<ul><li>one innovative idea  </li></ul><ul><li>a pinch of timing: the element of surprise </li></ul><ul><li>demand for you...
 
<ul><li>must have shared vision, goals and aspirations </li></ul><ul><li>NGOs must have a business mind with a profit solu...
a match made in heaven <ul><li>Requires funding from for profit </li></ul><ul><li>Gives trainings on best practices based ...
<ul><li>An effective partnership requires time and investment – seek efficiency  </li></ul><ul><li>Only take on as many al...
<ul><li>Nature Air sought a solution to compensate for carbon emissions with the following goals in mind: </li></ul><ul><u...
<ul><li>Nature Air applied experience in marketing and international sustainable rhetoric to tweak FONAFIFO’s mission stat...
Costa Rica’s  Osa Peninsula “ the most biologically intense place on Earth”
N Corcovado Nat’l  Park Boundary Golfo Dulce Forest Reserve Boundary Farms Farms receiving payment for  environmental serv...
all great relationships are built on trust <ul><li>An effective partnership must be profitable for all parties </li></ul><...
conclusion: <ul><li>It’s time to pave the way for more companies to add sustainability to their mission statement. </li></...
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ESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa Rica

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Ecotourism and Sustainable Tourism Conference (http://www.ecotourismconference.org) presentation by Alex Khajavi, Nature Air, Costa Rica. *The presenter was unable to join the conference due to unforeseen schedule conflict, however the conference organizer is pleased to share this presentation as part of the ESTC program, as it's relevant to many of the ESTC attendees' areas of interest. This presentation was scheduled for the breakout session "3.2 Partners in Advocacy: Tourism Businesses and Environmental Organizations"

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ESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa Rica

  1. 2. <ul><li>one innovative idea </li></ul><ul><li>a pinch of timing: the element of surprise </li></ul><ul><li>demand for your product or service </li></ul><ul><li>an emotional or logical appeal to your clients </li></ul>Essential elements for sustainable success
  2. 4. <ul><li>must have shared vision, goals and aspirations </li></ul><ul><li>NGOs must have a business mind with a profit solution to make for a sustainable relationship </li></ul><ul><li>where time and money must be invested – clients must be willing to pay extra for the relationship </li></ul><ul><li>NGOs bring vast base of knowledge: investment in scientists, university level research </li></ul><ul><li>both parties must agree on guidelines for efficiency </li></ul>play the field, don’t settle
  3. 5. a match made in heaven <ul><li>Requires funding from for profit </li></ul><ul><li>Gives trainings on best practices based on expensive research </li></ul><ul><li>Creates incentives for businesses to participate (publicity, training, etc.) </li></ul><ul><li>Strategic outreach to companies with common vision and client base </li></ul><ul><li>Generates higher margins based on added value </li></ul><ul><li>Uses NGO resources to improve practices and sustainability/efficiency </li></ul><ul><li>Gains recognition for its dedication to cause </li></ul><ul><li>The cause should solve a problem that affects company operations (education for employees, environmental protection, etc.) </li></ul>Non Profit For Profit
  4. 6. <ul><li>An effective partnership requires time and investment – seek efficiency </li></ul><ul><li>Only take on as many alliances as you can handle, or the ROI of each will be diminished </li></ul><ul><li>The best results ares achieved when a partnership is based on the true values and vision of your company,. </li></ul>polygamy – not for the faint of heart
  5. 7. <ul><li>Nature Air sought a solution to compensate for carbon emissions with the following goals in mind: </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Local presence </li></ul></ul><ul><ul><li>Social community benefits </li></ul></ul><ul><ul><li>Protection of biodiversity and biological corridors </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><li>FONAFIFO offered the following solutions: </li></ul><ul><ul><li>Funds local farmers to prevent deforestation of private land </li></ul></ul><ul><ul><li>Protects biodiversity & tourism destinations </li></ul></ul><ul><ul><li>Restores watersheds and soils </li></ul></ul><ul><ul><li>Creates sustainable livelihoods </li></ul></ul>Nature Air & Fonafifo: the courting period
  6. 8. <ul><li>Nature Air applied experience in marketing and international sustainable rhetoric to tweak FONAFIFO’s mission statement and processes </li></ul><ul><li>between 1995 and 2008 FONAFIFO saw exponential growth incorporating more than 500,000 hectares of forest into its program, which directly supported more than 11,000 beneficiaries in Costa Rica. </li></ul>growing together
  7. 9. Costa Rica’s Osa Peninsula “ the most biologically intense place on Earth”
  8. 10. N Corcovado Nat’l Park Boundary Golfo Dulce Forest Reserve Boundary Farms Farms receiving payment for environmental services Forest 2700 hectares with PES just in this region Drake Bay
  9. 11. all great relationships are built on trust <ul><li>An effective partnership must be profitable for all parties </li></ul><ul><li>The key is appealing to the same clientele </li></ul><ul><li>Companies are clients too – we must make the conscience decision to support each other in our endeavors </li></ul>
  10. 12. conclusion: <ul><li>It’s time to pave the way for more companies to add sustainability to their mission statement. </li></ul><ul><li>We must do so with our actions, not just our words. </li></ul>

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