ESTC 2011   Ecotourism and Sustainable Tourism Conference            September 19 - 21, 2011 - Hilton Head Island, South C...
WELCOME TO                                + IdeasTHE ESTC 2011                             + Opportunities www.ecotourismc...
ESTC AND YOU                                   Ecotourism and Sustainable                                   Tourism Confer...
SPONSORSHost Destination Sponsor   Expedition Sponsors                                                     visitcalifornia...
PARTNERS & SPECIAL THANKSTIES offers our sincere appreciation and thanks to all who have contributed to the Ecotourism and...
MONDAY                                                                  TUESDAYRegistration/Information Desk: 07:30 - 18:3...
WEDNESDAY                                                               FLOOR PLANSRegistration/Information Desk: 07:30 - ...
PRE-CONFERENCE WORKSHOPS                                                              Monday, 8:00 - 12:00                ...
Monday, 13:00-14:30                    OPENING PLENARYWelcome Addresses by South Carolina Leaders                         ...
FEATURED SPEAKERS            Stanley Selengut - Founder & Owner, Maho Bay Camps and            Estate Concordia Preserve  ...
Tuesday, 9:30-11:30                 FIELD SESSIONSThe ESTC 2011 field sessions offer hands-on opportunities to learn about...
Monday, 15:00 - 17:00                         1.1 Mainstream Goes Green: Many Shades of GreenTRACK 1                  What...
Tuesday, 13:00 - 15:00                                                                             NOTES1.2 Cruise Tourism...
Wednesday, 10:30 - 12:30                         1.3 Theory to Practice: Bridging the Gap between Research & IndustryTRACK...
Wednesday, 13:30 - 15:30                                                                             NOTES1.4 Stretching Y...
SPECIAL INTEREST SESSIONS                                                                  Wednesday, 15:30-17:30Get a Ste...
Throughout Conference Days                 EXHIBITION                                                                 The ...
NETWORKING & SOCIAL FUNCTIONSLifetime Achievement Award Reception                                         Networking Loung...
Welcome to Hilton Head Islandand the South Carolina Lowcountry                                    Honey Horn              ...
POST-CONFERENCE TOURSSea Turtle Evening with Coastal Discovery Museum                          Location: The Westin Hilton...
Big Sur   Cannery Row          Few destinations offer so many sustainable options and          green resources both inside...
Global Network                                                                     BECOME A TIES MEMBER                   ...
Ecotourism and SustainableTourism Conference 2012                                                                   ESTC  ...
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Ecotourism and Suatainable Tourism Conference 2011 Program - Web Version


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Ecotourism and Suatainable Tourism Conference 2011 Program - Web Version

  1. 1. ESTC 2011 Ecotourism and Sustainable Tourism Conference September 19 - 21, 2011 - Hilton Head Island, South Carolina, USA
  2. 2. WELCOME TO + IdeasTHE ESTC 2011 + Opportunities + Solutions Join the Conversation Share your thoughts and post ideas, updates and photos from the ESTC on Twitter (@ESTC_ Tourism), Facebook (ESTC.Tourism), Linke- dIn (ESTC Group), and Flickr (Groups/ESTC), and connect with fellow attendees and thou- sands of followers from around the world! Throughout the conference days, you will find live Twitter feed - hashtag #ESTC2011 - on gen- eral session screens, in breakout session rooms, at registration and of course, on your mobile de- vice. Be sure to use these social platforms to en- hance your networking experience at the ESTC! ESTC_Tourism ESTC.Tourism ESTC Group Groups/ESTCPage 2
  3. 3. ESTC AND YOU Ecotourism and Sustainable Tourism Conference 2011 Ask QUESTIONS The next three days will be filled with knowledge-sharing opportuni- ties. During each session, there will be time for discussion and Q&A, and we encourage you to ask questions about what’s important to you. > Educational Tracks - pages 10-13 Make CONNECTIONS Whether this is your first or 20th time visiting Hilton Head Island, you will undoubtedly discover something new about this unique destination. Learn from local experts and take time to explore the island on your free time! > Opening Plenary - page 9, Field Sessions - page 16 Reduce FOOTPRINTS Be part of the efforts to reduce the negative impact of the conference on the environment. Meet the ESTC 2011 Green Conference Sponsor, Earth Givers, at the Exhibit Hall and learn about offsetting your travel. > Exhibition - page 15 Share IDEAS This year, we’re offering four special-interest sessions focusing on brain- storming and collaborating on topics such as career development, volun- tourism, and sustainability in the Lowcountry. Join and share your input! > Special Interest Sessions - page 17 Be SOCIAL Social networking is not just about Twitter and Facebook! At the ESTC, enjoy a variety of networking and social functions that will help you connect with your industry friends and colleagues, and meet new people face-to-face. > Networking & Social Functions - page 18 Build RELATIONSHIPS To maximize the ESTC experience, we hope you’ll build lasting relationships and continue interacting with each other throughout the year. And come back next year for another great conference filled with learning and sharing! > ESTC 2012 - page 23Save the date! Ecotourism and Sustainable Tourism Conference 2012 (ESTC 2012) September 17-19, 2012 : Monterey, California, USA Page 3
  4. 4. SPONSORSHost Destination Sponsor Expedition Sponsors visitcalifornia.comAdventure Sponsors Green Conference SponsorVoyage SponsorsJourney SponsorsPage 4
