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The Creative Brief Project

A look at current perspectives on the creative brief

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The Creative Brief Project,[object Object],Day 3 Thoughts and Findings,[object Object],Prepared by: Ed Cotton-BSSP/Influx,[object Object],@cotton,[object Object],February 2010,[object Object]
Contents,[object Object],The Creative Brief Project,[object Object],Methodology,[object Object],Recommendations,[object Object],Core Themes,[object Object],The Brief is Fundamental,[object Object],The Brief Needs A Re-Model,[object Object],It’s Not About the Brief,[object Object],Things to Think About Next,[object Object]
The Creative Brief Project,[object Object],On an on-going conversation about the stimulus and inspiration of creativity,[object Object],Open to all, conducted in and proliferated via social media,[object Object]
The Creative Brief Project
Objective,[object Object],Understand the current relevancy of the creative brief, the physical form and in so doing, learn more about the importance of the process.,[object Object],Establish a domain on Twitter to continue the conversation #creativebriefproject,[object Object]
Methodology,[object Object],Highly un-scientific,[object Object],Social conversation-via-Twitter and blogs,[object Object],72 hours of feedback,[object Object]

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The Creative Brief Project

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