2013/08/09 主講人：龐文真 Readmoo電子書店執行長

1. 2013
2013.08.09

3. Changing Times, Changing Publishing
photo from: http://www.bunkanews.jp/news/news.php?id=14046

4. 2011

5. ✓ IT
2011

6. ✓ IT
✓
2011

7. ✓ IT
✓
✓
2011

8. Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權

9. Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權
Paradigm Shift ( )

10. ✓digital content ≠ ebook
✓publisher as cloud provider

11. ✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%

12. ✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%
✓Amazon JP
✓15 yrs
✓B2C → B2B, O2O

15. photo from: http://www.bunkanews.jp/news/news.php?id=14046

16. photo from: http://www.bunkanews.jp/news/news.php?id=14046

19. photo credit:Voyager, Japan

20. 10
• 40
• 394
• 600%

21. photo from: http://topsites.jp/kingdom10.jp
4 5 2

22. photo from: http://topsites.jp/kingdom10.jp
4 5 2

23. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5

24. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215

25. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215
✓ 2
✓

26. 興趣 發酵 購買

27. 興趣 發酵 購買 追讀

29. photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html

30. Impress
photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html

31. Impress
•
• feature phone 348
• 2600
7.5

32. •
• Kindle 120, 108
• Kindle 1, 916, 694
• 229,636
15.95
Impress

33. Impress
photo from: Sophie Pang

34. Kindle Japan
photo from: Sophie Pang

35. Kindle Japan
photo from: Sophie Pang

36. Kindle Japan
• AmazonVision
• 60
• Kindle =
• Amazon
• 50%
(2012.10.25)
• Kindle Discoverability ↑

37. Kindle Japan
photo from: Sophie Pang

38. Kindle Japan
photo from: Sophie Pang

39. Kindle Japan
Kindle
1)
2)
photo from: Sophie Pang

40. Kindle Japan
photo from: Sophie Pang

41. Kindle Japan
photo from: Sophie Pang

42. Kindle Japan
—
92 100 Kindle 39
128 Kindle 331 3.3 photo from: Sophie Pang

43. PHP
• Digital first
•
• metadata

44. PHP
photo from: Sophie Pang

45. PHP
photo from: Sophie Pang

46. PHP
photo from: Sophie Pang

47. PHP
photo from: Sophie Pang

48. Gene Mapper
photo from: Sophie Pang
https://readmoo.com/book/210001189000101

49. Gene Mapper
photo from: Sophie Pang
2013?
https://readmoo.com/book/210001189000101

50. 同步
行銷

52. •
•
• 20% 80%
•

53. •
• 1988
95/96
-48% 5%
•
• Kobo
•

55. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

56. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

57. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

58. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

60. photo from: Sophie Pang

61. photo from: Sophie Pang

62. photo from: Sophie Pang

63. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

64. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

65. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

66. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

67. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

68. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

69. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

70. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

71. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

72. O2O

73. ...

74. http://Bookplac E.Jp /

79. Nintendo 3DS
photo from: http://internet.watch.impress.co.jp/docs/event/20130704_606411.html

82. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

83. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

84. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

85. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

86. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

87. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

88. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

89. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

90. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

91. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

92. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

97. http://readmoo.com/m