  5. 5. PARTNERS & SPECIAL THANKSTIES offers our sincere appreciation and thanks to all who have contributed to the Ecotourism and Sustainable Tourism Conference2011. In particular we would like to acknowledge the generous support we have received from the team at the Hilton Head Island-Bluffton Chamber of Commerce & Visitor Convention Bureau, and the members of ESTC Local Committee in Hilton Head Island.ESTC 2011 Media & Communications Partners: TIES & ESTC 2011 Planning Team:Audubon International Ayako Ezaki, Director of Communications, TIES | Ashley Moriarty,CANAECO Program Coordinator, TIES | Ferdinand Weps, Director of MembershipClean the World and Operations, TIESCongresso Nacional De Ecoturismo With the support of the Conference Planning Partnership Team at theGeorge Washington University Recreation, Parks, & Tourism Administration Department, CaliforniaGlobal Sustainable Tourism Council (GSTC) Polytechnic State University, San Luis Obispo: Kendi Root, Faculty Chair |Green Living Project Brenda Flood, Graduate Student | Melissa Crist, RPTA Student |South Carolina Nature Based Tourism Association Tatum Barnes, RPTA Student | Jackie Lauver, RPTA StudentSouth Carolina Hospitality AssociationSoutheast Tourism Society TIES Board of Directors & Advisory Board Members:Snap Click MediaSustainable Travel International Dr. Kelly Bricker, Associate Professor, Department of Parks, RecreationRainforest Alliance and Tourism, University of Utah | Jon Bruno, Finance Manager | Richard Edwards, Marketing Director, Gap Adventures | Deirdre Campbell,Widness & Wiggins PR Owner, The Tartan Group | Chris Chesak, Vice President of BusinessWorld Footprints Media Development, Adventure Travel Trade Association | Shadia Garrison, Consultant, Writer, Project Manager | Palitha Gurusinghe, Founder &Silent Auction Sponsors: President, Sri Lanka, Ecotourism Foundation | Glenn Jampol, President, Finca Rosa Blanca Coffee Plantation and Inn | Ariane Janér, Co-Founder,Alaska Wildland Adventures (Alaska, USA) EcoBrasil | Judy Kepher-Gona, CEO, Basecamp Foundation | KarenNorthside Valley (St. Croix, U.S. Virgin Islands) Lewis, Owner, Lapa Rios Ecolodge| Kimberly Lisagor, Journalist, AuthorIntrepid Travel (Melbourne, Australia) | Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associ-Ecoventura Galapagos Network (Galapagos Islands, Ecuador) ates | Hitesh Mehta, President, HM Design | Paul Radchenko, TourismCascada Expediciones (Torres Del Paine National Park, Chile) Development Planner, Government of Alberta | Wolfgang Strasdas,Old 96 District (South Carolina, USA) PhD., Professor, University of Applied Sciences Eberswalde | MasaruEl Remanso Lodge (Osa Peninsula, Costa Rica) Takayama, Executive Director, Japan Ecolodge Association | Albert TeoLapa Rios Ecolodge (Osa Peninsula, Costa Rica) Chin Kion, Managing Director, Borneo Eco Tours | Annie Vanderwyk,Playa Nicuesa Rainforest Lodge (Osa Peninsula, Costa Rica) Indigenous Business, Education & Research Partner, Youth Connections | Mei Zhang, Founder, WildChina*Eco-holiday packages donated by the above companies will beauctioned at the Sustainable Culinary Showcase on Tuesday, Sept.20th (See page 18). ESTC 2011 Volunteers: MaryRose Grech | Mikael Castro | Susan Shaheen | Danielle Adams |ESTC 2011 Advisory Committee: Amanda Gardner | Piero Ponce | Rachel Notson | Anita Ledford | Lindsay Milch | James Toomey | Kerrick Reisbig | Megan TysonDr. Kelly Bricker, ESTC Co-Chair| Richard Edwards, ESTC Co-Chair |Deirdre Campbell, Owner, The Tartan Group | Frances Figart, Writ-er, Editor, Marketing and Communications Expert | Jessica Gardo, Photo Credits:Manager, Marketing & Public Relations, Hilton Head Island Visitor Front and Back Cover - Hitesh Mehta, Kelly Bricker, Hilton Head Island-& Convention Bureau | Bill Hendricks, Ph.D., Professor and Head, Bluffton Chamber of Commerce & Visitor Convention Bureau, TheRecreation, Parks, & Tourism Administration Department, Cal Poly International Ecotourism Society Page 2 - Shawn Linehan, Sarah Henderson| Hunter McIntosh, Chief Operating Officer, The Boat Company Page 3 - Shawn Linehan| Mike Overton, Owner, Outside Hilton Head | Paul Radchenko, Pages 4 & 5 - Hilton Head Island-Bluffton Chamber of Commerce & Visi-Tourism Development Planner Government of Alberta | Jack Reed, tor Convention BureauDirector of Sales, Hilton Head Island Visitor & Convention Bureau | Page 11 - The International Ecotourism SocietyJohn Salazar, Associate Professor of Hospitality Management, Uni- Page 18 - Hilton Head Island-Bluffton Chamber of Commerce & Visitor Convention Bureau, Coastal Discovery Museumversity of South Carolina-Beaufort | Susan Thomas, Vice President, Page 20 - Cory Tressler, Beaufort Kayak Tours, Captain Dick’s River Tours,Visitor & Convention Bureau, Hilton Head Island-Bluffton Chamber Outside Hilton Head, The International Ecotourism Societyof Commerce | David Zunker, Associate Director of Sales and Mar- Page 22 - California Travel & Tourism Commission, Monterey Countyketing, Hilton Head Island Visitor & Convention Bureau Convention & Visitors Bureau Page 5
  6. 6. MONDAY TUESDAYRegistration/Information Desk: 07:30 - 18:30 Registration/Information Desk: 07:30 - 18:30Networking Lounge: 11:00 - 18:30 Networking Lounge: 07:30 - 18:00 Pre-Conference Workshop: Authentic Danner General Session with Guest Presenter Barnwell/08:00 - 12:00 08:00 - 09:15 Ecolodge Planning, Design and Operations East Stanley Selengut Calibogue Pre-Conference Workshop: South Carolina Danner Hilton08:00 - 12:00 09:30 - 11:30 Field Sessions Sea Island Ecotourism and Sustainability West Head Pre-Conference Workshop: Sustainable Elliot/ Savannah08:00 - 12:00 11:30 - 13:00 Networking Break with Exhibitors Tourism - Doing Good as a Market Driver Drayton Foyer Savannah Savannah 12:00 - 13:00 Lunch11:00 - 13:00 Exhibition (Open to Public) Foyer Foyer Session 1.2 Cruise Tourism and Multi- Opening Plenary: Hilton Head Island’s Barnwell/ Danner13:00 - 14:30 13:00 - 15:00 Stakeholder Approaches to Sustainability Sustainability Journey Calibogue East Challenges Savannah Session 2.2 Ecotourism and Biodiversity:14:30 - 15:00 Exhibition / Coffee Break with Exhibitors Danner Foyer 13:00 - 15:00 Wildlife Conservation Efforts, Hunting and West Fishing Questions Session 1.1 Mainstream Goes Green: Danner15:00 - 17:00 Many Shades of Green East Session 3.2 Partners in Advocacy: Tourism Elliot/ 13:00 - 15:00 Businesses and Environmental Organiza- Session 2.1 Marine and Coastal Area Danner Drayton15:00 - 17:00 tions Conservation West Session 4.2 Understanding Key Consumer Jasmin/ Session 3.1 Navigating the World of Travel 13:00 - 15:00 Trends Driving Sustainable Business Elliot/ Hibiscus15:00 - 17:00 Media: Green Travel Trends and Oppor- Practices Drayton tunities Savannah 15:00 - 15:30 Exhibition / Coffee Break with Exhibitors Foyer Sesion 4.1 Ecotourism Destination Man- Jasmin/15:00 - 17:00 agement Tools in the 21st Century Hibiscus Get a Step Ahead: Student-Professional Danner 15:30 - 17:30 Networking Session East Savannah17:00 - 17:30 Networking Break with Exhibitors Foyer Danner 15:30 - 17:30 Voluntourism Stakeholder Meeting West Archer17:30 - 19:30 Lifetime Achievement Award Reception East/West Lowcountry Leadership in Sustainability Elliot/ 15:30 - 17:30 Hilton Roundtable Drayton19:30 Night Out on the Town Head Island Jasmin/ 15:30 - 17:30 TIES Member Meeting Hibiscus Coastal Sustainable Culinary Showcase & Eco- 18:30 - 21:00 Discovery Holiday Auction Museum
