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A compelling visual representation is the best expression of an organization’s unique identity, and, many agree, nothing is better than the power of video. No other media — including print, digital photography, or text — can effectively represent an organization’s culture to the outsider.
Thanks to the confluence of technology and creative forces, we are experiencing a revolution in viral videos. So where does your organization or school begin the process of incorporating viral videos into your promotional efforts?
Ian’s presentation will feature one-of-a-kind examples, creative case studies, and a good laugh or two, as he shows how to build a brand through effective viral videos.