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  1. 1. Retail Architecture Review 2009 A SUPPLEMENT
  2. 2. 3/Introduction CONTENTSThe SADI awards this year make a statementabout the role of retail architects.SADI Awards 18/No Thorns Here This year’s Grand SADI winner, Studio One Eleven’s4/Judges Lincoln & Rose, sets an important precedent thatMeet our panel of experts. pedestrian projects can still be something special.6/New Frontier 20/Power PlayCheckland Kindleysides helped give Timberland a Booth Hansen Helix Architecture’s design for thenew and exciting flagship in London. Kansas City Power & Light District is an excellent execution of a mixed-used project.8/Enjoy the SceneryEight Inc. did a commendable job carving a 22/Nice Detailscourtyard into an upscale Nokia store in Brazil. Some firms fell just a little short of earning awards.9/Good First Impression Leaders in Retail ArchitectureThe Heiserman Group gave fast casual chain Vapianoan excellent prototype to establish its U.S. presence. PROFILES10/Facing Forward 26/ArrowstreetTPG Architecture turned a boring retail corner into abeautiful facade for Ethan Allen in Manhattan. 28/CDA Architects11/A Golden Nugget 32/Design CollectiveFER Studios and Caruso Affiliated create a gem withthe Jewel City Diner at Americana at Brand. 34/Dorsky Hodgson Parrish Yue12/Restoring a Classic 38/GreenbergFarrowFitch and Macy’s went the extra mile in rehabbing ahistoric department store in Pasadena, Calif. 39/Perkowitz+Ruth Architects14/Elegant Execution 42/SitescapeCallison employed a blend of modern design and localflavor in this Indonesian Harvey Nichols store. ROUNDTABLE QUESTIONS15/A Cut Above 27/Filling Dark Retail SpacesDevelopment Design Group’s design for Istinye Parkin Turkey is both playful and creative. 27/Coping with a Drop in Development16/More Than a Renovation 33/Effects of a Sluggish EconomyWestfield Design takes a dated center in Washingtonand makes it truly fit in the Pacific Northwest. 33/Architects’ Role in NOI Growth17/Placemaking for AllNadel Architect’s La Alameda shows that you don’thave to be a luxury center to sport a good design. Retail Traffic would like to thank the American c Institute of Architects for sponsoring the 2009 SADI Awards and providing several of the judges.2 Sept09 Sp e c ial Supp lement to R ETA I LT RA F F I C
  3. 3. EDITOR’S LETTERSetting An ExampleWelcome to the third edition of Retail Traffic’s go the extra mile. The stores are not cookie-cutterRetail Architecture Review. This supplement concepts. Instead, the stores thoroughly fit into theincludes our 20th Superior Achievement in Design Venice, Calif., context in which they sit. And it wasand Imaging Awards and our annual Leaders in all done on a modest budget. It serves as a starkRetail Architecture supplement. example that just because you’re building a run-of- The SADI awards recognize outstanding the-mill center, you don’t have to go with a plainachievement in creating beautiful and successful vanilla design.retail environments. The winners are those architects Similarly, a project that garnered an honorablewho craft memorable places that put the magic mention, the La Alameda Shopping Center inback in shopping, enhance or redefine a retail brand, Walnut Park, Calif., makes a similar statement. Thecapture a trend particularly well or solve a seemingly project, built by Primestor Development, catersinsurmountable problem. to a poor population. One in four people in the This year’s winners are no exception. immigrant community near the site live below the However, the discussion among judges during poverty line and 16.4 percent of the population isthe SADI awards this year were influenced by unemployed. But the owner and architect built athe great challenges facing the industry. Stores are project that takes local design cues and offers a spaceclosing. Some properties will fail. Others will be for the community to desperate need of renovation or redevelopment. Lastly, Westfield Southcenter, one of manyFurthermore, in the current context, the enclosed retail center renovations submitted thishomogeneity that has plagued the retail real estate year, was the only project recognized in thatsector may come to haunt the industry. Retail category because it clearly looks like it belongs incenters that are truly unique and provide something the Pacific Northwest. Further, it is set up to furtherextra to tenants and customers will be the ones that connect to the community—perhaps with thesurvive and thrive. addition of residences in the future. In that vein, a rather unlikely project