what’s the story?
Is the first European mobile & web community
platform for aspiring, first-time and amateur
authors.
movellas allows users to write and distribute their
own short stories, read and comment on others’
stories, and create a p...
With movellas, users can discover new friends,
authors, and books on the basis of their
preferences, interests and other i...
The service also allows for users to collaborate on
the creation of books and short stories, as well as
to develop and pub...
from their mobile phone
established
  in January 2010, and funded by Danish VC Investor
  Seed Capital Aps (named Best Danish Venture
  Capital Co...
launched
in Denmark march 2010. 2500 registered
users, 500 super users, over 600
published novels.




movellas-generated ...
marketing
                                       plan dk
  currently implementing a social marketing campaign using
  GoSo...
social marketing
          samples
distribution
           plan dk
  implementing an online marketing campaign in collaboration
  with wendy.dk and olivianet...
wendy
        & olivia
In addition to working with Egmont publishing, we are
partners   currently working with Denmark’s National Library, the
  ...
global
   distribution
  to launch via distribution partnership with Getjar to all mobile
  platforms including Android, A...
partners   for UK launch movellas is in negotiation with local partners
           such as the National Magazine Company, ...
system overview
platform
Built upon Java using the industry
standard and well proven J2EE (Java
Enterprise Edition).



movellasʼ platform...
billing &
         credit
   Currently enabled to process mobile payments in Scandinavia
   using leading provider Unwire....
business   the system has four monetisation
           methods: a virtual credit scheme for
           subscribers, a self...
incentive scheme
users
are incentivized to maintain a high
engagement within the community. To create
and sustain growth, the service will ...
points are
  A pay-as-you-go service.
  Every time credit runs out, the user pays to get more poins to award
  coins to ea...
points are
points are
  used as incentives for people to engage in activities such as:
points are
  used as incentives for people to engage in activities such as:
  • Crediting them with points when appropriate
points are
  used as incentives for people to engage in activities such as:
  • Crediting them with points when appropriat...
points are
  used as incentives for people to engage in activities such as:
  • Crediting them with points when appropriat...
network incentives
network incentives
  users can be rewarding for introducing new members to the service:
network incentives
  users can be rewarding for introducing new members to the service:

  • For example, if a user introd...
network incentives
  users can be rewarding for introducing new members to the service:

  • For example, if a user introd...
network incentives
  users can be rewarding for introducing new members to the service:

  • For example, if a user introd...
network incentives
  users can be rewarding for introducing new members to the service:

  • For example, if a user introd...
network incentives
  users can be rewarding for introducing new members to the service:

  • For example, if a user introd...
reward
  • Users will be able to award ‘bronze’, ‘silver’ or ‘gold’ coins to
    each other.
points
  • Awarding coins costs ‘points’ paid for by a PSMS mechanism,
   through Credit Card or Paypal.




      or     ...
points explained
points explained
  •Users purchase virtual currency (standard now for many
   companies including MS/Sony/Nintendo etc)
points explained
  •Users purchase virtual currency (standard now for many
   companies including MS/Sony/Nintendo etc)


...
points explained
  •Users purchase virtual currency (standard now for many
   companies including MS/Sony/Nintendo etc)


...
chargable
      actions
chargable
      actions
  • Becoming a featured author (50points for a defined period of time –
    a week for example or l...
chargable
      actions
  • Becoming a featured author (50points for a defined period of time –
    a week for example or l...
chargable
      actions
chargable
      actions
  • Awarding a bronze award = 5points (25p) with 1 point credited
chargable
      actions
  • Awarding a bronze award = 5points (25p) with 1 point credited
  • Awarding a silver award = 10...
chargable
      actions
  • Awarding a bronze award = 5points (25p) with 1 point credited
  • Awarding a silver award = 10...
chargable
      actions
  • Awarding a bronze award = 5points (25p) with 1 point credited
  • Awarding a silver award = 10...
movellas offers an opportunity to engage
a highly targeted, passionate, and
engaged community
advertising