  7. 7. WEDNESDAY FLOOR PLANSRegistration/Information Desk: 07:30 - 17:00Networking Lounge: 07:30 - 18:30 General Session with Keynote Speaker Barnwell/08:30 - 09:30 Fabien Cousteau Calibogue Networking Break with Exhibitors Savannah09:30 - 10:30 Q&A with Poster Presenters Foye Session 1.3 Theory to Practice: Bridging Danner10:30 - 12:30 the Gap between Research & Industry East Session 2.3 Financing Sustainability Initia- Danner10:30 - 12:30 tives: Strategies for Tourism Businesses West Session 3.3 Partners in Stewardship: Sup- Elliot/10:30 - 12:30 porting Collaboration among Planners, Drayton Managers and Operators Session 4.3 Sustaining Culture and His- Jasmin/10:30 - 12:30 tory: Tourism and Heritage Preservation Hibiscus Savannah12:30 - 13:30 Lunch Foyer Session 1.4 Stretching Your Marketing Danner13:30 - 15:30 Budget: Green Marketing & PR for East Tourism Session 2.4 Community Projects as a Danner13:30 - 15:30 Strategic Approach to Ecotourism Busi- West ness Development Session 3.4 Win-Win Partnerships: Elliot/13:30 - 15:30 Connect Locally, Grow Globally Drayton Session 4.4 Mainstreaming Sustainability: Jasmin/13:30 - 15:30 Ecotourism and Sustainable Tourism Hibiscus Certification Archer15:30 - 17:00 Farewell Drinks & Reception East/WestPOST-CONFERENCE TOURSThursday, Sept. 22nd and Friday, Sept. 23rd(See page 20) Page 7
  8. 8. PRE-CONFERENCE WORKSHOPS Monday, 8:00 - 12:00 Authentic Ecolodge Planning, Design and Operations Learn how to plan, design and operate an ecolodge, with emphasis on creating a sense of place for the visitor and interpreting the environment and the culture. Facilitator: Hitesh Mehta, President, HM Design Presenters: Lars Lindkvist, Executive Chairman, Basecamp Foundation; Judy Kepher-Gona, CEO/ Programs Director, Basecamp Foundation; Karen Lewis, Owner, Lapa Rios Ecolodge; Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates Room: Danner East South Carolina Sea Island Ecotourism and Sustainability Offered as part of TIES-USCB Professional Certificate Program, this interactive workshop includes presentations and discussions on key sustainability and tourism trends, sustain- able tourism development, local ecosystems, ecotourism opportunities for local destina- tion, and interpretation skills. Facilitators & Presenters: Dr. John Salazar; Dr. Joe Staton; Dr. Robert Landrum; Dr. Eric Montie, University of South Carolina Beaufort (USCB) Room: Danner West Sustainable Tourism - Doing Good as a Market Driver This invitation-only complimentary workshop features expert presentations and inter- active discussions on branding, product development and marketing campaigns, and small-group exercises to help destinations develop targeted action plans to improve their marketing edge. Facilitators & Presenters: Richard Edwards, Marketing Director, Gap Adventures, Deirdre Campbell, President & Chief Development Officer, The Tartan Group Room: Elliot/DraytonRegional Workshops by The International Ecotourism Society (TIES)Conservation, Communities and Sustainable TravelTIES workshops, organized in collaboration with our members and partners, help enhance knowledge and strengthencapacity-building opportunities.√ Increase training and professional development opportunities for your employees and community members.√ Strengthen knowledge of the principles of ecotourism and the benefits of sustainable tourism development.√ Learn from best practice examples of sustainable tourism business development and destination management.√ Gain practical knowledge and tools for stakeholder participation and long-term sustainable tourism strategies.We are accepting partnership proposals by destination organizations to host TIES workshops, focusingon key ecotourism and sustainability issues, and customized to each destination’s needs and priorities.If you are interested in this opportunity, please contact us at: to discussmore details.Page 8
  9. 9. Monday, 13:00-14:30 OPENING PLENARYWelcome Addresses by South Carolina Leaders Governor Duane Parrish Mayor Drew Nikki Haley Director, South Laughlin South Carolina Carolina Depart- Town of Hilton ment of Parks, Head Island, South Recreation & Carolina Tourism (SCPRT)Hilton Head Islands Sustainability Journey Todd Ballantine Dr. Emory Shaw Susan Thomas Director of Science, Campbell Vice President of Education and Sus- Founder, Gullah the Hilton Head tainability, Ballan- Heritage Consulting Island Visitor tine Environmental Services & Convention Resources, Inc. BureauTodd Ballantine is an environmental scientist Dr. Emory S. Campbell is a native of Hilton Susan Thomas oversees a $3 million sales andand planner, interpretive specialist, writer, Head Island, S.C., and has been immersed marketing budget for the promotion of theartist and musician. In 1980 he created the in Gullah traditions and customs all his Hilton Head Island region as a global travelfirst of six reclaimed water watershed resto- life. Dedicated to preserving this unique destination. The Chamber is the Destina-ration projects in the U.S. He has designed heritage, Dr. Campbell is one of the nations tion Marketing Organization for Hilton Headinterpretive facilities and experiences for foremost experts on Gullah culture. He is Island, Bluffton, and Daufuskie Island. SheAmerican public and private lands ranging the author of the book "Gullah Cultural supervises a sales and marketing team andfrom National Wildlife Refuges to private Legacies", which provides valuable insights a staff of four Welcome Center informationpreserves. into past traditions and present day prac- specialists. tices that are truly Gullah.A popular educator and speaker, he pres- The Chamber’s Visitor & Convention Bureauents programs and classes on sustainability, Dr. Campbell also contributes extensively to was awarded accreditation through the Des-natural history, wildlife, and innovative newspapers, journals, scholarly publications, tination Marketing Association Internationalconservation solutions. He has facilitated documentaries, and television news shows. in 2009, one of less than 100 CVBs in themany public meetings on subjects ranging He has served as the Executive Director of world to achieve this standard. The VCB hasfrom comprehensive plans to park planning the Penn Center on St. Helena Island, S.C. also been named the Southeast CVB of theand urban wildlife management. He writes for more than 20 years. The Penn Center, a Year from the Southeastern Tourism Society,and illustrates interpretive exhibits, trail national historic landmark, was one of the received the Pinnacle Award for service byguides, and books. His best known book is first schools for former slaves in the South. CVB’s to meeting planners thirteen times, as"Tideland Treasure", a long-time best seller The Center now serves as one of the main well as numerous Adrian marketing awardsfor University of South Carolina Press. repositories of information on the Gullah from the Hotel Sales & Marketing Association Culture. International. Page 9
