While some organisations realise that digitisation goes beyond just implementing more and more tools for different purposes, people in touch with an enterprise (a company, a brand, a service etc.) still find themselves dealing with an overwhelming mass of scattered information in disconnected media. Drawing on an IT legacy which concentrated in the past on adding more and more features and data, these systems fall short of making relevant information easy to find, functionality easy to use, and achieving a good overall experience beyond a single medium or tool.
This talk will be about architecting information beyond isolated web sites, digital services, or customer experiences. In essence, structured information is the basis (DNA) for any enterprise to do what it has been created to do, but only if it is meaningful for the people involved. Inspired by overarching IA approaches for information spaces across media and devices, this presentation portrays IA as the linking force between the full range of stakeholders of the enterprise, creating meaning across all exchanges and touch points.
A language for IA professionals in strategic design projects, aiming to shape shared information structures on a meta-level to drive the information flows in a dynamic socio-technical system, and between a large and divisive group of people.
Using human-centred IA on the enterprise level to facilitate business transformations, envisioning, delivering and enhancing products and services, driving communication processes, reshaping the customer experience, and streamlining the technology landscape.
Positioning IA as the strategic tool to get the right information in the right format at the right time to the right people, and bridging the needs of these people with business aspirations and information systems.
How such an overarching IA translates to people’s experiences and a system of tangible artefacts that drive these experiences.