Econsultancy mobile marketing Australia presentation

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Sample version of the keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.

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Econsultancy mobile marketing Australia presentation

  1. 1. Mobile marketing: Australia Jake Hird Director of Research & Education @Jake_Hird jake.hird@econsultancy.comCopyright Econsultancy 2013 Econsultancy.com | 1
  2. 2. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australiaCopyright Econsultancy 2013 Econsultancy.com | 2
  3. 3. Stuff to try and help…  Mobile marketing developments and trends  How Australians are using mobile devices  Considerations to inspireCopyright Econsultancy 2013 Econsultancy.com | 3
  4. 4. About Econsultancy - 180,000+ Global members - 1.6 million report downloads - 500,000+ site visits per month - 5,000+ people trained each year - Offices in Sydney, London, New York, Dubai, SingaporeCopyright Econsultancy 2013 Econsultancy.com | 4
  5. 5. Bridges 1. A structure spanning and providing passage over a gap or barrier. 2. Something resembling or analogous to this structure in form or function.Copyright Econsultancy 2013 Econsultancy.com | 5
  6. 6. How is mobile being used?Copyright Econsultancy 2013 Econsultancy.com | 6
  7. 7. There’s lots of mobile stats. It seems pretty big and important.Copyright Econsultancy 2013 Econsultancy.com | 7
  8. 8. Which online channels do you use for marketing?State of digital marketing in Australia, EconsultancyCopyright Econsultancy 2013 Econsultancy.com | 8
  9. 9. Trends and developmentsCopyright Econsultancy 2013 Econsultancy.com | 9
  10. 10. There’s a whole lot to cover…Copyright Econsultancy 2013 Econsultancy.com | 10
  11. 11. … So let’s pick five big things!Copyright Econsultancy 2013 Econsultancy.com | 11
  12. 12. 1. Mobile strategy requires structureCopyright Econsultancy 2013 Econsultancy.com | 12
  13. 13. Mobile importance “By 2015, companies will generate 50% of web sales via their social presence and mobile applications.”Copyright Econsultancy 2013 Econsultancy.com | 13
  14. 14. “If you dont have a mobile strategy, you dont have a future strategy” Eric SchmidtCopyright Econsultancy 2013 Econsultancy.com | 14
  15. 15. Understand the medium and the contextCopyright Econsultancy 2013 Econsultancy.com | 15
  16. 16. Digital enhances and personalises physical experience Neiman Marcus: In-store appCopyright Econsultancy 2013 Econsultancy.com | 16
  17. 17. Searchers are more likely to notice ads when they are in a purchase environmentCopyright Econsultancy 2013 Econsultancy.com | 17
  18. 18. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australiaCopyright Econsultancy 2013 Econsultancy.com | 18
  19. 19. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com| 19Copyright Econsultancy 2013 Econsultancy.com | 19

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