  10. 10. FEATURED SPEAKERS Stanley Selengut - Founder & Owner, Maho Bay Camps and Estate Concordia Preserve Guest Presenter - Tuesday September 20th, General Session, 08:00 - 09:30 Stanley Selengut is a civil engineer and developer (recognized by many in the tourism in- dustry as “the father of sustainable resort development”), sustainable design consultant, and innovative tourism business leader. In 1976, he created Maho Bay Camps on St. John, U.S. Virgin Islands, as an economically viable resort facility compatible with National Park mandates. Decades ago, when ecotourism wasn’t yet a recognized word or concept, Maho Bay - built by locals on hand-dug footings in order to minimize impact to the land - was pioneering low-impact, responsible and authentic ecotourism experience featuring key elements of “sense of place” of the Caribbean island. Estate Concordia Preserve, 51-acre sister eco-resort to Maho Bay Camps, explores utility self-sufficient cottages, super insulated villas, solar power, cisterns to collect rainwater, and other green building processes, implementing lessons learned with Maho Bay. Maho Bay and Estate Concordia continue to be textbook case studies for eco-construction and sustainability. Stanley has put environmental education as one of his top priorities, speaking for hun- dreds of schools and conferences worldwide and using his properties for educational workshops. He has served as a Founding Board Member of the International Ecotourism Society; on the National Council of The National Parks and Conservation Association; and as Chairman of the Committee on Sustainability and Environmental Leadership for the National Park System Advisory Board. Fabien Cousteau - Ocean Explorer and Environmental Activist Keynote Speaker - Wednesday September 21st, General Session, 08:30 - 09:30 Growing up on the salt-stained decks of his famous grandfather’s ships, Calypso and Alcyone, Fabien Cousteau was destined to follow in the family footsteps of exploring and tirelessly working to protect our planet’s immense and endangered marine habitats. Div- ing since age four, Cousteau was irrevocably imprinted with an unwavering appreciation for the wonder, beauty, and importance of our aquatic ecosystems to sustaining life on this big blue planet of ours. From his vast experience in the field, coupled with a degree in environmental econom- ics from Boston University, he has refined a public policy platform grounded by his strong belief that environmental discipline can be the basis for innovative solutions that strike a balance between regional and global environmental problems and the realities of market economies. His most recent, and perhaps most ambitious, endeavor is creating a new non-profit foundation committed to educating the public on the alarming need to restore our marine habitats, through the action of “re-planting” aquatic species of plants and animals in environmentally stressed areas. The Plant-a-Fish Initiative will spearhead public education programs as well as guiding large environmentally sensitive corporations with a genuine commitment to making the world a healthier place for mankind. An active writer, he is currently working on a children’s book trilogy.Page 10
  11. 11. Tuesday, 9:30-11:30 FIELD SESSIONSThe ESTC 2011 field sessions offer hands-on opportunities to learn about local sustainability initiatives. Alltours leave from the Advantage Foyer (9:15-9:30am). Please bring water, hats, sunglasses, sunscreen, bug re-pellent, comfortable walking shoes and field clothes suitable for heat and high humidity.#1: Beach Renourishment & Marine Environment #4: HHI Development & Land ManagementLearn about the renourishment project taking place on Hilton Head Join this walking tour of Islanders Park, which was built using manyIsland and the methods in place to mitigate impact on marine turtles, low impact development techniques, and learn about the park design,shorebirds, and other wildlife species. You will also get an insight into including the reduction of impervious surfaces, the retention of treesmarine turtle species nesting on Hilton Head Island, the biology and and wetlands on site and the use of natural site features as “green infra-behavior of Loggerhead Sea Turtles (Caretta caretta) from local marine structure,” and hear about tools used by the Town of Hilton Head Islandeducation program specialists. to lessen the footprint of development.Amy Tressler, Curator of Education, Coastal Discovery Museum Charles Cousins, Director of Community Development, Town of HiltonScott Liggett, Director of Public Projects and Facilities/Chief Engineer, Head IslandTown of Hilton Head Island Sally Krebs, Natural Resources Administrator, Town of Hilton Head Island#2: SC Sea Islands Interpretative Boat Tour #6: Cultural Heritage of Hilton Head IslandJoin this hands-on interpretative boat tour through the local estuarine Gullah is the West African based system of traditions, customs, beliefs,region, offered in partnership with the University of South Carolina art forms and family life that have survived centuries of slavery. ModernBeaufort (USCB). Learn about the local ecosystems and relate geo- resort development began influencing the culture in the 1950s. The tourgraphical and historical aspects of the region, as well as the fragility route takes a scenic weave through ten family-based villages that haveof the Sea Island geography and sustainable practices to preserve this sustained themselves for more than a century, but are tempered byunique resource that is the Sea Islands of the Lowcountry. current resort developmental pressures. Tour highlights include: Old De- barkation Point (used before the island’s connection to the mainland);Dr. John Salazar, Associate Professor, USCB Plantation Tabby Ruins; Historic Marker of First Freedom Village.Dr. Joe Staton, Associate Professor, USCBDr. Robert Landrum, Associate Professor, USCB Dr. Emory Shaw Campbell, Founder, Gullah Heritage Consulting ServicesDr. Eric Montie, Assistant Professor, USCB#3: Sustainable Golf Courses #7: Sea Pines Forest ReserveVisit Sea Pines Resort’s Ocean Couse and Heron Point Golf Course, and The Sea Pines Forest Preserve is a 605-acre permanent open spacelearn about what it takes to become certified golf courses by the Audu- in the Sea Pines Community, founded in 1956. This walking tour willbon Cooperative Sanctuary Program (ACSP). The session highlights key explore the diverse maritime forest ecosystem, aquatic habitats, andenvironmental management practices such as: planning; wildlife and exceptionally rare Archaic Indian Shell Ring, dating back to the time ofhabitat management; chemical use reduction and safety; water conser- the Great Pyramids. Learn about the sustainable three-part uses in thevation; water quality management; and outreach and education. preserve, and the first-ever EPA-approved water technology that perma- nently saved the lifeblood of the preserve.Jim Cregan, Superintendent, Sea Pines Resort Golf CoursesJoellen Lampman, Cooperative Sanctuary Programs Director, Audubon Todd Ballantine, Director of Science, Education and Sustainability,International Ballantine Environmental Resources, Inc.
