Conference Presentation at the Lone Star College Conference for Women by Elisa Crossland

1. How to Use Social Media &
Online Tools to Promote Yourself

2. Elisa Crossland

3. Elisa Crossland
Interim Executive Director of Marketing & Branding
Web Content Administrator
www.linkedin.com/in/elisacrossland
www.ecrossland.wordpress.com
www.twitter.com/ecrossland

4. Elisa Crossland
Interim Executive Director of Marketing & Branding
Web Content Administrator
www.linkedin.com/in/elisacrossland
www.ecrossland.wordpress.com
www.twitter.com/ecrossland

5. Did You Know? 2.0
This Video is not viewable via this slideshare presentation.
Check the video out on You Tube at
http://www.youtube.com/watch?v=ITgubsfKo3Y
Source: Research and original design by Karl Fisch, Scott McLood and Jeff Brenman.

6. Did You Know? 2.0
This Video is not viewable via this slideshare presentation.
Check the video out on You Tube at
http://www.youtube.com/watch?v=ITgubsfKo3Y
Source: Research and original design by Karl Fisch, Scott McLood and Jeff Brenman.

7. Traditional Tools
Application
Cover Letter
Resume
Portfolio
Networking

8. Supplement with New Tools
LinkedIn
Facebook
Twitter
BLOG
Web Site
Online Portfolio

9. Not Just for Cool Factor
The Reality is that applying
for jobs with traditional
tools is not enough
If you want to stand out,
online personal branding
is imperative

10. Employers Research You
64% of employers think it’s
OK to look at online
profiles of candidates
41% have rejected
candidates based on their
online profile
Source: Computer Weekly http://www.computerweekly.com/Articles/2010/01/28/240105/HR-managers-are-looking-at-your-online-profile.htm

11. Goal: Create an online brand that...
Differentiates us from other
candidates
Validates our claims
Establishes credibility
Communicates
contemporary skills

12. Six Kinds of Social Media Users
Creators: Publish Web pages, write blogs, upload videos to sites like YouTube.
Critics: Comment on blogs and post ratings and reviews
Collectors: Use RSS and tag Web pages to gather information
Joiners: Use social networking sites
Spectators: Read blogs, watch peer-generated videos, and listen to podcasts
Inactives: Are online but don’t yet participate in any form of social media

14. Six Degrees of Separation (slightly adjusted)
If a person is one click away from
each business professional they
know and two clicks away from
each business professional who is
known by one of the business
professionals they know, then
everyone is at most six clicks away
from any other business
professional on Earth.

15. LinkedIn
Or, for the sake of this
example...
from any of the other 50
million business
professionals currently
registered on LinkedIn
from over 200 countries
worldwide.

16. LinkedIn (It’s like Facebook for Pros)
Your Living Resume
Stay in touch with colleagues
Participate in Professional Groups
Look for Jobs
Research Companies
Solicit References
Manage Your Professional Brand

17. Fully Build Your Profile
Yes, you need to post a photo!
Social Media site participants who don't add photos
communicate two things:
1. That they joined but don't participate and are therefore not real
members of the community
2. That they are somewhat out of touch with social communities and, by
association, are out of touch with contemporary technology

18. Fully Build Your Profile
Your summary should be written like your personal
elevator statement that communicates your professional
strengths in one minute or less to prospects and
colleagues.
Be sure to add your past job experiences, current job
experience, education and professional affiliations.

19. Get Recommendations
LinkedIn allows people in your "network" of contacts to
post recommendations about you on your profile page.
Strongly consider taking a risk and asking for
recommendations.
Recommendations are powerful endorsements that add
credibility to the claims you make in your profile.