Sponsored	
  ads:	
  simple	
  (or	
  dynamic)	
  link	
  to	
  
mobile	
  shop
self-promotion
     Competitor Textnovel.com charges: $10
     (Two Weeks), $25 (Five Weeks), $50
     (Eleven Weeks)


  ...
competitions

Sponsored by publishers and designed to add a
social network element to them, these
campaigns will generate ...
Movellas aims at becoming the leading
writer and reader social community in the
mobile space.
Read, write, share!
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Movellas Overview

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An overview presentation of Movellas.com as it develops into Movellas 2.0. Movellas is a mobile publishing community for text and mobile novels. Presentation by Ed Celis

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Movellas Overview

  1. 1. what’s the story?
  2. 2. Is the first European mobile & web community platform for aspiring, first-time and amateur authors.
  3. 3. movellas allows users to write and distribute their own short stories, read and comment on others’ stories, and create a personal place to share their stories, books, and reading & writing interests.
  4. 4. With movellas, users can discover new friends, authors, and books on the basis of their preferences, interests and other information that is searchable through the service.
  5. 5. The service also allows for users to collaborate on the creation of books and short stories, as well as to develop and publish e-books ...
  6. 6. from their mobile phone
  7. 7. established in January 2010, and funded by Danish VC Investor Seed Capital Aps (named Best Danish Venture Capital Company in 2010)
  8. 8. launched in Denmark march 2010. 2500 registered users, 500 super users, over 600 published novels. movellas-generated content has been read over 28,000 times.
  9. 9. marketing plan dk currently implementing a social marketing campaign using GoSocial, europe’s largest social media promotion company. Danish based, agile, and innovative GoSocial specializes in reaching movellas target audience. movellas is fully integrated to facebook and twitter
  10. 10. social marketing samples
  11. 11. distribution plan dk implementing an online marketing campaign in collaboration with wendy.dk and olivianet.dk to increase our visibility with girls ages 14-20. Th campaign will include banners, inclusion of reader’s best stories on both publications, and prizes
  12. 12. wendy & olivia
  13. 13. In addition to working with Egmont publishing, we are partners currently working with Denmark’s National Library, the Library of Copenhagen, and Gydendal Publishing to use the movellas platform for education purposes.
  14. 14. global distribution to launch via distribution partnership with Getjar to all mobile platforms including Android, Apple, Blackberry, Flash Lite, Java, Palm OS, Symbian, WebOS, and Windows Mobile. Using Getjar’s platform, movellas apps will be distributed to operators such as Vodafone, Virgin, Optimus, Sprint, Reliance and others.
  15. 15. partners for UK launch movellas is in negotiation with local partners such as the National Magazine Company, Random House, & others .... plus, movellas is fully integrated to facebook and twitter
  16. 16. system overview
  17. 17. platform Built upon Java using the industry standard and well proven J2EE (Java Enterprise Edition). movellasʼ platform is highly scalable, portable, and reliable
  18. 18. billing & credit Currently enabled to process mobile payments in Scandinavia using leading provider Unwire. The system has a built-in “smart billing” function that matches purchases with partnering billing providers / solutions. the platform is built to rapidly and safely support new markets
  19. 19. business the system has four monetisation methods: a virtual credit scheme for subscribers, a self promotion scheme for authors, promotion deals with publishers, and advertising campaigns.
  20. 20. incentive scheme
  21. 21. users are incentivized to maintain a high engagement within the community. To create and sustain growth, the service will run continuous fun and engaging campaigns, competitions, and provide feedback to users. success in social media depends on rewarding users for participating
  22. 22. points are A pay-as-you-go service. Every time credit runs out, the user pays to get more poins to award coins to each other.
  23. 23. points are
  24. 24. points are used as incentives for people to engage in activities such as:
  25. 25. points are used as incentives for people to engage in activities such as: • Crediting them with points when appropriate