  12. 12. Monday, 15:00 - 17:00 1.1 Mainstream Goes Green: Many Shades of GreenTRACK 1 What does it mean for mass tourism to go green? What should be appropriate and realistic goals? Frances Figart, Writer, Editor, Jerusha Greenwood, Assistant Marketing and Communications Professor, California PolytechnicBUSINESS Expert State UniversitySUSTAINABILITY David Randle, ManagingPRACTICES Director, Waves of Change Hien Tran, Responsible Tourism Manager, STA TravelRoom: Danner East Tammy Brister, Environmental Richard Edwards, Advisory Board Initiatives Manager, Walt Disney Member, The International Parks and Resorts U.S. Ecotourism Society 2.1 Marine and Coastal Area Conservation How do ecotourism and sustainable tourism contribute to conservation in coastal regions andTRACK 2 help protect marine ecosystems? Chris Chesak, VP of Business Mark Spalding, President, The Development, ATTA Ocean FoundationCONSERVATION &COMMUNITIES Dana Beach, Kelly Bricker, Director, Rivers Fiji Founder, South Carolina Coastal Conservation LeagueRoom: Danner West Hunter McIntosh, Vice President & COO, The Boat Company 3.1 Navigating the World of Travel Media: Green Travel Trends andTRACK 3 Opportunities for Businesses and Destinations Meet today’s green travel media leaders, and learn about current trends that are important to the media, and why. Anne Kazel-Wilcox, Travel Writer; President, Gold Coast Communica-PARTNERSHIPS IN PRESS, tionsPOLICY AND POLITICS Nancy Harrison, Founder & Trish Riley, Environmental Jour- Managing Partner, Adventure Media, L.L.C. nalist; Founder, Go Green NationRoom: Elliot/Drayton Norie Quintos, Executive Editor, National Geographic Traveler Eileen Ogintz, Taking the Kids™ Author and Family Travel Expert 4.1 Ecotourism Destination Management Tools in the 21st CenturyTRACK 4 Learn about effective ecotourism destination management tools for destination decision-makers and planners.PLACES & EXPERIENCES Megan Epler Wood, Director, Gale Ozaeta, Marketing Officer, Planeterra Foundation Belize Tourism BoardRoom: Jasmine/Hibiscus Celia Benton, Master’s Candiate, Cornell UniversityPage 12
  13. 13. Tuesday, 13:00 - 15:00 NOTES1.2 Cruise Tourism and Multi-Stakeholder Approaches toSustainability ChallengesSustainability issues in the cruise tourism industry and multi-stakeholder efforts to addresschallenges and opportunities. Robert Chappell, Director of Standards Development, Sustain- Kelly Bricker, Chair, The Interna- able Travel International tional Ecotourism Society (TIES) Hunter McIntosh, Vice President & COO, The Boat Company Jamie Sweeting, Vice President, Environmental Stewardship, Royal Caribbean Cruises Gale Ozaeta, Marketing Officer, Belize Tourism Board2.2 Ecotourism and Biodiversity: Wildlife Conservation Efforts,Hunting and Fishing QuestionsKey challenges and opportunities related to ecotourism and wildlife conservation andquestions on hunting and fishing. Hitesh Mehta, President, HM Design Judy Kepher-Gona, CEO/ Programs Director, Basecamp Agnes Nowaczek, Ecotourism Foundation Consultant & Owner, Ecotours- by-Agnes Serge Rajaobelina, Founder, FANAMBY Karen Lewis, Owner, Lapa Rios Ecolodge3.2 Partners in Advocacy: Tourism Businesses andEnvironmental OrganizationsPartnership strategies for environmental organizations and tourism businesses to achievesustainable community development. Jerusha Greenwood, Assistant Alex Khajavi, CEO, Nature Air Professor, California Polytechnic State University Juan Garcia, Sustainable Man- Jessica Webb, Manager, Sustain- agement Program Officer, WWF able Tourism Communications, - Galapagos Rainforest Alliance4.2 Understanding Key Consumer Trends DrivingSustainable Business PracticesImprove your practices by taking advantage of current consumer demands for environmentallyconscious and socially responsible options. Deirdre Campbell, President and Jeff Welch, CEO, MERCURYcsc Chief Development Officer, The Tartan Group Hugh Hough, President, Green Team Page 13
  14. 14. Wednesday, 10:30 - 12:30 1.3 Theory to Practice: Bridging the Gap between Research & IndustryTRACK 1 Utilize empirical studies to inform many aspects of tourism management and operations, and apply research results for real-world solutions. John Salazar, Associate Profes- Lindsay Usher, Doctoral Student, sor, University of South Carolina Pennsylvania State UniversityBUSINESS BeaufortSUSTAINABILITY Paige Schneider, Associate Svitlana Iarmolenko, DoctoralPRACTICES Professor, Center for Sustainable Student, Pennsylvania State Tourism, East Carolina University UniversityRoom: Danner East Phil Sarnoff, Doctoral Deborah Kerstetter, Professor, Student & Kelly Bricker, Pennsylvania State University Associate Professor, University of Utah 2.3 Financing Sustainability Initiatives: Strategies for Tourism BusinessesTRACK 2 Strategies for tourism organizations to sustainably solidify their funding opportunities and to successful finance sustainability initiatives.CONSERVATION & Kara Mitchell, President, The Bruce Smith, Owner/Operator,COMMUNITIES Ontario Ecotourism Society Seascape Kayak ToursRoom: Danner West Trish Manning, President, Man- Rob Holms, President and ning Consulting Group Inc. Founder, Green Living Project 3.3 Partners in Stewardship: Supporting Collaboration amongTRACK 3 Planners, Managers and Operators Practical issues with implementing sustainable tourism principles in the field through effective partnerships and stakeholder engagement. Krisztian Vas, Master’s Candi- date, Tourism Policy and Plan-PARTNERSHIPS IN PRESS, Richard Edwards, Advisory Board ning, University of WaterlooPOLICY AND POLITICS Member, The International Ecotourism Society Glenn Jampol, President, Cámara Nacional de EcoturismoRoom: Elliot/Drayton Justin Ellis, Senior Planner, Parks, Recreation and Tourism, O2 Design + Planning Kristin Lamoureux, Dir. of Interna- tional Institute of Tourism Studies, The George Washington University 4.3 Sustaining Culture and History: Tourism and Heritage PreservationTRACK 4 How can tourism effectively contribute to heritage preservation and help raise awareness through education and community participation?PLACES & EXPERIENCES Rick MacLeod Farley, Principal Irene Lane, Founder & President, Consultant, MacLeod Farley & Greenloons AssociatesRoom: Jasmine/Hibiscus Sonya Graci, Ted Rogers School Gopinath Parayil, Founder, The of Management, Ryerson Blue Yonder UniversityPage 14
