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Product Development at the Smithsonian Institution Libraries.


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MARAC, April 2007.

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Product Development at the Smithsonian Institution Libraries.

  1. 1. Product Development and Licensing at the Smithsonian Institution Libraries Erin Clements Rushing Digital Image Coordinator
  2. 2. Product Development and Licensing at the Smithsonian Institution Libraries <ul><li>The Smithsonian has a library? </li></ul><ul><ul><li>20 branch libraries throughout the Institution </li></ul></ul><ul><ul><li>Book Conservation Lab and Digital Imaging Center </li></ul></ul><ul><ul><li>Collection of 1.5 million printed books and manuscripts </li></ul></ul><ul><ul><li>Handle our own rights and reproductions inquiries </li></ul></ul>
  3. 3. Product Development and Licensing at the Smithsonian Institution Libraries <ul><li>Provide images for products through </li></ul><ul><ul><li>Galaxy of Images website </li></ul></ul><ul><ul><li>Smithsonian Business Ventures, Product Development and Licensing Office </li></ul></ul><ul><li>SIL does not produce or sell actual products </li></ul>
  4. 4. Galaxy of Images <ul><li>http:// / </li></ul>
  5. 5. Galaxy of Images <ul><li>Public access to almost 8,000 of our most popular digital images </li></ul><ul><li>Can be browsed through Image Collections or searched </li></ul><ul><li>Provides rights and reproductions policies, fee schedule and contact information </li></ul>
  6. 6. Galaxy of Images
  7. 7. Galaxy of Images
  8. 8. Galaxy of Images <ul><li>Future plans </li></ul><ul><ul><li>online purchase of digital images and rights </li></ul></ul><ul><li> </li></ul>
  9. 9. Galaxy of Images <ul><li>Who uses our images? </li></ul><ul><ul><li>Mostly authors/photo researchers for book illustration </li></ul></ul><ul><ul><li>Television documentaries (History Channel, Discovery, PBS) </li></ul></ul><ul><ul><li>Products and advertising </li></ul></ul>
  10. 10. Galaxy of Images <ul><li>Early Museums </li></ul><ul><li>Ferrante Imperato Dell'historia naturale . . . , </li></ul><ul><li>1599 </li></ul>
  11. 11. Galaxy of Images <ul><li>Trade Literature </li></ul><ul><li>Ratekin's Seed House 29th Year; Men, Women and Children Wanted to Plant Good Seeds , 1913 </li></ul>
  12. 12. Galaxy of Images <ul><li>Dibner Library Portrait Collection </li></ul><ul><li>Samuel Finley Breese Morse (1791 - 1872) . Engraving by William G. Jackman after Matthew Brady. </li></ul>
  13. 13. Galaxy of Images <ul><li>Native American Life and Culture </li></ul><ul><li>Edward S. Curtis The North American Indian Portfolio v. 5 , 1909 </li></ul>
  14. 14. Galaxy of Images <ul><li>Natural History and Taxonomy </li></ul><ul><li>Frederick Godman Insecta. Lepidoptera-Rhopalocera , 1879-1901 </li></ul>
  15. 15. Smithsonian Business Ventures <ul><li>Work with outside vendors to create products </li></ul><ul><li>Develop relationships with vendors with wide distribution and excellent reputation </li></ul><ul><li>Products are sold in multiple venues, including SI museum gift shops,, vendor sites, etc. </li></ul>
  16. 17. Smithsonian Business Ventures <ul><li>Products with SIL images: </li></ul><ul><ul><li>Stationary such as notecards, calendars, appointment books </li></ul></ul><ul><ul><li>Framed prints </li></ul></ul><ul><ul><li>Porcelainware </li></ul></ul><ul><ul><li>Furniture inspired by designs in the collection </li></ul></ul>
  17. 20. Corbis <ul><li>Founded by Bill Gates </li></ul><ul><li>Digital image licensing, rights services, artist representation and media management </li></ul><ul><li>Currently holds over 200 SI images, more to be added </li></ul><ul><li>Chosen by SI after researching several image licensing companies </li></ul>
  18. 21. Corbis
  19. 22. Corbis <ul><li>Benefits for SI images: </li></ul><ul><ul><li>Worldwide audience </li></ul></ul><ul><ul><li>One-stop-shop for images from all over institution </li></ul></ul><ul><ul><li>Non-exclusive agreement </li></ul></ul><ul><ul><li>Ability to restrict use or limit rights </li></ul></ul>
  20. 23. Zazzle <ul><li> </li></ul><ul><li>Similar to Cafe Press </li></ul><ul><li>Products created based on your submitted image </li></ul><ul><li>Receive 10-17% profit </li></ul><ul><li>Can created “gallery” </li></ul>
  21. 24. Things to keep in mind <ul><li>Most vendors will take image submissions through their web site. </li></ul><ul><li>What is commercially viable? </li></ul><ul><li>Does the vendor already have a similar product or image? </li></ul><ul><li>Will the vendor uphold the integrity of your brand? </li></ul>
  22. 25. Copyright Issues <ul><li>Tend to digitize and publish mostly pre-1923 materials </li></ul><ul><li>If later material, require permission be obtained from copyright holder or documented “best effort” before allowing use in product or publication </li></ul><ul><li>Generally avoid manuscripts, personal papers or other unpublished material </li></ul>