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Ecliptic Labs, Refresh Event iPhone Find Your Idea

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Ecliptic Labs, Refresh Event:

7 Perspectives on iPhone Development & Design:

Some tips on Developing a concept for an iPhone development project.

Published in: Technology
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Ecliptic Labs, Refresh Event iPhone Find Your Idea

  1. 1. Discovery Chris McClelland Refresh, 17th August 2009 Labs
  2. 2. iPhone image: apple.com
  3. 3. Your Market 40,000,000 iphones & ipod touches
  4. 4. App Store image: apple.com
  5. 5. image: apple.com
  6. 6. image: apple.com
  7. 7. 60,000 applications 300 Apps / Day
  8. 8. SUCCESS image: sunseekeryachts.com
  9. 9. www.firemint.com/ flightcontrol/
  10. 10. $485,000* 1 month March 24 to April 25. $0.99 after Apple’s 30% cut www.firemint.com/ flightcontrol/
  11. 11. POCKETGOD http:// pocketgod.blogspot.com/
  12. 12. Pocket God $350,000* http:// pocketgod.blogspot.com/
  13. 13. But don’t forget
  14. 14. 30,000 Downloads ca. £12,000
  15. 15. http://www.43folders.com/2008/08/11/ideas Idea to App
  16. 16. So many good ideas get excited, get making
  17. 17. Signal from the Noise
  18. 18. keep it simple
  19. 19. Apple formula, the Application Definition Statement Differentiation + your Solution + your Audience An easy to use photo editing and organising application for casual & amateur photographers
  20. 20. TYPE OF APPS
  21. 21. Commercial Research Open Source For the Sake of it!
  22. 22. Utility Apps Productivity Apps Games
  23. 23. CATEGORIES Games News Entertainment Sports Medical Utilities Reference Productivity Finance Travel Photography Music Books Weather Business Social Networking Health and Fitness Navigation Education Lifestyle
  24. 24. Redundant, Recycled, Repeated
  25. 25. Unique Selling Point
  26. 26. Market Research but don’t get too caught up on competitors
  27. 27. User Research don’t forget who will be using it
  28. 28. COST
  29. 29. Pricing your App $0.99 $4.99 $14.99
  30. 30. Free Applications 10x more downloads used less bad reviews
  31. 31. Free Applications advertisements AdMob Medialets PinchMedia JumpTap cost-per-click ads 11 to 12 ¢ per click* * http://www.businessinsider.com/iphone-ad-rates-way-below-expectations-2009-6
  32. 32. Development Costs “iPhone app dev costs can be anywhere from $20,000 – 150,000” Forrester Research Apple, appssavvy, Bank of America, Cerado, Coca-Cola, Genex, Mobclix, Moderati, Nike, Razorfish, Research In Motion, and Zippo.
  33. 33. What makes a Productivity / Utility App Expensive Web Services User Interface Customisation Cutting Edge Features

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