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EcoCircuitos Panama Presentation


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EcoCircuitos Panama is a tour operator and Destination Management Company that specializes in sustainable tourism and personal travel planning in the Republic of Panama since 1999. Our team is comprised of multi-lingual travel experts and enthusiasts that ensure our clients are provided with high quality services. We offer custom-made travel experiences that include soft adventure activities, wildlife and cultural encounters, honeymoon getaways, family holidays, educational tours, community projects that foster sustainable development and more. Our services are specialized for small groups, individuals, families and couples. Our vision as a sustainable tour operator is to combine fun outdoor activities, cultural exchange, educational tours and nature preservation to make a memorable vacation for our clients. The tour companies, lodges and guides working with EcoCircuitos share this vision and strive to make our clients experience in Panama positive and enjoyable.

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EcoCircuitos Panama Presentation

  1. 1. E C O C I R C U I T O S PA N A M A E N H A N C I N G T H E T R A V E L E X P E R I E N C E W I T H L O C A L TA L E N T S
  2. 2. E C O C I R C U I T O S PA N A M A G E T I N T I M A T E W I T H N A T U R E
  3. 3. E C O C I R C U I T O S PA N A M A T O U R I S M C O N S E R VA T I O N A N D E D U C A T I O N
  4. 4. W H AT I S E C O C I R C U I T O S ? EcoCircuitos Panama (ECP) is a tour operator and DMC founded in 1999 that specializes in personal travel planning for groups, individuals, families and couples throughout the Republic of Panama. Offering custom-made travel packages that include soft adventure tours, natural history, cultural and educational programs with a great team of naturalist guides in stunning boutique lodes, resorts, communities and locations. We offer extension programs to other Latin countries through our network of LATP. (check Official tour operator recognize y
  5. 5. Since 1999, EcoCircuitos Panama has been a tour operator and DMC committed to the development of sustainable tourism by providing diverse options for responsible travel throughout the Republic of Panama. Contributing to the protection of one of our key assets— biodiversity—is a critical responsibility of all business sectors, and indeed of EcoCircuitos Panama. Our three key components are TCE: Tourism, Conservation and Education.
  6. 6. M I S S I O N A N D V I S I O N • To offer high level of service, providing authentic experiences, tailor made, high quality travel plans, while also promoting the conservation and development in Panama. • To be a leading company in Panama to be responsible, innovative and committed to a high level of efficiency and reliability through sustainable practices.
  7. 7. O U R C O M M I T M E N T • EC supports several projects in small communities that help foster economic development through tourism. • EC actively participates with local organizations and communities to promote good practices in tourism. We strongly believe in the concept that travelers are also conservationist and can help contribute to the benefits of the local communities and environment. • Partner with Avifauna, Marviva, Casa Esperanza and Ancon.
  8. 8. M E M B E R S H I P S • Latin America Travel Partners – • Sustainable Travel International - http:// • Latin America Travel Association, UK – • American Birding Associaction – • The International Ecotourism Society – • International Gay & Lesbian Travel Association –
  9. 9. W H O L E A D E C O C I R C U I T O S ? The founder of ECP is Annie Young J. who has been working in the tourism industry in Panama for 16 years and has the experience in management and communications. She has a Certificate of Stanford School of Business from California in Business Strategies for Environmental Sustainability; a course from Harvard in Environmental Management of International Tourism Development and different courses on Tourism and development. She brings to the company both educational insight and “real life” experience. ECP has many strengths. It is a young team led with innovative enthusiasm and it is becoming one of the most successful companies in Panama that promotes sustainable tourism and adventure travel. ECP has a history of highly satisfied repeated customers and a quality service that is vital in the industry. We are the only tour operator that is member of and that sign the code of White glove service from Big Five Tours.
  10. 10. E C O C I R C U I T O S T E A M A H A P P Y C O M PA N Y
  11. 11. O U R G O A L A S A T O Our business strategy revolve around the need to provide the most progressive, real and extraordinary travel experiences to our clients, from the immersion into local cultures to unparalleled personal access and privileges beyond the ordinary. We offer to all of our clients a first-class service across a range of destinations in Panama, which focus on delivering unique and culturally authentic experiences with a great team of professionals in sales, operations and guiding. Led with innovative enthusiasm it possess exciting potential as one of the most successful companies in Panama that promotes sustainable tourism and adventure travel.
  12. 12. O B J E C T I V E S O F T H E O F F I C E • Establish a brand: Eco Office that will provide Unique Travel Experiences in Panama, Central America. • Position as the top company on the Experiential travel in Central America. • Develop a community of satisfied customers that will repeat another year by staying in Panama and traveling with ECO. • Achieve an annual grow of 10% in sales. • Committed to support positively the growth and development of the communities partners of ECO. • Give back to our community on all sales from the office.
