57million browsers to http://bbc.co.uk 111million video views across all platforms24 HD video streams online
Twitter was the favourite social media site for 97 per cent of all online conversations about the opening ceremony, for instance.
anticipated as the first “conversational” Olympics, further connecting the world during the seventeen day span. However, the social media Olympics haven’t been as euphoric as the International Olympic Committee expected.brutally evident that the IOC had no understanding of the role social media platforms have played in shaping the way the world,
80 million video views
Tom added 1 million followers during the Olympics
performance during halftime of the Super Bowl produced 10,245 tweets per second, one of the busiest moments in Twitter history, Olympics peak was 2360 tweets per second, Superbowl 12,000
Not just athletes who were tweeted
1237 Olympic size pools of Coca Cola drunk each year8 million people saw the truck go byTruck drove 8000 miles
Cadbury’s got 2.5 Million new followers across Facebook/Twitter – 41% increase in web traffic
The steepest growth was on its @CadburyUK Twitter account, which added 25,000 followers over the course of the event, taking it to a total of 75,000.Its CadburyUK Facebook Page, which has 245,000 fans, lifted 20% during the 17-day period, adding 35,000 followers.
Mcdonalds only saw 1% increase in web traffic from the Olympics, Burger King’s went down 33%
Top brand on facebook
Brands have a lot of power for very little money….social media allowed people including athletes to have their say
Look at various case studies, McDonalds, BP Oil SpillA McDonald’s Twitter promotion was hijacked by customers, who spread their horror stories of the fast food giant across the social networking site. The promotional hashtag #McDstories, launched as part of a campaign for paid-for tweets to appear at the top of search results, spectacularly backfired as users used it to document their alleged horror stories of the Golden Arches.Opponents accused McDonalds of making customers vomit, serving pig meat from gestation crates and serving burgers containing a fingernail. One fierce decrier claimed he would rather eat his own faceces than visit McDonald’s.An initial hashtag #MeetTheFarmers, promoting the coorporation’s guarantee of fresh produce, concentrated on wholesome stories about farmers.http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-campaign-fails-_n_1226811.html http://www.businessonrails.co.uk/2010/09/top-pr-mistakes/
In order to protect sponsorship dollars, the IOC's Social Media, Blogging and Internet Guidelines' Rule 40 limits athletes competing in the Olympic Games from appearing in advertising during and shortly before the games in order to help prevent ambush marketing.
Greece has expelled a female track athlete from its Olympic team for a post on Twitter mocking African immigrants and for expressing support for a far-right political party.
Olympics 2012 & Social Media
The biggest moments of the Olympics in tweets per minute
Usain Bolt wins gold in the 200m sprint: 80,000+ TPM
Bolt wins gold in the 100m sprint: 74,000+ TPM
Andy Murray wins gold in the men's tennis singles: 57,000+