portfolio
+look up position()
+edit sta...
Apple’s Business Ecosystem (Excerpt)
Core Value
Proposition
Complementary
Offerings
Supplying and
Enabling Network
Other
S...
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Courtesy La 27e Région 2012
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
ViewsSkills
RelationshipsHabits
Ideas
Identity
Brands Proposi
Products
Media Messages
Documents
Interiors
MethodsMethods
I...
ViewsSkills
RelationshipsHabits
Ideas
Identity
Brands Proposi
Products
Media Messages
Documents
Interiors
MethodsMethods
I...
02
about
modelling
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
context
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
perception
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use
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multiple
models
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
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03
enterprise
design
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enterprise
perspective
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
enterprise
design
framework
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
enterprise
deisgn teams
COMMUNICATION
DESIGNER
ENTERPRISE
ARCHITECT
BRAND
STRATEGIST
CONTENT
STRATEGIST
CHANGE
MANAGER
BUS...
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“There is not one kind of relevant model. The kinds of
relevant models are virtually infinite and not likely
predictable un...
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one brick at
a time
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brands
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enterprise
architecture
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demo
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ...
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www.intersectionbook.com
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eda.c
enterpri...
Modelling for Strategic Design - IxDA Berlin 09/2013
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Modelling for Strategic Design - IxDA Berlin 09/2013

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Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.

