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Social media integration<br />Jake Hird<br />Senior Research Analyst<br />@Jake_Hird<br />jake.hird@econsultancy.com<br />...
Econsultancy<br />100+ events a year<br />100,000 Global members<br />300,000+ site visits per month<br />3,000+ people tr...
Please note:Sample presentation only. Please download the full version from:<br />Jake Hird<br />Senior Research Analyst<b...
Social media...<br />... We know it’s here.<br />
But often, it still seems to sit alone<br />
Understanding the place<br />of social media<br /><ul><li>Marketers have struggled to understand value
Organisations having difficulty defining social strategy
Therefore have difficulty understanding results of social activity</li></li></ul><li>The need for a structured approach<br...
As a place to encourage interactions with existing and potential customers around activities of value to them
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Social media integration sample

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Social media integration sample

  1. 1. Social media integration<br />Jake Hird<br />Senior Research Analyst<br />@Jake_Hird<br />jake.hird@econsultancy.com<br />Social media takes its place in the wider marketing landscape<br />
  2. 2. Econsultancy<br />100+ events a year<br />100,000 Global members<br />300,000+ site visits per month<br />3,000+ people trained each year<br />
  3. 3. Please note:Sample presentation only. Please download the full version from:<br />Jake Hird<br />Senior Research Analyst<br />@Jake_Hird<br />jake.hird@econsultancy.com<br />http://econsultancy.com/reports/social-media-integration<br />
  4. 4. Social media...<br />... We know it’s here.<br />
  5. 5. But often, it still seems to sit alone<br />
  6. 6. Understanding the place<br />of social media<br /><ul><li>Marketers have struggled to understand value
  7. 7. Organisations having difficulty defining social strategy
  8. 8. Therefore have difficulty understanding results of social activity</li></li></ul><li>The need for a structured approach<br />The companies that have seen the greatest rewards from social media have approached it in phases:<br /><ul><li>Listening platform to understand the lessons of relevant conversations and determine where they are taking place.
  9. 9. As a place to encourage interactions with existing and potential customers around activities of value to them
  10. 10. As a sales channel that acts as much to enable and accelerate purchase through complimentary channels as to sell directly.</li></li></ul><li>Metrics for assessing social media success<br />Econsultancy / bigmouthmedia Social Media and Online PR Report<br />http://econsultancy.com/reports/social-media-and-online-pr-report<br />
  11. 11. Please note:Sample presentation only. Please download the full version from:<br />Jake Hird<br />Senior Research Analyst<br />@Jake_Hird<br />jake.hird@econsultancy.com<br />http://econsultancy.com/reports/social-media-integration<br />

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