  13. 13. S U S TA I N A B I L I T Y + E X P E R I E N C E = L U X U RY • Office in Europe • 24/7 service • Knowledge team about Panama and tours • Technology for quotation and reservations online • Promotion of services and creation of packages for wholesalers • Participation in international trade shows and roadshows
  14. 14. K E Y T O S U C C E S S • Identification of several niche markets (experiential, high –end, adventure traveler, nature lover, birders, gay market) and implementation of strategies. • Successfully position as the experiential travel specialists for luxury wholesalers and clients. • Promoting DMC and incentives to a high-end market clientele: check site. • Communicate the differentiation and quality of our offering through personal interaction, media and target marketing. • Our personal selling marketing strategies will rotate around keeping in touch with wholesalers (road shows, visits, trade shows, webinars) and travel agencies for major customers, and advertising for more individual customers.
  15. 15. O U R P E R S O N A L S E L L I N G M A R K E T I N G S T R A T E G I E S W I L L R O TA T E A R O U N D K E E P I N G I N T O U C H W I T H W H O L E S A L E R S A N D T R A V E L A G E N C I E S F O R M A J O R C U S T O M E R S , A N D A D V E R T I S I N G F O R M O R E I N D I V I D U A L C U S T O M E R S T H R O U G H T H E I N T E R N E T. H E N C E O U R K E Y S U C C E S S FA C T O R S W I L L I N C L U D E T H E F O L L O W I N G : 1. Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip. 2. Timely response to customers' requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including wholesalers, hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations. 3. Marketing know-how: with more competitors in Panama, there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising online shall be undertaken on a regular basis.
  16. 16. M A R K E T I N G S T R AT E G Y • Special promotion on the EcoCircuitos website and partners as preferred hotel for Luxury market in PTY. • Inclusion in e-blast and webinars for travel agencies in USA and Canada and Europe and South America. (this is every trimester). • Inclusion on Press releases for different international media. • Inclusion on the Catalog of our luxury wholesalers • Training to international travel agencies on the Destination with webinars. • Participating with ECO in Travel Shows and roadshows in 2014 • Join seminars with Big Five Tours, Latour, Goway, Audley and other special wholesalers.
  17. 17. M A R K E T I N G S T R AT E G Y • Fam Trips for Media and Wholesalers. • Roadshow in Europe and participation on IGLTA Conference in Madrid. Panama as an emerging destination. ECO will feature on presentation. • Inclusion of Google ads, Facebook, pinterest, etc. and all social media management by our marketing team. We paid monthly of $800.00 for online marketing.
  18. 18. S O M E O F O U R S P E C I A L T O U R S F O R C U S T O M E R S O N LY ! ! ARTISTIC PANAMA DESTINATION: Casco Antiguo, Former Canal Zone and Modern Panama City INCLUDES: transportation, water and art guide DESCRIPTION: Join us on a tour VIP special tour. Find out why Panama is gaining popularity for street art. Explore different parts of the city with our expert guides and photograph giant murals that aren’t in the tourist guidebooks. Discover for yourself designs by our artists and the amazing stories behind their artworks. We will visit some art galleries and the MAC if there is a special exhibition. If there are Panamanians artists you would like to visit personally, we can connect you and help you purchase the works of art that speak to you!
  19. 19. T O U R S O F F E R E D B Y E C O C I R C U I T O S ARCHITECTURAL PANAMA DESTINATION: Casco Antiguo INCLUDES: water and guide DESCRIPTION: Join us in an walking adventure throughout the marvelous diversity of architectural designs of this World Heritage Site by UNESCO and discover its historical background. You will join a local panamanian architect that will explain the different styles of Casco Viejo and at the end will sip a cup of coffee from a local shop in the Old quarters.
  20. 20. T O U R S A N D A D V E N T U R E S BIKING THROUGH A WORLD HERITAGE SITE BY UNESCO DESTINATION: Cinta Costera and Casco Antiguo INCLUDES: Transportation, water, Bikes, Gear and guide DESCRIPTION: Join us in the ultimate way of traveling through a historical city without causing pollution. Give yourself the opportunity of admiring the diversity of cultural and architectural designs with our expert guides who will take you back in time with their explanations of the historical background of the place in order to understand it. Our tour will start from Cinta Costera located in the modern city till the second old city built by Spaniards during the colonial times.
  21. 21. S P E C I A L D E S I G N T O U R S KAYAKING THE PANAMA CANAL DESTINATION: Gatun Lake INCLUDES: water, snacks and guide DESCRIPTION: Impressive and thrilling, the Panama Canal entrance is the door to one of the most highly traveled waterways in the world. Paddling along side the Canal, the adventure provides an atypical perspective of Panamás natural and cultural heritage.
  22. 22. FA C T S A N D F I G U R E S O F E C 0" 20" 40" 60" 80" 100" 120" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2012" 2013" 2014" Clientes( Clientes"
  23. 23. – M A H AT M A G A N D H I “Happiness is when what you think, what you say, and what you do are in harmony.”