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Julien Fourgeaud en TEDxLasPalmas

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Presentación de uno de los componentes de Angry Birds en TEDxLasPalmas

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Julien Fourgeaud en TEDxLasPalmas

  1. 1. From a kid’s dream to a cultural phenomenon
  2. 2. Julien Fourgeaud @jfourgeaud Bad Piggy Bank Manager & Magician [email_address]
  3. 3. Rovio, a steady burning fire <ul><li>A story of 3 young students, passionate about gaming. </li></ul>
  4. 4. 3 students <ul><li>Niklas Hed </li></ul><ul><li>Jarno Väkeväinen </li></ul><ul><li>Kim Dikert </li></ul>
  5. 5. Assembly 2003 <ul><li>Game competition </li></ul><ul><ul><li>Sponsors: HP & Nokia </li></ul></ul><ul><li>Presented their mobile game </li></ul><ul><ul><li>“ Kings of the Cabbage World” </li></ul></ul><ul><ul><li>Real-time multiplayer </li></ul></ul>
  6. 6. Victory & Next steps <ul><li>Won their category </li></ul><ul><li>Asked advices from jury </li></ul><ul><ul><li>Opportunities in that space </li></ul></ul><ul><ul><li>Should go ahead and build something bigger </li></ul></ul><ul><li>Set up Relude and sold “Kings of the cabbage world” to Sumea (Digital Chocolate) </li></ul>
  7. 7. 51 games before the hit…
  8. 8. Angry Birds – the foundations <ul><li>From a good idea to delivering the dream. </li></ul>
  9. 9. Iconic characters
  10. 10. Simple but powerful gameplay
  11. 11. Sharing the story <ul><li>A good story spreads well when seeded at the right places. </li></ul>
  12. 12. Local markets
  13. 13. Community <ul><li>Social presence </li></ul><ul><li>Answering questions </li></ul><ul><li>Relaying good content </li></ul><ul><li>Listening to requests </li></ul>
  14. 16. Route to success <ul><li>Couple of tips to make things happen </li></ul>
  15. 17. Tips and tricks <ul><li>Thing big but start small </li></ul><ul><li>Execution is essential </li></ul><ul><li>Build your community </li></ul><ul><li>Deliver! </li></ul><ul><li>Delegate </li></ul><ul><li>Partner </li></ul>
  16. 18. Focus on People! <ul><li>Consumers </li></ul><ul><ul><li>What do they need? </li></ul></ul><ul><ul><li>How do they communicate? </li></ul></ul><ul><ul><li>Who are they? </li></ul></ul><ul><li>Colleagues </li></ul><ul><ul><li>In a startup, everyone is essential </li></ul></ul><ul><ul><li>People are the ones making things happen </li></ul></ul><ul><ul><li>Trust is essential </li></ul></ul>
  17. 19. Julien Fourgeaud @jfourgeaud Bad Piggy Bank Manager & Magician [email_address]

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