emerged All three of these projects illustrate importantas this year’s Grand SADI winner. In year’s past, themes in this year’s competition. Context isSADI judges have recognized luxurious projects important. Projects should not look like theythat show where every dollar was spent in design were dropped on a site from outer space with noand construction. This year, a more modest project, connection to the community in which they sit.a center of less than 100,000 square feet in Venice, The projects break the molds for what shoppingCalif., took the top honor. centers and regional malls can look like. This From the surface, the Lincoln & Rose project ingenuity and originality was rewarded.designed by Studio One Eleven at Perkowitz+Ruth Overall, we hope you enjoy these and otherArchitects doesn’t appear all that special. The center, profiles in this year’s supplement.owned by Combined Properties, includes fairlypedestrian tenants—a laundromat, a dollar store, adrug store and an organic grocer. But that’s the point. The center has a tenant base typical of thousands David Bodamerof other properties across the country. What sets Editor-in-Chiefit apart is that the owners and architects opted to Retail Traffic Magazine c R E TAI L TRAFFIC Sept09 3
  4. 4. JUDGES/SADI 2009 John Chipman Luigi Franceshina Founding Partner Vice President and Director of Retail Design Chipman Adams Architects HOK Chipman began creating a new direction for his father’s interior With more than 15 years of retail and branding experience, design firm in 1979 when he joined the small Chicago practice. Franceschina is responsible for project direction and design man- Building upon an existing base of regional Main Street clients, agement. He works closely with HOK’s international, commercial Chipman led the firm into a position of national recognition. Along and interiors groups on retail, hospitality, corporate and mixed-use with speaking appearances and writing for trade publications, he projects domestically and overseas. Prior to joining HOK Chicago, authored a nationally distributed retail planning workbook. At his Franceschina was senior design manager for Starbucks Coffee father’s retirement in 1984, Chipman redirected his firm’s focus as Co. Franceschina also served as retail studio director at Gensler he used computer technology to keep up with the unprecedented in Chicago where he led project teams on assignments including expansion of corporate retail clients. The firm expanded its portfolio Barney’s New York (in Chicago), Gap and Apple. He earned his with award-winning commissions, laying the foundation for success Master’s at the University of Michigan and his Bachelor’s at the in hospitality and restaurant design. The firm practices throughout University of Illinois. He maintains memberships with the Retail the U.S. and Canada with offices in Los Angeles and New York. Design Institute, ICSC, U.S. Green Building Council and the AIA. Janet Martin Margaret “Midge” McCauley President Director Communication Arts Downtown Works Martin is president of the Boulder-based design firm founded by With her team at Downtown Works, McCauley creates and imple- Henry Beer and Richard Foy in 1973. After receiving a B.A. in Art ments sustainable retail strategies that turn decaying urban zones into History, magna cum laude, from Colorado College, she attended vibrant, vital downtowns. She has been at the forefront of the metro- graduate school at the University of Colorado, and later earned her politan retail industry since her days working with real estate vision- MBA from the University of Denver. Martin served as chair of the ary Jim Rouse. McCauley’s method combines quantitative data, such Boulder Chamber of Commerce Board in 2003. She also serves on as demographics and psychographics, with rigorous qualitative obser- the Design Futures Council, Board of Advisors. She was inducted vation. She has helped cities such as Austin, St. Louis, Manhattan, into the Boulder County Business Hall of Fame in 2005. She serves Santa Fe, Philadelphia, and Nashville successfully transform down- on the board of the Colorado Ski Museum Boulder Community towns into dynamic environments. McCauley serves on the Board Hospital, Women’s Foundation of Colorado and other organizations. of the International Downtown Association and of the Woodrow She is a member of ICSC, ULI, the American Institute of Graphic Wilson House presidential museum. She is chair of AIA’s Retail and Arts and the Society for Environmental Graphic Design. Entertainment Knowledge Community Advisory Group.
