Politiek 2.0

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Use of web 2.0 in politics

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Politiek 2.0

  1. 1. Politiek 2.0
  2. 2. Wat is web 2.0? (...) A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures. (...) (Forrester)
  3. 3. Wat is web 2.0? (...) Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. (...) (Dion Hinchcliffe)
  4. 4. Wat is web 2.0? (Dion Hinchcliffe)
  5. 5. Wat is web 2.0? The social web: rich media content (video, widgets), tagging, sharing, dialoog
  6. 6. Politiek 2.0 Steeds meer mensen vinden hun politieke informatie on line (Pew Internet survey) >> je moet daar zijn waar je kiezers en aanhangers zijn
  7. 7. Politiek 2.0 <ul><li>Storytelling: blogs & foto’s </li></ul><ul><li>Storytelling: video </li></ul><ul><ul><li>Hillcam </li></ul></ul><ul><ul><li>Miller tv </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>digg/reddit/del.icio.us </li></ul></ul><ul><li>Widgets </li></ul><ul><li>Twitter </li></ul><ul><li>Aggregated sites: Hillary Hub </li></ul><ul><li>Telefoon </li></ul><ul><ul><li>Ringtones & wallpapers </li></ul></ul><ul><ul><li>Informatie </li></ul></ul><ul><ul><li>Donaties </li></ul></ul><ul><li>Websites </li></ul><ul><li>Second Life </li></ul>
  8. 8. Politiek 2.0
  9. 9. Storytelling video: Hillcam You saw them as the Sopranos. Now follow Hillary and Bill Clinton across Iowa
  10. 10. Storytelling video: Miller tv
  11. 11. Youtubification van de verkiezingen? <ul><li>Engagement </li></ul><ul><li>Personal branding </li></ul><ul><li>Informatie </li></ul><ul><li>Dialoog </li></ul>
  12. 26. <ul><li>Youtube volgens David All </li></ul><ul><li>Two-camera strategy at all times </li></ul><ul><li>Watch the footage. Archive well </li></ul><ul><li>3. Monitor opponent’s channel / organic search results </li></ul><ul><li>4. Prepare known hit responses early / “flood the zone.” </li></ul><ul><li>5. Several different campaign YouTube accounts </li></ul>
  13. 27. Facebook Facebook is a social utility that connects you to people around you
  14. 28. Facebook 71% van de ‘tweens and teens’ loggen wekelijks in op sites als Facebook and MySpace (Alloy Media, Juni 2007)
  15. 29. Facebook
  16. 30. Facebook
  17. 31. Facebook
  18. 32. Facebook : Democrats
  19. 33. Facebook : Republicans
  20. 34. Facebook : stats
  21. 35. Facebook “ Enhance or facilitate my social-networking experience. Offer me utilities to enhance my production process or tools to help me better able to express or engage myself.” (Alloy Media, Juni 2007)
  22. 36. Facebook
  23. 37. Facebook widgets
  24. 38. Aggregated sites: Hillaryhub “ Always Hillary, always positive”
  25. 39. Twitter .com
  26. 40. Twitter
  27. 41. Twitter
  28. 42. Twitter
  29. 43. Twitter
  30. 44. Website: dialoog & contact
  31. 45. Website: dialoog & contact
  32. 46. Website: dialoog & contact
  33. 47. Second Life
  34. 48. Second Life
  35. 49. Mobiel
  36. 50. <ul><li>Conclusies </li></ul><ul><li>Ga waar je kiezers zitten: jongeren op social networks </li></ul><ul><li>Ga interactie aan: maak een superblog </li></ul><ul><li>Deel de informatie: maak het beschikbaar op meerdere plekken </li></ul><ul><li>Creëer een dialoog: vraag input en reacties </li></ul><ul><li>Wees creatief en vernieuwend </li></ul><ul><li>Produceer zelf de informatie die jij on line wilt zien: voor én tegen </li></ul><ul><li>Gebruik alle middelen als aanvulling op elkaar </li></ul><ul><li>Lees verder op www.ecritures.nl </li></ul><ul><li>Of kijk op: youtube/uspresident2008 </li></ul><ul><li>Of mail me via: danielle@amazingg.nl </li></ul>
  37. 51. En politiek 2.0 in NL?

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