Published in: Design, Business, Technology

Modelling for Strategic Design - IxDA Berlin 09/2013

  1. 1. modelling for strategic design @eda_ _c - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2013-09-11 IxDA Berlin Betahaus Milan Guenther Partner, eda.c Paris - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  2. 2. about eda.c We are a Strategic Design Consultancy. We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 05 stration/ phics - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - tions and graphics use me colour as the brand sign media for. In this le it is the IBF blue. 70 80 90 100 110 120 +5% +20% +40% +50% -10% -20% Communication & Culture IQ Score is 88 1 Area benchmarked IBF Benchmarking Model Usability Strategy & Governance Metrics & Performance Communication & Collaboration Nunc imperdiet Sed arcu tortor, pellentesque ac, scelerisque Sed arcu tortor, pellentesque ac, scelerisque Sed arcu tortor, pellentesque ac, scelerisque Morbi ut lacus. condimentum accumsan libero auctor tempus, volutpat eu, leo. Morbi ut lacus Morbi ut lacus. condimentum accumsan libero auctor tempus, volutpat eu, leo. Morbi ut lacus Morbi ut lacus. condimentum accumsan libero auctor tempus, volutpat eu, leo. Morbi ut lacus Ut ornare sagittis dui. Aliquam adipiscing lorem ut est tempus, volutpat Ut ornare sagittis dui. Aliquam adipiscing lorem ut est tempus, volutpat Ut ornare sagittis dui. Aliquam adipiscing lorem ut est tempus, volutpat IQ 97% 97% 97% 102% 102% 102% 89% 89% 89% RS 48% 48% 48% 50% 50% 50% 25% 25% 25% Facts & Figures Overview 2002-2012 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla ut felis. Praesent ac- cumsan nunc lobortis eros. Nunc ullamcor- per nisl non quam. Duis cursus risus egestas sapien. Praesent sollicitudin sodales sem. Aenean rhoncus. Proin ornare ornare mi. Sed in massa. Duis in libero. Aliquam nisi neque, Nulla sed neque sed mi cursus blandit. Proin egestas nisi eu tellus congue consequat. Nulla sit amet augue a nibh tincidunt port- titor. Suspendisse est eros, hendrerit vel, dignissim vel, rutrum sed, dolor. Vivamus ut pede. Nam tincidunt placerat dolor. Nam tempus vestibulum arcu. Nam laoreet, libero Figure 1: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla ut felis. Praesent accumsan nunc lobortis eros. Nunc ullamcorper nisl non quam. Duis cursus risus egestas sapien. Proin ornare ornare mi. Sed in massa. 100% Lorem Ipsum 89,7% Lorem Ipsum 68,93% Lorem Ipsum 23,5% Lorem Ipsum 100% Lorem Ipsum 73,5% Lorem Ipsum 52,5% Lorem Ipsum 38% Lorem Ipsum
  3. 3. 01 why model? 02 about modelling - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 03 enterprise design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  4. 4. 01 why model? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  5. 5. Neo Seoul From Cloud Atlas, © 2012 Cloud Atlas Production - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - experience
  6. 6. The Cloud Atlas Atlas © 2013 Alexandre Simon / www.simonson.eu - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - models
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - mental models Courtesy Indy Young
  8. 8. +filter() -country -is_primary HO +check() +browse() -date of last check inventory/portfolio +look up position() +edit status() -status[at berth/en route] -position -details -IMO-ID -speed -eta vessel +view() collection(E +mark() -nm number -issue date -edit date -source[ntm,other(navtex,navarea)] +purchase() +renew() -price -expiration date -limit -zone/chart -next report date -model[dynamic,static] license +download() +apply() -edition update +submit() +receive() +approve() +reject() -amount -date order +edit() -forms/templates -details company +view() -purpose[sailing directions,tidal tables, lights, ...] -medium[electronic,paper] -flag state approval -port controls acceptance publication -type[predefined,user-defined] -covered_by[paper,ENC,suppl] area +update() +browse() -update_date -is_uptodate -medium[paper,ENC,publication] -database[primar,pro+,enc,paper] catalogue +edit() -next upda -last updat update +view() updating log +trigger() -name phase +update() +view/play() -date -wind -pressure -waves -currents -temperature -precipitations -storms -time interval -coverage weather +update() +view() -date -time interval piracy +plan() +create() -date -position -bearing -distance calc observation +plan() +create() +compile() +submit() +approve() +reject() -date -content report +find() -guide to port entry -country -info port +goto() +mark() danger/caution +calculate gyro error() +calculate magnetic course() -heading -course over ground course +update() ECDIS zone +get info() +view() -lat/lon -category -type[point,line,area] chart object (S-57) +edit() -payment details licencee track +add() +remove() -distance -dev -dtm -speed -mode[sea,...] -type[rhumb,g.c.] leg +check() +find() +select() +replace() +annotate/draw() +view() +measure/erbl() -edition -publication date -id:number/code -status[absent/onboard] -medium[electronic/paper] -purpose[general,lights,...] -scale -type[ENC/official,supplementary] -necessity[desirable,mandatory] -transition points -is_still_valid -is_up_to_date -depiction[S-52,int1,paper,3D] chart () e,collision,grounding,piracy,storm,mob,rescue] ure/contact person emergency ntm booklet +view() -date tides +create() +print() +edit() +execute() +export() +import() -departure -arrival -signatures -reporting/obs voyage (plan) +make entry() log book +add() +remove() +move() -type[WP/WOP] -is critical -lat/lon -turning radius -name -remark -notify -stop duration -speed -eta -time to next waypoint +calculate() -fixed costs -bunker costs voyage costs ) e() ption +plan() +plot() +edit() +remove() +split() +join() +reverse() +export() +import() +calculate() +view() +check() +print() -from -to -possible deviation -passage plan -markings -alternative -type[predefined/manual/auto] -planned/actual -port controls acceptance -restrictions -default settings -critical points route Fleet
  9. 9. Apple’s Business Ecosystem (Excerpt) Core Value Proposition Complementary Offerings Supplying and Enabling Network Other Stakeholders ® TM 17 Higher Margins via Apple Price Premium Lowest Production Costs Goods & Services Money & Credits Information Intangible Value High Volume and Planning Certainty Manufacturing Knowledge Reputation ??? IP royalties Seamless User Experience Enriched User Experience App Purchases Comission Sales Platform Apple Platform New Business Ideas Higher Margins : Apple Price Premium Broad Service Station Covering Technical and Sales Training Digital Sales Channel with DRM and wide Spread Media Delivery ??? IP royalties / Commission Infrastructure Management Service Contract Sponsoring / Discounts Apple on Campus Bulk Purchases Reputation and Awareness Personal Data Price Premium (Hardware, Media and App Sales) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Courtesy Jan Schmidgen, source: http://www.slideshare.net/janschmiedgen/business-ecosystem-design