  5. 5. Kiku Obata Robin Novak President & Creative Director Director, Interior Design, Specialty Brands Kiku Obata & Company FRCH Design WorldwideObata founded her firm in 1977. She leads the firm in its philoso- Novak is an interior design director within the FRCH specialtyphy to create real, unique, beautiful and compelling brands, experi- retail studio responsible for the all aspects of the client process. Fromences and places by combining research, analysis, brand positioning strategy through conceptual design and documentation, Novak’sand development, graphics, architecture, lighting and interiors. role covers both creative development and tactical execution work-The firm works nationally and internationally undertaking many ing in partnership with implementation and resource design part-complex and collaborative projects including Madrid Xanadu, ners throughout the firm. Novak’s professional experiences includeMadrid, Spain; Carmel City Center, Carmel, Ind.; Busch Stadium, Tiffany & Co., Neutrogena, Luxottica, Aveda, Nike, O’Boticario,St. Louis; Coors Field, Denver and many others. She is a member Volkswagen, Procter & Gamble, BlackBerry, Apple, J. Crew, WHof the Retail and Entertainment Knowledge Community for AIA, Smith, UltraFemme, Mandalay Bay, Mercedes Benz, and Timberland.a former board member for the Society for Environmental Graphic Novak is also LEED accredited.Design, and is a member of the American Institute of Graphic Arts,ICSC, and Institute of Store Planners. James Paresi Terry Shook Principal Founding Partner & Principal Paresi Design/Studio Shook KelleyWith more than 20 years experience in architecture, urban design In serving as principal-in-charge, Shook runs a multi-million-dollarand master planning experience, Paresi has built a strong portfolio New Urban planning and design group with an emphasis on retailof unique and workable design solutions for a number of diverse and Main Street development, and has been recognized as a vanguardplanning efforts, including downtown and urban in-fill revitalization in the movement to return meaning to the urban environment. Anstrategies, regional mall renovations and redevelopment schemes, annual lecturer at Harvard University’s Graduate School of Design,high-density mixed-use developments and residential communi- Shook also serves on the board of the College of Architecture atties, themed casino and resort design, and large scale land planning, UNC-Charlotte. He is the past president of the Charlotte Chapter ofurban design and neighborhood-specific planning assignments. the AIA, and a member of the International Downtown AssociationParesi’s design expertise is utilized by a roster of developers, munici- and ULI. Shook served as president of Berryhill Preservation Society,palities and institutional clients on projects throughout the United a non-profit revolving fund that saves and renovates historic housesStates, Asia, Europe and the Middle East. Paresi attended Pratt in Charlotte’s Fourth Ward. He is currently president of CharlotteInstitute and is a member of ICSC and ULI. Trolley Inc., dedicated to reviving vintage street car service. CREATES CUSTOM Quality, Style, Function... DuMor YEARS 800-598-4018 • 1984-2009
  6. 6. WINNER/SADI 2009 Timberland Westfield New Store, Less than 5,000 Square Feet T imberland is a brand that has been store’s facade. Detailing within the store around for a while. But the retailer is also impressive. For example, the stores wanted to “create a visually dynamic seating and shelving created from stacked shopfront” with a new store in London. lumber evoke a rustic feel and succeeds as a Checkland Kindleysides succeeded in “beautiful integration of materials.” As one of bringing the iconic brand into a memorable our SADI judges wrote, “The environment location. Judges were most impressed with is inspiring—bringing the product to the how the design firm used Timberland’s forefront with engaging visual merchandising famous tree logo as the inspiration for the and impeccable attention to detail.” 6 Sept09 Sp e c ial Supp lement to R ETA I L T RA F F I C
  7. 7. Project Name Timberland Westfield Location Westfield Shopping Centre London, United Kingdom Square Footage 2,560 square feet Design Consultancy Checkland Kindleysides Developer/Owner Timberland Credits Design Consultancy Checkland Kindleysides: Clive Hunt, associate design director; Henry Barnes, account direc- tor; Hannah Shepherd, senior project manager; Richard Dunkin, project director Client Timberland European Services Ltd.: Ales Kernjak, head of visual communications; Chistopher Heeney, head of visual merchan- dising; Kevin Lewsey, store design manager; Sean McCorry, store development Project Management P6 Bespoke Fixtures Checkland Kindleysides Fixtures ArnoS pec ia l Su p p l e m e nt to R E TAI L TRAFFIC Sept09 7
