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Conversation diagram for Econsultancy's Facebook chatbot

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This deck shows the conversation diagram for Econsultancy's Facebook Messenger chatbot. Created by Byte London, it details the bot's automated responses and conversation pathways.

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Conversation diagram for Econsultancy's Facebook chatbot

  1. 1. S U P E R C H A R G E D C H A T B O T W E D N E S D A Y 1 5 T H M A R C H A P R E S E N T A T I O N F R O M B Y T E L O N D O N
  2. 2. O V E R V I E W O F T H E S U P E R C H A R G E D C H A T B O T 2 / 6 The Supercharged: Marketing and Machines chatbot will give people information and notifications about the event. It will be delivered in three phases: 1. Launch - let people register their interest and direct people to the website for more info + tickets 2. Updated - we will update the chatbot with all of the event information including speakers, agenda, location, sponsorship opportunities, ticketing 3. Event week - we will pin down all details, monitor it for feedback throughout the day, send some broadcasts about the speakers Throughout this time we will send occasional notifications about the event.
  3. 3. P H A S E 1 - M A I N I T E M S 3 / 6 ⚡ Supercharged? Supercharged: Marketers and Machines Uncover how AI can help marketers at our event in London on 4th July IMG Hi {{fb_first_name}} ⚡ Welcome to Econsultancy’s chatbot for Supercharged: Marketers and Machines I can tell you all about our AI event on 4th July. What do you want to know about? IMG This event is suitable anyone from manager level to C-level Early bird tickets are £295 + VAT Tickets are £395 + VAT " Buy a ticket IMG Would you like to know more about the event? We’ll be updating the chatbot with news about the event. # Sign up for news ⚡ What is it?" Buy a ticket Great. We’ll be in touch. Marketing week website ⚡ Supercharged $ Chatbots Supercharged will prepare you for an AI-powered world of marketing. There will be loads of amazing AI tech and content. % Organisers Who is organising Supercharged? Find out who the five brands are behind Supercharged IMG Hosts MAP Supercharged will be held at etc.Venues, London, SE1 7PB Just behind the London Eye. GOOGLE MAP URL & Where is it? Where is it?What is it? Chatbots Tag them as Phase 1 joiners MAIN MENUWELCOME
  4. 4. P H A S E 1 - W H A T I S I T ? 4 / 6 Supercharged is a one-day event in London on the 4th July. You will learn about AI-powered marketing and how it’s transforming the way businesses work. Here are some of our speakers: ! ASOS IMG " Prudential # Just Eat IMG IMG IMG ☎ Shop Direct % First Utility IMG Supercharged is brought to you by Marketing Week, Econsultancy, Design Week and Creative Review. If you’d like to get in touch, please contact Jack Burrows: [EMAIL] or give him a call. & Call Jack HOSTS WHAT IS IT? ' Buy a ticket ( Sign up for news ) Hosts * Where is it? ⚡ What is it? ' Buy a ticket ( Sign up for news * Where is it? , Byte London IMG Number: 07777777777
  5. 5. P H A S E 1 - L E T ' S T A L K A B O U T C H A T B O T S 5 / 6 You’re speaking to a Messenger chatbot. A lot of chabtots are for PR. You might well ask why we’ve built one. We wanted to demonstrate their use to our delegates. It should also help answer a lot of your questions around the event. We’ll be developing the chatbot over time so please check back. Is this the first chatbot you’ve spoken to? ! Yes " No Ah nice. Shall we talk about Supercharged now? Or can I ask you a couple more questions? ⚡ Supercharged ❓ Ask me anything Supercharged intro What do you think is the best use case for brand chatbots? Commerce % Customer service & Entertainment ' PR ( Other " No! Yes Supercharged isn’t just about chatbots, we’re focusing on how AI will impact your job as a marketer. Does your business currently use any AI-powered martech? It can be a lonely life as a chatbot. It would be good if there were more of us. Do you think your company will ever build a chatbot? ! We have! ✌ We will * No plans to " Why would we?? CHATBOT CHAT + Commerce Mmmm, cool, thank you Interesting! One more question.. ⚡ Supercharged Great - that’s everything. Let’s talk about Supercharged? Store response against IDs ASK ME ANYTHING Ask me anything
  6. 6. D E F A U L T C O P Y 6 / 6 I didn’t understand that. What are you trying to do? ⚡ What is it? " Buy a ticket Sorry, I didn’t catch that. How can I help you? I’m sorry, I can’t understand that. What would you like to do? I haven’t understood that - what can I tell you about? Sorry, i’m a scripted chatbot - you’ll have to press my buttons. What are you trying to do? ☺ Speak to someone PERSISTENT MENU " Buy a ticket ⚡ What is it? $ Restart chatbot % Who built you? Byte London built me. Byte is a friendly marketing and technology agency that combines data, tech, paid media and creative to create work for brands like ASOS, Spotify and Just Eat. % Say Hello ⚡ Supercharged DEFAULT ANSWERS m.me/bytelondon

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