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Facebook Games: From a Mere Idea to a Million Users
- 1. Facebook Games: From Idea to a Million users
- 2. Game • Prize: 5 De GumakeTShirts • Ask as many questions as possible to win Tshirts • Score keeper gets a TShirt
- 3. Questions
- 4. Overview • About me • Sharing Personal Experience • Learning • Obstacles • Ideas
- 5. About Me • HashCube • 3 rounds of angel funding • Multiple failures & pivots • 8 People team
- 6. College days • Pirates of Silicon Valley, The Code Linux • Hobby websites • Passionate about programming • Frequent to LUGs • Biotech major – bunked mostly • Gene predictor
- 7. Before Dec 2007 • Spike Source, BioAsk • No work satisfaction • No motivation to work • Fought with my manager • End result – Quit my job
- 8. 2008 Jan - Apr • Moved to Blr • Started working on online games • Target $100/month • Keywords trick – iphonevssudoku • Got blocked by adsense at $500/month
- 9. 2008 Apr - Dec • My cofounder joins - how? • Motorola • Online games • Desktop Sudoku (14.99 vs 1.99) • Facebook
- 10. 2009 Jan to Apr • Facebook Dotgame • 100k users for Dotgame • Allfacebook.com features our game • God sent investor • Offers from other investors
- 11. 2009 May - Dec • iAcc • Good & Bad • 10 start ups – now part of a new family • Half a million users • Wasted 6 months trying to raise money
- 12. 2010 • 1 million users • New game that flopped – 6 months x 3 devs effort gone waste • De GhumaKe • MAU goes down • Third Cofounder – episodes
- 13. 2011 • New round of investment • Salaries for founders! • New Game – Sudoku Quest • Analytics tools – 12 dev months gone waste • Pivot
- 14. Learning
- 15. Before Starting • Preparation – Savings – Angel funding from Husband/Wife – Mindset: be prepared to spend 24 months without any returns – Mentors & Support groups – Work life balance goes for a toss
- 16. Before Starting • Obstacles – EMIs – Family – Moonlighting didn’t work for me
- 17. Incubators • The new B-Schools • YC, Angelpad, Morpheus, iAccelerator, TSC Chennai • 3L to 5L for 3 to 12% • Share and learn from other startups
- 18. Cofounders • Mostly colleagues or classmates • Complementary skills • Agree to disagree • Two is ok, Three is better • Four or more – Strong leadership
- 19. Ideas • Solve a problem – Renting a house/office – E-Commerce – unexplored categories • Printer cartridges • Hardware shops – paint, plumbing items etc • Gardening items • Birthday cakes – Dating for Indians – Jobs/hiring market place – Farmers
- 20. Mistakes • Take Legal, Accounts & Compliances seriously • Take salaries as soon as possible • Bad hires • Raising too less money • Founders agreements – vesting in place
- 21. SAS vs. Consumer • Slow buy steady • Hits driven • 1x difficulty • 100x difficulty • 1x payout • 100x payout
- 22. Fundraising • Takes 6 months • Huge distraction • Raise more than you need – 2 years runway • Don’t talk to investors before traction or building the product • Revenues are important • Angel.co
- 23. Hiring • First few employees are very important • 6 months interns – hard to find good candidates again • Hire from LUGs, tech groups
- 24. Starting Early • Start as early as possible • Drop out of college & start • Enough time to learn things • Low expenses – easy to survive
- 25. Location • Bangalore, NCR, Pune, Hyderabad, Chennai • Bangalore vs. Chennai • Quora discussions
- 26. Blogs • http://www.pluggd.in/ • http://yourstory.in/ • http://www.vccircle.com/
- 27. Forums & Events • OCC • Startup Saturdays • http://www.proto.in/ • http://www.quora.com/ • http://angel.co/ • BarCamps
- 28. Some Companies • MMT, Redbus, Innoz • Practo, Recruiterbox, Beevolve • InterviewStreet
- 29. Even if you fail • Win-Win situation • Climb up in the ladder • Admits for higher education – University of California, Berkeley