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Interesting things US online retailershave done—that you can do, too Kurt Peters Executive Editor Internet Retailer

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Source: Internet World Stats, 2011 Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 U.S. Online Retail Sales Internet $250 Users, Worldwide $200 (000,000) $222 $150 $194 4000 $100 $139 2000 0 $50 1991 1996 2001 2006 2011 $- 2008 2010 2011 The largest dominate the market: Total Top 500 sales in US: $155.7 billion Total Top 500 sales worldwide: $180 billion

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012Consumers buy a broad range ofproducts from US online retailers:Top categories:Mass merchants: $52.8 billionComputers/electronics: $28.8 billionApparel and accessories: $22.2 billionOffice supplies: $16.3 billion

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012Back-to-school shoppingWhere parents are buyingOnline 54% (+33%)Discount Stores: 92% (-3%)Office Supply: 45% (-5%)Catalogs 29% (-6%)Department Stores: 50% (-8%)Specialty Retailers 30% (-10%)(Source: Brand Keys)

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The new Latin America Top 300 Brazil E-commerce Sales Growth 2011: $10.7 billion 2012: $12.2 billion 2013: $14.6 billion 2014: $17.2 billion 2015: $19.9 million 2016: $22.8 million 2017: $25.6 millionhttp://www.internetretailer.com/latin300/

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Amazon same-day delivery1. Baltimore Boston Chicago Indianapolis Las Vegas New York Philadelphia Phoenix Seattle Washington, D.C.

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Kurt Peters, Executive EditorInternet RetailerAug. 25, 2012

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 20122. Amazon Prime: 19% of Amazon customers 32% of sales Shop at Amazon twice as often: 4.12 times per month vs. 2.13 for non-Prime customers Source: eDataSource

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance 3. of mobileAdvanced devices: Mediatablets, smartphones, portable media players/MP3s, andportable 30.3% devices Nothing: gaming 1 device: 18.2% 2 devices: 16.1% 3+ devices: 35.4% Source: ABI Research

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 20123. The importance of mobile 2 significant mobile facts: • 40% of consumers who switched carriers did so TO GET A BETTER DATA PLAN • 50% of sales at Rue La La in a recent day took place on mobile

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance3. of mobile

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 The importance3. of mobile

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 What makes you 4. STAND outStarbucks Patagonia

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Use social networks5. to your advantage 35% of traffic comes from Facebook

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Use social networks5. to your advantage

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012You cant predict thefuture. All you can do isinvent it.--Frederik Pohl

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Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 Thank you! Muito obrigado! kurt@verticalwebmedia.comFor a free digital sample of Internet Retailer magazine, go to: http://bit.ly/NGuKiM