-------------------------------

designing the
new enterprise

-------------------------------

2013-10-24

--------------...
mobile assistence

besides the common display of the fuel consump-

measures can be calculated.

driving

the driving surf...
the
new
enterprise

------------------------------------------------------------------------------------------------------...
------------------------------

01
data,
unleashed
-----------------------------

02
design
challenges
-------------------...
------------------------------

01
data,
unleashed
-------------------------------

trends

---------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
-------------------------------

trends

---------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
-------------------------------------------------------------------------------------------------------------------------
...
-------------------------------

corporate
behaviour

--------------------------------------------------------------------...
ra
te

Aw

kw
ar
dn
es

s

A

or
po

corporate
behaviour

----------------------------------------------------------------...
------------------------------

02
design
challenges
-------------------------------------------------------------------------------------------------------------------------
...
-------------------------------

limited design

-------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
ra
te

Aw

kw
ar
dn
es

s

A

or
po

corporate
behaviour

----------------------------------------------------------------...
------------------------------

02
enterprise
design
-------------------------------

design in the
enterprise

---------------------------------------------------------------...
-------------------------------

enterprise
design

----------------------------------------------------------------------...
-------------------------------------------------------------------------------------------------------------------------
...
BIG PICTURE

identity

architecture

experience

ANATOMY

actors

touchpoints

services

content

FRAMES

business

people...
--------------------------------------------------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
-------------------------------

a space of
intermingled
aspects

--------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
--------------------------------------------------------------------------------------------------------------------------...
Designing the New Enterprise - 5. Data Science Day Berlin 2013
Designing the New Enterprise - 5. Data Science Day Berlin 2013
Designing the New Enterprise - 5. Data Science Day Berlin 2013
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Designing the New Enterprise - 5. Data Science Day Berlin 2013

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Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and other such ideas that help appreciate the dynamics and complexity of such environments.

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Designing the New Enterprise - 5. Data Science Day Berlin 2013

  1. 1. ------------------------------- designing the new enterprise ------------------------------- 2013-10-24 ------------------------------- 5. Data Science Day Berlin ------------------------------- Milan Guenther Partner, eda.c Paris
  2. 2. mobile assistence besides the common display of the fuel consump- measures can be calculated. driving the driving surface can be analysed. thus bluetrack does not only promote an environ- for volkswagen wolfsburg bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to improve their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour. municate green technologies and strenghen the brand image of a sustainable company. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -system-for-sustainable - - -tion, - - - - - - -tyre pressure - - the condition-of - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ------ - values like - - - - - - - or - - - - - - - - about eda.c We are a Strategic Design Consultancy. driving behaviour, but also commental friendly We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients. dennis middeke 2009 tangible business intelligence seamless interaction support of with decisional data collaborative decision-making for sap research walldorf milan guenther 2008 overview of activated challenges sap is the largest software company in europe and the third largest in the world. the company provides business software and solutions. tbi, a project for sap research, is a pioneering user experience design project, enabling the user to easily interact with business intelligence applications and to explore multi-dimensional data spaces. smartphone is a tangible interface that relies on the system used as monitor in the cabin physical objects instead of direct interaction with simulations, and exp tbi was designed in a working closely toge gence professionals using extensive proto simple paper/woode prototype, the conce the result is a vision collaborative intellige common user interface peripherics. it enables people that are not or only partially served by todays business intelligence and analytics tools to directly enter complex queries, perform selecting candidates to view together from a tablet device analysis display © 2010 eda.c. all rights reserved drill-down into the detailed numbers
  3. 3. the new enterprise -------------------------------------------------------------------------------------------------------------------------
  4. 4. ------------------------------ 01 data, unleashed ----------------------------- 02 design challenges ----------------------------- 03 enterprise design
  5. 5. ------------------------------ 01 data, unleashed
  6. 6. ------------------------------- trends ---------------------------------------------------------------------------------------- BIG DATA ? our client us
  7. 7. -------------------------------------------------------------------------------------------------------------------------- big data gone wrong
  8. 8. ------------------------------- trends ---------------------------------------------------------------------------------------- big mobile service data on-demand agile cloud byod always on social business apps! ? ?? our client us
  9. 9. -------------------------------------------------------------------------------------------------------------------------- everything, everywhere, all the time
  10. 10. -------------------------------------------------------------------------------------------------------------------------- smart enterprise Do this: hire fire merge sell buy expand consolidate quit
  11. 11. -------------------------------------------------------------------------------------------------------------------------- cupcakes
  12. 12. ------------------------------------------------------------------------------------------------------------------------- “your call is important to us”
  13. 13. ------------------------------- corporate behaviour ---------------------------------------------------------------------------------------- € # Transactions
  14. 14. ra te Aw kw ar dn es s A or po corporate behaviour ---------------------------------------------------------------------------------------- C ------------------------------- # Transactions
  15. 15. ------------------------------ 02 design challenges
  16. 16. ------------------------------------------------------------------------------------------------------------------------- design can help! service design content strategy communication design user experience design mobile interaction design information architecture interior architecture
  17. 17. ------------------------------- limited design ----------------------------------------------------------------------------------------
  18. 18. -------------------------------------------------------------------------------------------------------------------------- design & innovation
  19. 19. ra te Aw kw ar dn es s A or po corporate behaviour ---------------------------------------------------------------------------------------- C ------------------------------- # Transactions
  20. 20. ------------------------------ 02 enterprise design
  21. 21. ------------------------------- design in the enterprise --------------------------------------------------------------------------------------Investors Enterprise Organisation Suppliers Sales Channels Partners Customers
  22. 22. ------------------------------- enterprise design --------------------------------------------------------------------------------------Investors Enterprise Organisation Suppliers Sales Channels Partners Customers
  23. 23. ------------------------------------------------------------------------------------------------------------------------- the new enterprise market distant mass mobile siloed greedy analytical controlled customer close personal contextual holistic sensitive experiential networked
  24. 24. BIG PICTURE identity architecture experience ANATOMY actors touchpoints services content FRAMES business people function structure DESIGN SPACE enterprise design framework ---------------------------------------------------------------------------------------- communication information interaction operation RENDERING ------------------------------- signs things places organization technology
  25. 25. -------------------------------------------------------------------------------------------------------------------------- the process 1 2 3 4 5 6 7 Prepare Discover Define Ideate Validate Implement Deliver Small iteration Big iteration
  26. 26. -------------------------------------------------------------------------------------------------------------------------- the actual process Divergent Models Abstract > Detailed Understand & Explore Convergent Models Detailed > Abstract Think & Define Divergent Models Abstract > Detailed Make & Create Convergent Models Detailed > Abstract Show & Tell 5 Validate 4 1 Ideate Prepare 2 3 6 7 Define Implement Deliver Discover Small iteration Big iteration Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.
  27. 27. ------------------------------- a space of intermingled aspects ---------------------------------------------------------------------------------------- Ideas Constraints Questions Opportunities Concerns
  28. 28. -------------------------------------------------------------------------------------------------------------------------- behave like a human being!
  29. 29. -------------------------------------------------------------------------------------------------------------------------- save the date 1st INTERSECTION conference on strategic design paris april 17+18 2014
  30. 30. -------------------------------------------------------------------------------------------------------------------------- eda.c enterprise design associates. consultancy milan guenther partner +33 9 7044 7778 www.eda-c.com @eda_ _c www.intersectionbook.com

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