  26. 26. points are used as incentives for people to engage in activities such as: • Crediting them with points when appropriate • Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given)
  27. 27. points are used as incentives for people to engage in activities such as: • Crediting them with points when appropriate • Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given) • Each month sees the a prize given to the author with the highest number of points
  28. 28. network incentives
  29. 29. network incentives users can be rewarding for introducing new members to the service:
  30. 30. network incentives users can be rewarding for introducing new members to the service: • For example, if a user introduces friends
  31. 31. network incentives users can be rewarding for introducing new members to the service: • For example, if a user introduces friends – The friend MUST have bought credits – not just join
  32. 32. network incentives users can be rewarding for introducing new members to the service: • For example, if a user introduces friends – The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’
  33. 33. network incentives users can be rewarding for introducing new members to the service: • For example, if a user introduces friends – The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’ – For 5, the introducer get a free £3 book voucher (sponsored by a company)
  34. 34. network incentives users can be rewarding for introducing new members to the service: • For example, if a user introduces friends – The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’ – For 5, the introducer get a free £3 book voucher (sponsored by a company) – For 10 friends – gets a £5 book voucher (sponsored by a company)
  35. 35. reward • Users will be able to award ‘bronze’, ‘silver’ or ‘gold’ coins to each other.
  36. 36. points • Awarding coins costs ‘points’ paid for by a PSMS mechanism, through Credit Card or Paypal. or =
  37. 37. points explained
  38. 38. points explained •Users purchase virtual currency (standard now for many companies including MS/Sony/Nintendo etc)
  39. 39. points explained •Users purchase virtual currency (standard now for many companies including MS/Sony/Nintendo etc) • £5 equates to 100 (each point is worth 5p)
  40. 40. points explained •Users purchase virtual currency (standard now for many companies including MS/Sony/Nintendo etc) • £5 equates to 100 (each point is worth 5p) • We charge users for specific functionality in points – not money
  41. 41. chargable actions
  42. 42. chargable actions • Becoming a featured author (50points for a defined period of time – a week for example or longer)
  43. 43. chargable actions • Becoming a featured author (50points for a defined period of time – a week for example or longer) • Rating submissions from other users (for every rating provided, they get a small number of free credits back)
  44. 44. chargable actions
  45. 45. chargable actions • Awarding a bronze award = 5points (25p) with 1 point credited
  46. 46. chargable actions • Awarding a bronze award = 5points (25p) with 1 point credited • Awarding a silver award = 10 points (50p) with 2 points credited
  47. 47. chargable actions • Awarding a bronze award = 5points (25p) with 1 point credited • Awarding a silver award = 10 points (50p) with 2 points credited • Awarding a Gold award = 15 points (75p) with 3 points credited
  48. 48. chargable actions • Awarding a bronze award = 5points (25p) with 1 point credited • Awarding a silver award = 10 points (50p) with 2 points credited • Awarding a Gold award = 15 points (75p) with 3 points credited • Wanting SMS updates = 2 points per notification (we need easy switch on and switch off for this)
  49. 49. movellas offers an opportunity to engage a highly targeted, passionate, and engaged community
  50. 50. advertising Sponsored  ads:  simple  (or  dynamic)  link  to   mobile  shop
  51. 51. self-promotion Competitor Textnovel.com charges: $10 (Two Weeks), $25 (Five Weeks), $50 (Eleven Weeks) Featured  Authors  pay  to  get  no;ced  and  to   try  and  drive  the  readership  and  reviews  of   their    book... with advertising banners which rotate every minute
  52. 52. competitions Sponsored by publishers and designed to add a social network element to them, these campaigns will generate continuous income and add to the value proposition of the service to users and partners
  53. 53. Movellas aims at becoming the leading writer and reader social community in the mobile space.
  54. 54. Read, write, share!

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