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[eh2017] Il filo di Arianna per TE...SEO - Ivan Cutolo

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In un ecommerce la linking interna è la parte che viene sottovalutata nel 95% dei casi. In realtà è uno dei punti di forza maggiori lato SEO. Proveremo attraverso il filo di Arianna a scoprire il modo corretto per creare delle interconnessioni tra le pagine dello shop.

Cosa sono i link?
Come creare una rete tra le pagine?
Come inserire le corrette anchor text?

Published in: Marketing
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[eh2017] Il filo di Arianna per TE...SEO - Ivan Cutolo

  1. 1. CHEF @IvanCutolo www.seochef.it Filo di Arianna per TE…SEO
  2. 2. https://www.youtube.com/seochefit ? CHEF Ivan Cutolo @IvanCutolo https://www.facebook.com/ivan.cutolo https://it.linkedin.com/in/ivancutolo https://www.facebook.com/groups/FattidiPrestaShop/ e-commerce SEO Specialist www.seochef.it CHEF @IvanCutolo www.seochef.it
  3. 3. CHEF @IvanCutolo www.seochef.it
  4. 4. CHEF @IvanCutolo www.seochef.it
  5. 5. CHEF @IvanCutolo www.seochef.it "linking interna: le problematiche"
  6. 6. CHEF @IvanCutolo www.seochef.it Broken Link
  7. 7. CHEF Link interni che danno errore 404 Drag a column header here to group by this parameter Pages http://www.seochef.it/dhaosjvkl http://www.seochef.it/negozio.seo http://www.seochef.it/corso.b-napoli http://www.seochef.it/tag-seo-corso http://www.seochef.it/1239-p-seo http://www.seochef.it/add-corso Link Iterations Relations Algorithmic analysis General... 0 1 2 3 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0012 0.0005 0.0120 0.0158 0.0012 0.0003 0.0002 0.0002 0.0000 0.0000 0.0000 0.0000 0 0 1 1 0 0 Dead End Dead End 0 0 0 0 1 4 Orphan Orphan Orphan Orphan 302 Found... 301 Moved... 403 Forbidd... 403 Forbidd... 302 Found... 301 Moved... Outgoing Links Incoming Links Link status Target Link Status
  8. 8. CHEF @IvanCutolo www.seochef.it Pagine con errore 404 Page Links 10 4 2 2 1 1 1 1 1 1 1 1 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 404 404 404 404 404 404 404 404 404 404 404 404 404 404 404 404 www.seochef.it www.seochef.it www.seochef.it www.seochef.it www.seochef.it?p-129 www.seochef.it?p-159 www.seochef.it?p-142 www.seochef.it?p-154 www.seochef.it?p-145 www.seochef.it?p-148 www.seochef.it?p-163 www.seochef.it 012468910
  9. 9. CHEF @IvanCutolo www.seochef.it Quanti muri incontriamo?
  10. 10. CHEF @IvanCutolo www.seochef.it GIRO DEL MONDOGIRO DEL MONDO http://seochef.it > 301 > http://seochef.it/ http://seochef.it/ > 301 > http://www.seochef.it http://www.seochef.it > 301 > http://www.seochef.it/ http://www.seochef.it/ > 301 > https://www.seochef.it GIRO CORRETTOGIRO CORRETTO http://seochef.it > 301 > https://www.seochef.it
  11. 11. CHEF @IvanCutolo www.seochef.it Quanti link abbiamo? Drag a column header here to group by this parameter Pages http://www.seochef.it/corso-seo/ http://www.seochef.it/blog-seochef/ http://www.seochef.it/ http://www.seochef.it/preventivo-seo/ http://www.seochef.it/lavora-con-noi/ http://www.seochef.it/corso-seo-napoli/ Link Iterations Relations Algorithmic analysis General... 0 1 2 3 0.0012 0.0418 0.0552 0.0597 0.0012 0.0414 0.0433 0.0441 0.0012 0.0418 0.0552 0.0597 0.0012 0.0414 0.0422 0.0441 0.0012 0.0414 0.0433 0.0441 0.0000 0.0414 0.0418 0.0421 3 36 24 6 14 18 OK OK 797 795 794 793 794 793 OK OK OK OK 200 OK 200 OK 200 OK 200 OK 200 OK 301 Moved... Outgoing Links Incoming Links Link status Target Link Status Code http://www.seochef.it/wedinar/ 0.0012 0.0000 0.0000 0.0000 1 792 Redirect http://www.seochef.it/corso-seo/
  12. 12. CHEF @IvanCutolo www.seochef.it Search ConsoleSearch Console Link interni Pagine Target Dashboard Messaggi (2) Aspetto nella ricerca Traffico di ricerca Analisi delle riceche i link che rimandano al tuo sito link interni Azioni manuali / /categoria1 /categoria2 /categoria3 /categoria4 /Categoria1/sottocategoria Link 100 50 50 50 50 20 le pagine sono in ordine di importanza?
  13. 13. CHEF @IvanCutolo www.seochef.it
  14. 14. CHEF @IvanCutolo www.seochef.it Dove e comeDove e come inserire i linkinserire i link ?
  15. 15. CHEF @IvanCutolo www.seochef.it Posizione nel layout della pagina
  16. 16. CHEF @IvanCutolo www.seochef.it Contesto VSContesto VS Struttura dei linkStruttura dei link
  17. 17. CHEF @IvanCutolo www.seochef.it
  18. 18. CHEF @IvanCutolo www.seochef.it Tipo di link? immagine, testo www.seochef.it/corso-seoso-seo
  19. 19. CHEF @IvanCutolo www.seochef.it outbound link Page authority e
  20. 20. CHEF @IvanCutolo www.seochef.it Grazie

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