20. Join & Start Groups
Level the professional
playing field.
Show your connections the
things that interest you.
Open doors, Make Contacts
Discussions, Jobs,
Members, Subgroups, News

21. Other Uses for LinkedIn
Salespeople find customers
Fundraisers find prospects
Job Seekers find Employers
Research Companies
Research People
Businesses find customers

22. Founded six years ago in Harvard dorm room by 26-
year-old Mark Zuckerberg (net worth 2+ Billion)
Facebook is more personal than LinkedIn
Acceptable to be “friends” with people who would
previously have been considered acquaintances

23. Not Just for Personal Connections
Businesses, Non-profits
and professionals are online
More than 70% of users are
from outside the U.S.
People over 40 are one of
largest growing demographics
With over 400 million users,
Facebook has become a personal,
product and corporate branding
hub.

24. The Big Question
The most frequent question
I am asked about Facebook
is this:
“Should I create a separate
profile for business me and
personal me?”
In my opinion, the answer
is NO

25. Why Would I Want to Integrate Both Worlds?
BECAUSE YOU CAN’T AVOID IT
Movie stars and politicians already
know this. We need to learn to live
with it.
What happens on the Internet, stays
on the Internet
So, don’t let anything get out
there about you that you
wouldn’t want a hiring committee
to read.

26. Build Your Profile
Build your profile as
completely as possible
(and keep it up to date)
You need to include a
photo here too!
Complete your education
and job fields

27. Facebook Tools
Groups & Fan Pages -
can include professional
groups & interests
Multimedia - can include
photos, videos and tweets
Profile Information -
Education and work
validates your claims

28. Exception to Every Rule
If you're setting up a
Facebook Fan Page for your
company, set up a generic
profile on Facebook that
can be passed on to other
employees if you should
change jobs or leave the
organization.

29. Blog-ortunities
Blogs show your expertise
and add to your credibility
Blogs show passion and
commitment to your industry
Articles have a long shelf
life, your blog grows in
relevance over time
Blogs posts improve your
search engine rankings

30. Finding the time
You may already be
writing things that your
colleagues would find
useful
Repurpose professional
research on hot topics
Offer opinions and
lessons learned

31. What exactly is Twitter?
Twitter is like a mini-blog
Also called micro-blogging
140 characters or less
Most “tweets” link to blog
posts or web
Tweets are like online “post
it notes” that you share

32. Making Twitter Relevant
Avoid tweeting for the sake of tweeting, keep it relevant
Mix up your tweets - include unique comments, links
and retweets
Tweet to drive traffic to things you’ve written on your
blog, Web site or posted on your You Tube channel
Share links, share ideas, ask questions, conduct polls,
answer questions
Avoid lurking. Get active and follow others. Join the
conversation.

33. Anatomy of a Tweet
RT means re-tweet
@username is how you credit
another person on twitter
Twitoverse - universe of folks
on twitter
To learn more visit
twittonary.com or
twictionary.com

34. Google What? Apps!
These days everything
comes with optional apps
Google Apps are great!
Want a Web page?
No problem. Would you like
a side of user-friendly tools
with that?

35. Google Reader
Google reader allows you to
subscribe to any page on the Internet
For example, plug in six of your
favorite Web sites.
Log-in to Google Reader and see only
headlines/links to new articles from
those six sites!
Saves time, provides good material
for your blog, twitter and Web site

36. Google Sites
Web sites for all
Google users
Template based
Multiple themes
Designed for non-
technical folks
Free!

37. Google Documents
Share documents with anyone
you choose via the Web
Spreadsheets, Word
documents
Collaborate with multiple
people at the same time
Free!

38. More Google Stuff
Calendar
Photos
Blogs
More, more, more at
www.google.com/intl/en/options/

39. Google Yourself (yes, it is a verb!)
Believe it or not, you
already have an online
brand
You simply didn’t choose
what it is

40. Google Alerts
Set a Google Alert on
Your Own Name
Google will e-mail you
when someone
mentions your name
online
This will help you police
your online reputation

41. Let’s Connect!
LinkedIn: www.linkedin.com/in/elisacrossland
Blog: www.ecrossland.wordpress.com
Twitter: www.twitter.com/ecrossland