  15. 15. Wednesday, 13:30 - 15:30 NOTES1.4 Stretching Your Marketing Budget: Green Marketing & PR forTourismFind the right marketing opportunities for your business and innovative approaches that maxi-mize your marketing dollar. Deirdre Campbell, President and Andy Crestodina, Principal, Orbit Chief Development Officer, The Media Studios Inc. Tartan Group Vicky Hastings, Managing Terry Rachwalski, President, Director, Maxwell PR Front Porch Perspectives2.4 Community Projects as a Strategic Approach to EcotourismBusiness DevelopmentKeys to successfully managing ecotourism businesses and community-oriented initiatives,effectively managing priorities and sharing benefits. Masaru Takayama, Executive Gopinath Parayil, Founder, The Director, Japan Ecolodge Associa- Blue Yonder tion Andrés Ordón͂ ez, General Man- Albert Teo, Managing Director, ager, Kapawi Ecolodge & Reserve Borneo Eco Tours3.4 Win-Win Partnerships: Connect Locally, Grow GloballyEffective approaches to local and global partnerships that not only help your sustainabilitygoals but also strengthen your brand. Frances Figart, Writer, Editor, Michelle Libby, Sustainability Marketing and Communications Director, Cayuga Sustainable Expert Hospitality Ethan Gelber, Chief Communica- tions Officer, WHL Group4.4 Mainstreaming Sustainability: Ecotourism and SustainableTourism CertificationKey examples of local, national and regional certification programs, and lessons learned fromexperiences implementing certification initiatives. Kelly Bricker, Chair, The Interna- David Kestenbaum, Extension tional Ecotourism Society (TIES) Researcher, University of Ver- mont, Green Coach Certification Jeremy Schultz, University of Glenn Jampol, President, Utah Cámara Nacional de Ecoturismo Page 15
  16. 16. SPECIAL INTEREST SESSIONS Wednesday, 15:30-17:30Get a Step Ahead: Student-Professional Networking SessionThis interactive session features hands-on discussions that connect industry leaders working in the fields of ecotourism and sustainable tourismwith students – aspiring tourism professionals and future leaders of the industry. (Room: Danner East) Kelly Bricker, Chair, The Interna- Frances Figart, Writer, Editor, Jessica Webb, Manager, Sustain- tional Ecotourism Society (TIES) Marketing and Communications able Tourism Communications, Expert Rainforest Alliance Bill Hendricks, Professor, Head Robert Chappell, Director of Stan- Rob Holms, President and of Recreation, Parks & Tourism dards Development, Sustainable Founder, Green Living Project Administration Dept., California Travel International Polytechnic State UniversityVoluntourism Stakeholder MeetingTIES is organizing the Voluntourism Stakeholder Meeting at this year’s ESTC in order to gather feedback from voluntourism providers and industryprofessionals working in related fields. The outcome of this session will be utilized to create the first draft of the International VoluntourismGuidelines. (Room: Danner West) Ayako Ezaki, Director of Com- Kelly Galaski, Program & Opera- Kristin Lamoureux, Director, Int’l munications, The International tions Manager, Latin America Institute of Tourism Studies, The Ecotourism Society (TIES) Projects, Planeterra George Washington University Megan Epler Wood, Director, PlaneterraLowcountry Leadership in SustainabilityOrganized by local green business and sustainability leaders in Hilton Head Island and the South Carolina Lowcountry, this roundtable sessionbrings together local stakeholders to share examples and tools to help inspire progress in sustainability efforts, and to create an ongoing platformfor collaboration and dialogue. (Room: Elliot/Drayton) Teresa Wade, Executive Director, Sara Clow, General Manager, Andrew Craig, Senior Manager Experience Green GrowFood Carolina of Environmental Initiatives, Royal Bank of Canada Denise Grabowski, Principal, William Paddock, Director of Symbioscity Strategy, Sustainable SolutionsTIES Member MeetingAt TIES Member Meeting, we want to hear your opinions and exchange ideas with you about TIES’ strategic directions and objectives for thecoming years. What issues and topics do you want to see TIES projects focus on? What are some of the key priorities that you feel should bebetter reflected on TIES activities and services? (Room: Jasmine/Hibiscus) Ferdinand Weps, Director of Rick MacLeod Farley, Principal Masaru Takayama, Executive Membership & Operations, The Consultant, MacLeod Farley & Director, Japan Ecolodge As- International Ecotourism Society Associates; TIES Advisory Board sociation; TIES Advisory Board (TIES) Member MemberPage 16
