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2013
2013.08.09
Changing Times, Changing Publishing
photo from: http://www.bunkanews.jp/news/news.php?id=14046
2011
✓ IT
2011
✓ IT
✓
2011
✓ IT
✓
✓
2011
Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權
Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權
Paradigm Shift ( )
✓digital content ≠ ebook
✓publisher as cloud provider
✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%
✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%
✓Amazon JP
✓15 yrs
✓B2C → B2B, O2O
photo from: http://www.bunkanews.jp/news/news.php?id=14046
photo from: http://www.bunkanews.jp/news/news.php?id=14046
photo credit:Voyager, Japan
10
• 40
• 394
• 600%
photo from: http://topsites.jp/kingdom10.jp
4 5 2
photo from: http://topsites.jp/kingdom10.jp
4 5 2
✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215
✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215
✓ 2
✓
興趣 發酵 購買
興趣 發酵 購買 追讀
photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html
Impress
photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html
Impress
•
• feature phone 348
• 2600
7.5
•
• Kindle 120, 108
• Kindle 1, 916, 694
• 229,636
15.95
Impress
Impress
photo from: Sophie Pang
Kindle Japan
photo from: Sophie Pang
Kindle Japan
photo from: Sophie Pang
Kindle Japan
• AmazonVision
• 60
• Kindle =
• Amazon
• 50%
(2012.10.25)
• Kindle Discoverability ↑
Kindle Japan
photo from: Sophie Pang
Kindle Japan
photo from: Sophie Pang
Kindle Japan
Kindle
1)
2)
photo from: Sophie Pang
Kindle Japan
photo from: Sophie Pang
Kindle Japan
photo from: Sophie Pang
Kindle Japan
—
92 100 Kindle 39
128 Kindle 331 3.3 photo from: Sophie Pang
PHP
• Digital first
•
• metadata
PHP
photo from: Sophie Pang
PHP
photo from: Sophie Pang
PHP
photo from: Sophie Pang
PHP
photo from: Sophie Pang
Gene Mapper
photo from: Sophie Pang
https://readmoo.com/book/210001189000101
Gene Mapper
photo from: Sophie Pang
2013?
https://readmoo.com/book/210001189000101
同步

行銷
•
•
• 20% 80%
•
•
• 1988
95/96
-48% 5%
•
• Kobo
•
photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
photo from: Sophie Pang
photo from: Sophie Pang
photo from: Sophie Pang
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
O2O
...
http://Bookplac E.Jp /
Nintendo 3DS
photo from: http://internet.watch.impress.co.jp/docs/event/20130704_606411.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
http://readmoo.com/m
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
2013 日本數位出版趨勢分享
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2013 日本數位出版趨勢分享

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Published on

2013/08/09
主講人:龐文真 Readmoo電子書店執行長

Published in: Education, Technology, Business
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2013 日本數位出版趨勢分享

  1. 1. 2013 2013.08.09
  2. 2. Changing Times, Changing Publishing photo from: http://www.bunkanews.jp/news/news.php?id=14046
  3. 3. 2011
  4. 4. ✓ IT 2011
  5. 5. ✓ IT ✓ 2011
  6. 6. ✓ IT ✓ ✓ 2011
  7. 7. Epub3 Amazon 入日本 樂天 Kobo 出版社 出版權
  8. 8. Epub3 Amazon 入日本 樂天 Kobo 出版社 出版權 Paradigm Shift ( )
  9. 9. ✓digital content ≠ ebook ✓publisher as cloud provider
  10. 10. ✓digital content ≠ ebook ✓publisher as cloud provider ✓screen-based era ✓90% PC ✓10%
  11. 11. ✓digital content ≠ ebook ✓publisher as cloud provider ✓screen-based era ✓90% PC ✓10% ✓Amazon JP ✓15 yrs ✓B2C → B2B, O2O
  12. 12. photo from: http://www.bunkanews.jp/news/news.php?id=14046
  13. 13. photo from: http://www.bunkanews.jp/news/news.php?id=14046
  14. 14. photo credit:Voyager, Japan
  15. 15. 10 • 40 • 394 • 600%
  16. 16. photo from: http://topsites.jp/kingdom10.jp 4 5 2
  17. 17. photo from: http://topsites.jp/kingdom10.jp 4 5 2
  18. 18. ✓ 4 ✓ 21 6 ✓ 179 ✓ 11-28 6 ✓ 1-10 1.5
  19. 19. ✓ 4 ✓ 21 6 ✓ 179 ✓ 11-28 6 ✓ 1-10 1.5 ✓ 5 ✓ 18 ✓ 215
  20. 20. ✓ 4 ✓ 21 6 ✓ 179 ✓ 11-28 6 ✓ 1-10 1.5 ✓ 5 ✓ 18 ✓ 215 ✓ 2 ✓
  21. 21. 興趣 發酵 購買
  22. 22. 興趣 發酵 購買 追讀
  23. 23. photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html
  24. 24. Impress photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html
  25. 25. Impress • • feature phone 348 • 2600 7.5
  26. 26. • • Kindle 120, 108 • Kindle 1, 916, 694 • 229,636 15.95 Impress
  27. 27. Impress photo from: Sophie Pang
  28. 28. Kindle Japan photo from: Sophie Pang
  29. 29. Kindle Japan photo from: Sophie Pang
  30. 30. Kindle Japan • AmazonVision • 60 • Kindle = • Amazon • 50% (2012.10.25) • Kindle Discoverability ↑
  31. 31. Kindle Japan photo from: Sophie Pang
  32. 32. Kindle Japan photo from: Sophie Pang
  33. 33. Kindle Japan Kindle 1) 2) photo from: Sophie Pang
  34. 34. Kindle Japan photo from: Sophie Pang
  35. 35. Kindle Japan photo from: Sophie Pang
  36. 36. Kindle Japan — 92 100 Kindle 39 128 Kindle 331 3.3 photo from: Sophie Pang
  37. 37. PHP • Digital first • • metadata
  38. 38. PHP photo from: Sophie Pang
  39. 39. PHP photo from: Sophie Pang
  40. 40. PHP photo from: Sophie Pang
  41. 41. PHP photo from: Sophie Pang
  42. 42. Gene Mapper photo from: Sophie Pang https://readmoo.com/book/210001189000101
  43. 43. Gene Mapper photo from: Sophie Pang 2013? https://readmoo.com/book/210001189000101
  44. 44. 同步 行銷
  45. 45. • • • 20% 80% •
  46. 46. • • 1988 95/96 -48% 5% • • Kobo •
  47. 47. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
  48. 48. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
  49. 49. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
  50. 50. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html
  51. 51. photo from: Sophie Pang
  52. 52. photo from: Sophie Pang
  53. 53. photo from: Sophie Pang
  54. 54. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  55. 55. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  56. 56. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  57. 57. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  58. 58. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  59. 59. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  60. 60. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  61. 61. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  62. 62. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html
  63. 63. O2O
  64. 64. ...
  65. 65. http://Bookplac E.Jp /
  66. 66. Nintendo 3DS photo from: http://internet.watch.impress.co.jp/docs/event/20130704_606411.html
  67. 67. Kobo photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
  68. 68. Kobo photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
  69. 69. Kobo photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
  70. 70. Kobo photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
  71. 71. Kobo photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html
  72. 72. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  73. 73. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  74. 74. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  75. 75. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  76. 76. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  77. 77. Kobo photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html
  78. 78. http://readmoo.com/m

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