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - – One of many devices – Vibration, turbulences – Space limitations – Collaboration - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - – One of many devices – Vibration, turbulences – Space limitations – Collaboration eda.c / Jeppesen, 2010
  11. 11. Courtesy La 27e Région 2012
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - designing is modelling
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - designing is modelling (and what we do even more so)
  14. 14. ViewsSkills RelationshipsHabits Ideas Identity Brands Proposi Products Media Messages Documents Interiors MethodsMethods Interactions Capabilitie Resources Content Assets Infrastructure Services Roles Approaches Activities Tasks Triggers Scripts Interfaces Policies Opportunities Culture Culture TechnologyTools Constraints Rules Rules Locations Processes Knowledge Systems Regulations Functions Data Environments Applications Goals Values Users Attitudes Performance
  15. 15. ViewsSkills RelationshipsHabits Ideas Identity Brands Proposi Products Media Messages Documents Interiors MethodsMethods Interactions Capabilitie Resources Content Assets Infrastructure Services Roles Approaches Activities Tasks Triggers Scripts Interfaces Policies Opportunities Culture Culture TechnologyTools Constraints Rules Rules Locations Processes Knowledge Systems Regulations Functions Data Environments Applications Goals Values Users Attitudes Performance
  16. 16. 02 about modelling - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  17. 17. context - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Courtesy Stadt Düsseldorf
  18. 18. perception - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Courtesy Filippo Salamone
  19. 19. use - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Courtesy Jörg Dickmann
  20. 20. multiple models - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Courtesy FOGA / Ethan K. / Penke Immobilien / Hoffman Engineering
  21. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - “In general, a model is a purposeful abstraction of reality.” – Wikipedia
  22. 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - modelling theory System A (Model) System B (Reality) imitate understand explore build change etc tomakes Someone
  23. 23. 03 enterprise design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  24. 24. enterprise perspective - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Partners Competitors Customers Channels Other Stakeholders Suppliers Your Organization Management Employees Investors, Government, Public
  25. 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - enterprise innovation
  26. 26. enterprise design framework - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - BIGPICTURE identity actors business communication signs architecture touchpoints people information things experience services function interaction places organization content structure operation technology ANATOMYFRAMESDESIGNSPACERENDERING strategic operational
  27. 27. enterprise deisgn teams COMMUNICATION DESIGNER ENTERPRISE ARCHITECT BRAND STRATEGIST CONTENT STRATEGIST CHANGE MANAGER BUSINESS ARCHITECT REQUIREMENTS ENGINEER INFORMATION ARCHITECT EXPERIENCE STRATEGIST MEDIA DESIGNER CREATIVE DIRECTOR SOFTWARE ARCHITECT URBAN PLANNER BUSINESS ANALYST BUSINESS DESIGNER INDUSTRIAL DESIGNER PROCESS MANAGER USER RESEARCHER SERVICE DESIGNER DOMAIN EXPERT INTERACTION DESIGNER - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  28. 28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - enterprise design process 1 Prepare 2 Discover 3 Define 4 Ideate Small iteration Big iteration 5 Validate 6 Implement 7 Deliver
  29. 29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - the actual process Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council. 1 Prepare 2 Discover 3 Define 4 Ideate 5 Validate 6 Implement 7 Deliver Divergent Models Abstract > Detailed Understand & Explore Convergent Models Detailed > Abstract Think & Define Divergent Models Abstract > Detailed Make & Create Convergent Models Detailed > Abstract Show & Tell Small iteration Big iteration
  30. 30. “There is not one kind of relevant model. The kinds of relevant models are virtually infinite and not likely predictable until needed and created.” – John A. Zachman - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  31. 31. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - many many modelling techniques Concepts: things and how they relate Taxonomies, Hierarchies, Descriptions, Ontologies, Domain Models, Actor Maps, Entity Relationship, Concept Maps, Capability Maps, Data Models... Behaviour: what’s going on Process Maps, Task Models, Interactions, State Diagrams, Stories, Activity Networks, Flows, System Dynamics, Functional Model, Petri Nets... Composite: how different stuff maps Mental Models, Archimate Models, Customer Journey Maps, Matrices, Service Blueprints, Business Model Canvas, ... Illustration: showing what it is Metaphors, Sketches, Wireframes, Storyboards, Mockups, Stories... Evidence: trying it out Prototyping, Roleplay, Tomorrow’s Headlines, Wizard of Oz, ... Strange models: something else Mood Boards, Visual Thinking, Zachman, Viable Systems Model...
  32. 32. one brick at a time - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  33. 33. brands - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  34. 34. enterprise architecture - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  35. 35. demo - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Using an Enterprise Architecture tool to understand and reshape an enterprise ecosystem. http://archi.cetis.ac.uk/
  36. 36. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - enterprise DRR Framework Evidence Events Community Management UNISDR.org PreventionWeb.net Campaign Sites Event Sites Level of Involvement UNISDR National Governments Local Governments Regional Governments United Nations Media Champions Parliamentatians Private Sector NGOs Red Cross Worldbank / Donors Academic Community Citizens Teachers / Children Networks Understand the Mission Discover DRR Get Involved Overview / Introduction Explanations Announcements Participation Public Social Networks Business Case Message Identify Individual Challenges ... ... Monitoring Statistics Calendar Topic Discussion ... Tools Measures ... Global / Regional Platforms Dating ... Progress ... ... Workshops Collaboration ... Support Learn / How-to Collaborate Awareness Guidance Capacity Implementation ValueActorsServiceLinesDigitalInteraction KPIs KPIs KPIs KPIs 100% 80% 10% 5% - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  37. 37. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  38. 38. www.intersectionbook.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  39. 39. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - eda.c enterprise design associates. consultancy milan guenther partner +33 9 7044 7778 www.eda-c.com @eda_ _c

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