  17. 17. Throughout Conference Days EXHIBITION The ESTC Exhibition is open to the public (free) on Monday,IDEAS + OPPORTUNITIES + SOLUTIONS September 19th, 2011 from 11:00 - 13:00.Exhibiting OrganizationsBasecamp FoundationCalifornia Travel & Tourism CommissionCalifornia Polytechnic State UniversityCity of WalterboroEarth GiversEarthscan/CABIFlorida Society for Ethical Ecotourism (SEE)Gap AdventuresHilton Head Island CVBHilton Head Island Chamber of CommerceKiawah Island Golf ResortLittle St. Simons IslandMexican Tourism BoardMonterey County CVBPlaneterraSabah Tourism BoardSustainable Travel InternationalThe Boat CompanyUniversity of South CarolinaUniversity of South Carolina-BeaufortUniversity of UtahExhibit Hall Hours Reserve Your Exhibit Booth for 2012Monday: 11:00 - 13:00 | 14:30 - 15:00 | 17:00 - 18:00 Talk to us during the ESTC or contact us at estc@ecotourism.orgTuesday: 11:30 - 13:00 | 15:00 - 15:30 or +1 (202) 506-5033 x11 to discuss opportunities for the Exhibi-Wednesday: 09:30 -10:30 tion at the ESTC 2012. Throughout Conference Days POSTER PRESENTATIONSQ & A with Poster Presenters on Wednesday, September 21st, 09:30 - 10:30 (Exhibit Hall)Heather Arrowood Lorraine Lobascio“The Lake Oguemoué Ecotourism Project, Gabon” “Sustainability Initiatives at Kiawah Island Golf Resort”Raphael Fiagbomeh Christine Lavaur“Prospects of Nature-Based Tourism in Ghana: A Case Study “The Impact of Light Pollution on the Sea Turtle Population”in the Kakum Conservation Area”Mercedes Hunt Jennifer Thomsen and Lauren Ponder“Addressing Climate Change: Conventional Resorts Tackle the “Expansion of Sustainable Tourism Opportunities in Punta Cana,Need to Go Green” Dominican Republic”Karen Kohler Adam Yarnell“Sustainability of Mountain Areas - The Case of KZN Drakens- “Greening Americas First Resort”berg Mountains” Page 17
  18. 18. NETWORKING & SOCIAL FUNCTIONSLifetime Achievement Award Reception Networking LoungeMonday, September 19th, 17:30-19:30 Sponsored by The Boat CompanyWe invite you to join us at the Lifetime Achievement Award Recep- Maximize your networking experience and partnership-building op-tion and together celebrate this year’s Award Honoree’s significant portunities at the ESTC by utilizing the Networking Lounge, a centralcontributions to the advancement of ecotourism and sustainable meeting space conveniently located in the Exhibition Hall.tourism. The ESTC Networking Lounge is generously sponsored by The BoatTIES Lifetime Achievement Award honors individuals who have Company, a leading educational ecotourism organization offeringmade significant contributions to the global ecotourism community, low-impact eco-cruises through Southeast Alaska. The Networkingand recognizes the distinguished achievements of those who have Lounge is open to all registered attendees throughout the confer-demonstrated a lifetime commitment to promoting ecotourism. ence days.Sustainable Culinary Showcase Tuesday, 18:30 - 21:00, Coastal Discovery Museum*You will depart from The Westin Hilton Head Island Resort & Spa via motor coach supplied by Carolina Transit. Busses departpromptly at 18:00 o’clock and will arrive at the Costal Discovery Museum by 18:20. Entrance is free with full conference registration.To purchase tickets for your guests, please go to the Hilton Head Island Information Desk (Exhibit Hall).Perfect Way to Unwind Participating RestaurantsYour evening starts with a signature cocktail (firefly iced tea) in the Celebrations Catering & Events (Chef: Andy Borgmeier)beautiful space of the Coastal Discovery Museum, the islands popular Old Fort Pub (Chef: Keith Josefiak)and visitor-friendly venue featuring salt marshes, centuries-old live oak One Hot Mamas American Grille (Chef: Orchid Paulmeier)trees, and a collection of some of the oldest buildings on the island. Black Marlin Bayside Grill (Chef: Tom Corey)Out on the terrace, enjoy hors d’oeuvres, drinks, and background music The Jazz Corner (Chef: Mark Gaylord)provided by a harpist - as well as the natural music provided by the birds Chef David’s Roastfish and Cornbread (Chef: David Young)who call this area home. A sweet grass basket weaver and a Carolina Pino Gelato (Owner: Ramona Fantini, Manager: Dominic Leong) TheGold Rice demonstrator will show you some of the local craftsmanship. Skull Creek Boathouse (Chef: Nick Unangst) Cha Bella (Chef: Matt Roher)Fresh on the Menu Beverages Provided By: September Oaks Winery, R.J. Rockers BrewingIn the pavilion, local restaurants will present tapa-style plates to show- Company, Firefly Vodkacase South Carolina-grown products, and local and state-wide organi-zations will share their sustainability initiatives. Entertainment in the *The Sustainable Culinary Showcase features best local sustainablepavilion is provided by The Lavon Stevens Jazz Trio. restaurants, certified by South Carolina’s Fresh on the Menu program.Silent Auction: Eco-Vacation Trips with TIES MembersThe evening event also features a silent auction of eco-holiday packages, generously donated by TIES members:• Alaska Wilderness & Glacier Lodge, 3 days/2 nights for 2 people with Alaska Wildland Adventures (Kenai Fjords National Park, Alaska, USA)• Eco-Friendly Caribbean Villa, 8 days/7 nights for 2 people with Northside Valley (St. Croix, U.S. Virgin Islands)• Carbon Offset Adventure to Machu Picchu, Peru, 9 days/8 nights for 2 people with Intrepid Travel (Melbourne, Australia)• Eco-Adventure Cruise in the Galapagos, 8 days/7 nights for 2 people with Ecoventura (Galapagos Islands, Ecuador)• Patagonia Wildlife Safari, 5 days/4 nights for 2 people with Cascada Expediciones (Torres Del Paine National Park, Chile)• One Week Costa Rica Rainforest and Adventure Ecolodge Package (Costa Rica)• Outdoor Adventure Getaway, 2 days/1 night for 2 people with Old District 96 (McCormick, South Carolina, USA)*All proceeds from this auction will go to support The International Ecotourism Society (TIES).
