The Bottom Line hc1


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The Bottom Line hc1

  1. 1. Presentatie titel the bottom line Rotterdam, 00 januari 2007 Rotterdam, 6 september 2010
  2. 2. cracking businessproblems... Making a plan. Under pressure... Understanding a businessproblem Understanding a businessmodel Understanding the customer Decisionmaking Making a case
  3. 3. Course goals Make sense of a businessproblem so you can propose a course of action.
  4. 4. Final Assignment 1 businessmodel canvas this test will show if you can quickly get an understanding of how a business “fits” in an enviroment, where adjustments can be made, and what these adjustments might do to your profits... 1 wiki entry on a conceptual model or a technique Together, you will help build a “problemsolving” toolkit. (details will follow)
  5. 5. Ernst Phaff
  6. 6. • Twitter: @ecphaff #tbl• Facebook: Ernst Phaff
  7. 7. The idea of TBL 70% - 20% - 10%
  8. 8. Lets start with action... "Gentlemen, we are being killed on the beaches. Let us go inland and be killed." Gen. Cota OMAHA, DOG WHITE
  9. 9. Pressure as a driver for innovation
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  11. 11. Businesses are much like moon travel
  12. 12. Some considerations Time as in: not enough... Complexity many factors agency: many factors influencing each other as well as the system Turbulence “fog of war..” events happen fast “exogenous shock”
  13. 13. Strategic Schools of thought(some of them..) Design Planning Positioning Entrepreneurial Learning Agency Ecological etc etc
  14. 14. “failure is not an option” exercise: ritualized dissent come up with options “under pressure” test it in a “destruction/stress test” rinse repeat Assign one spokesperson per team. IT IS IMPORTANT that this person has a resilient nature and does not hold a grudge. aim for “coherence”
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  16. 16. Creativity Starvation Pressure Perspective shift
  17. 17. Wrapping up many factors in business problems often makes “solving” difficult. (not ordered problems, like making a balance sheet) the models your learn in university belong in certain “schools of thought” (bounded applicabilty) sometimes you just need to start “solving”