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Edn small talks on communication


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Edn small talks on communication

  1. 1. SMALL TALKS <br />
  2. 2. 1.<br />2.<br />3.<br />4.<br />rethink<br />assess<br />communicate<br />design<br />investigate the internal and external drivers for packaging, product or service (re)design.<br />these drivers could include legislation, customers, new technology, competition.<br />assess the environmental impacts of the packaging and product. <br />map the life cycle so you understand where these impacts occur. identify where materials and energy is used and where waste is produced.<br />select ecodesign strategies that will allow designers to tackle the main environmental impacts.<br />explore the compromises and trade-offs. involve others from marketing, sales, production, purchasing.<br />develop a clear brand and marketing strategy to reflect and communicate the environmental improvements.<br />consider how the packaging will impact upon the brand.<br />
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  5. 5. image source: Puma<br />
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  8. 8. in the UK, growth in ethical<br />ethical consumerism<br />is now worth £32.3 billion a year<br />Co-operative Bank Ethical Consumerism Report November 2007. <br />
  9. 9. 1. Greenest Americans:<br />Everything is connected, and our daily actions have an impact on the environment (9%)<br />2. Ungreens:<br />Environmental degradation and pollution are inevitable in maintaining AMerica's prosperity (3%)<br />3. Compassionate caretakers:<br />Healthy families need a healthy environment (24%)<br />4. Proud traditionalists:<br />Religion and morality dictate actions in a world where humans are superior to nature (20%)<br />5. Murky Middles:<br />Indifferent to most everything, including the environment (17%)<br />6. Antiauthoritarian Materialists:<br />Little can be done to protect the environment, so why not get a piece of the pie (7%)<br />7. Driven independents:<br />Protecting the earth is fine, as long as it doesn't get inthe way of success (7%)<br />8. Cruel Worlders:<br />Resentment and isolation leave no room for environmental concerns (6%)<br />9. Borderline Fatalists:<br />Getting material and status needs met on a daily basistrumps worries on the planet (5%)<br />10. Postmodern Idealists:<br />Green lifestyles are part of a new way of being (3%)<br />
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  19. 19. SMALL TALKS <br />
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  27. 27. SMALL TALKS <br />
  28. 28. image source: Apple<br />