  19. 19. Welcome to Hilton Head Islandand the South Carolina Lowcountry Honey Horn covery Museum at Coastal DisThe Menu is F resh at our Tuesday Evening Culinary Showcase Join the Hilton Head Island Culinary Showcase featuring our region’s best sustainable culinary experiences! Enjoy beautiful Coastal Discovery Museum at Honey Horn while you sample our authentic Lowcountry cuisine, local musicians and Southern hospitality. Bon Appetit y’all! TUESDAY, SEPTEMBER 20 6:30pm - 9:00pm Coastal Discovery Museum e x p e d i t i on s p on s or at Honey Horn Bus departures from 800.523.3373The Westin Resort at 6:00pm Ecotourism & Sustainable Tourism Conference
  20. 20. POST-CONFERENCE TOURSSea Turtle Evening with Coastal Discovery Museum Location: The Westin Hilton Head Island Resort & SpaAn evening lecture and beach walk to learn about the threatened log- Cost: Adult $20 & Child $15gerhead sea turtle. No guarantee of turtle sightings. Participants will Tour Size: Min. 10 people, max. 2 groups of 10 people eachbe walking to the beach for a portion of this tour. A tour leader will How to Book: Contact Natalie Hefter at orescort the group to the nest site. 843-689-3033 ext. 225.Wednesday, Sept. 21st, 20:00 - 22:00Island Ecology & History with Beaufort Kayak Tour Cost: Adult $55 & Child $45 (Price includes round-trip transportation)A fully narrated kayak tour of Beaufort and Hunting Island, focusing Tour Size: Min. 10 people, max. 14 peopleon cultural and natural interpretation of the salt marsh How to Book: Contact Joan Byrnes at orecology and Barrier Island geology. 843-525-8531 *Mention the ESTC for the discounted rate. Reservations ac- cepted through September 20th.Thursday, Sept. 22nd, 8:30 - 12:00 *Pick-up at 7:15, return at 13:15. Special Instructions: Dress according to the weather; wear shoes that can get wet and bring at least 1 liter of drinking water.Beaufort River Tour with Captain Dick’s River Tours Cost: $25 per person (Price includes round-trip transportation & ice coldRelax on board the Price of Tides boat to enjoy a dolphin watch, view beverages provided during the tour)several species of shore and wading birds, learn about the ecology of Tour Size: Min. 10 people, max. 24 people.the salt marsh, and view homes of planters along the shore. How to Book: Contact Joan Byrnes at or 843- 525-8531.Thursday, Sept. 22nd, 11:30 - 13:00 *Pick-up at 10:30, return at 14:00.Beach Discovery with Coastal Discovery Museum Cost: Adult $30 & Child $25 (Price includes shuttle cost - $18 per person)Venture to the beach through the maritime forest and learn about Tour Size: Min. 4 people, max. 20 peoplethe unique marine organisms living in our coastal zone. You will wade How to Book: Contact Natalie Hefter at orthrough tide pools and examine specimens to learn about common 843-689-3033, ext. 225.beach organisms and their strategies for survival. Special Instructions: Sturdy shoes that can get muddy (flip flops and san- dals are not appropriate). Water, sunscreen, bug spray, and a hat areThursday, Sept. 22nd, 9:00 - 11:00 recommended. The total length of this walk is around one mile across a boardwalk, soft sand, packed sand and pathways.Salt Marsh Tour with Coastal Discovery Museum Cost: Adult $28 & Child $23 (Price includes shuttle cost - $18 per person)As one of the most productive environments on the planet, the Salt Tour Size: Min. 4 people, max. 20 peopleMarsh functions as a filter and a nursery. On this hands-on tour, you How to Book: Contact Natalie Hefter at orwill see live oysters, crabs, and shrimp up-close. Learn how marsh 843-689-3033, ext. 225.plants adapt to the salt water, and why we should protect this impor- Special Instructions: Good walking shoes, water, sunscreen, bug spray andtant ecosystem. a hat are recommended. The total length of this walk is around ¾ of a mileThursday, Sept. 22nd, 10:30 - 12:00 across an oyster shell pathway, boardwalks and grass.Beachcombing Cruise to Remote Vanishing Island Cost: Adult $73 & Child $68 (Price includes shuttle cost - $18 per person) How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.with Outside Hilton Head com)Take a cruise to our special off shore sand bar, Vanishing Island, and Tour Size: Min. 3 peopleexplore a remote sand bar near legendary Daufuskie Island. Special Instructions: The boat ride can be cool, even on a warm day, soThursday, Sept. 22nd, 9:00 - 12:00 bring outwear appropriate clothing (windbreaker and insulating layer, as necessary). Sun protection is important; a hat, sunglasses & sunscreen strongly recommend. Portable water bottle is recommended.Birding Tour with Coastal Discovery Museum Cost: $30 per person (Price includes shuttle cost - $18 per person)Walk around the 68-acre property of the Museum with a birding ex- How to Book: Contact Natalie Hefter at orpert. With a combination of habitats that includes the Salt Marsh and 843-689-3033, ext. 225.Maritime Forest, many different species of birds can be observed. Tour Size: Min. 10 people, max. 20 people Special Instructions: Walking shoes and binoculars recommended.Friday, Sept. 23rd, 7:30 - 9:30Daufuskie Island History & Artisans Excursion with Cost: $103 per person (Price includes shuttle cost - $18 per person) How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.Outside Hilton Head com)Tucked in between Hilton Head Island and the mainland, Daufuskie Tour Size: Min. 3 peopleIsland (accessible only by boat) is truly unique. Experience the ‘unde- Special Instructions: The boat ride can be cool, even on a warm day, soveloped’ side of this historic sea island. bring outwear appropriate clothing (windbreaker and insulating layer, asFriday, September 23rd, 9:00 - 13:30 necessary). Sun protection is important; a hat, sunglasses & sunscreen strongly recommend. Portable water bottle is recommended. Hilton Head Island, SC
  21. 21. Big Sur Cannery Row Few destinations offer so many sustainable options and green resources both inside and outside of your meet- ings environment. Monterey welcomes TIES Ecotourism & Sustainable Tourism Conference September 17-19, 2012.
  22. 22. Global Network BECOME A TIES MEMBER Professionals and Organiza ons working together to bring posi ve changes to tourism. AT SM ER R wJOIN US AGAIN IN 2012September 17 - 19 | Monterey, California, USAReceive a 25% discount on your 2012 registra on as areturning a endee.To take advantage of this offer, register for the ESTC2012 by May 2nd with the code ESTC12.* Available to returning ESTC a endees. Not transferable.Registra on will open in October 2011.
  23. 23. Ecotourism and SustainableTourism Conference 2012 ESTC 17-19 SEPT 2012 Monterey, California, USA Leaders from around the World Gather to Share Ideas That Inspire Change and Solu ons That Move the Global Tourism Industry Forward.The ESTC 2012 Will...Bring together leading indus- Share valuable educa on and Produce outcomes withtry decision-makers to capacity-building opportuni- las ng impact, making thecelebrate the 10th anniversary es for des na ons, busi- year 2012 an important yearof the Interna onal Year of nesses and professionals that marked with tangible ac onsEcotourism, a cri cal mile- will provide prac cal ideas and measurable results, andstone for the global tourism and solu ons for sustainable helping accelerate progressindustry, and to create a tourism planning and manage- on maximizing tourismspla orm for collabora on that ment, and encourage partner- posi ve impact, and meet-promotes tourism’s role in ships that benefit conserva- ing the needs of communi-advancing a global sustainable on, communi es and es and des na ons arounddevelopment agenda. sustainable travel. the world. Engage. Empower. Inspire.
  24. 24.