  8. 8. Credits Project Name Architect Nokia Flagship Eight Inc. Landscape Architect Associated Architect Ceilings and Signage Marcelo Faisal Moema Wertheimer P2 Group Location Developer/Owner Arquitetura Sao Paulo, Brazil Nokia Construction Consultants FlooringHONORABLE MENTION/SADI 2009 Faithful and Gould Lighting Artek Square Footage Luche Technologia 3,175 square feet Lighting Designer em Instalacoes Audio/Visual ISP Design Inc. Electrosonic Image Nokia Flagship New Store, Less than 5,000 Square Feet F or the second time in three years an is for customers to sit and use their phones Eight Inc.-designed Nokia Flagship and can also be an event space. The jury felt store is being recognized in the the store was respectful of the store’s local SADI competition. In this case, judges were site while also staying true with Nokia’s less impressed with the interior—which is global design initiative. One judge called it largely similar to other Nokia stores—than “a wonderful place to get away from the they were with the execution of the store’s business of the technological noise” and courtyard seating area with living green walls another called it “warm and personal” and topped by elegant concrete beams. The area keeps the space from being too cold. 8 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  9. 9. Credits Project Name Architect MEP Kitchen Supplier Bathroom Fixtures Vapiano The Heiserman FACE Associates EVI Rapsel Group Location Sound System Millwork Lighting FixturesHONORABLE MENTION/SADI 2009 Washington, D.C. Developer/Owner DMS Music Markus-Schober Artemide Vapiano Lightolier Square Footage International Kitchen Consultant Walls and Floords 5,000 square feet Xcelerated Stone Source Concepts Vapiano New Prototype or Reinterpretation of a Prototype V apiano International is a fast casual meant altering the design to accommodate chain with 30 locations worldwide the nuances of the U.S. market such as turn that is looking to gain a foothold in times, portion sizes and the take-out market. the U.S. The Heiserman Group succeeded in Judges felt the design is an “intriguing giving the chain a memorable first location and delightful space” especially for a chain with this outlet in Washington, D.C. The competing in the fast casual segment. firm had to translate the European decor and Further, with a few different areas within the modern environment into something that store it allows customers “to find their own would relate to American customers. This place within a clearly high-volume space.” S p e c ia l Su p p l e me nt to RE TAI L TRAFFIC Sept09 9
  10. 10. Project Name Ethan Allen flagship Location New York CityHONORABLE MENTION/SADI 2009 Square Footage 32,000 square feet Architect TPG Architecture Developer/Owner Ethan Allen Global Inc. Credits Project Design Director Alec Zaballero Retail Studio Directors Alec Zaballero Diana Revkin Project Manager JuAh Kong Lighting Lightolier Before Ethan Allen Renovated Retail Store, 5,000 Square Feet or More J udges awarded the new flagship the exterior of the building. That is what for Ethan Allen in New York City kept the project from being a full award because of how the designers winner. TPG Achitecture achieved this transformed a drab corner in Manhattan dynamic facade by creating a lattice of into a new and dynamic retail facade. The timber branches that wraps the store and judges were less impressed with the interior, extends from the brand’s logo. The design which they felt was somewhat of a missed connects the brand to the architecture itself opportunity that didn’t elevate the selling and creates a sharp facade on what was space the same why the facade transformed previously a lifeless retail corner. 10 Sept08 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  11. 11. Credits Project Name Architect Kitchen Design Structural & MEP Structural Steel Jewel City Diner FER Studios Ricca Newmark Engineering Gold Coast Design Harvey Ellis Erectors Location Developer/Owner DevereauxHONORABLE MENTION/SADI 2009 Glendale, Calif. Caruso Affiliated Signage Design Sheetmetal and & Jewel City Diner Amalgamated General Contractor Stainless Steel Square Footage LLC Studios Staples Cladding 800 square feet Construction Co. Climate Control Glass and Glazing Coast Glass Jewel City Diner New Fast/Casual Dining T he Americana at Brand project in a “clever and engaging solution to attracting Glendale, Calif., is full of interesting people” within the project and that it truly architectural nuggets. The SADI does stand out as a “jewel” within the judges were particularly impressed with the massive center. Judges were particularly “fresh” solution of the challenge of fitting a impressed with the work that went into small, three-meal diner into the ambitious creating curved and slanted glass windows project. Design cues include the lunch around the project. One judge called the counter at the Beverly Hills Hotel and the project “a great statement” while another Airstream trailers. One judge called the diner said the window was simply “beautiful.” S p e c ia l Su p p l e me nt to RE TAI L TRAFFIC Sept09 11
  12. 12. WINNER/SADI 2009 Macy’s Pasadena New or Renovated Department Store I t would have been easy to cut corners store as an important building and preserves to just open a new store in the same it for future generations. Judges lauded the market. Instead, Macy’s took the time blending of new displays and technology into and effort to renovate a historically significant the historic interior. One judge wrote, “it property. For that, the SADI judges named demonstrates that department stores are able the project a winner in our new department to locally adapt and maintain their brand” and store category. The site opened as a Bullock’s another said it “personifies the graciousness of in 1947 and has gone through several a classic department store and marries it with iterations. The new design helps maintain the fresh merchandising.” 12 Sept09 Sp e c ial Supp lement to R ETA I L T RA F F I C
  13. 13. Project Name Macy’s - Pasadena Location Pasadena, Calif. Square Footage 240,000 square feet Interior Design Consultant Fitch Developer/Owner Macy’s Inc. Credits Macys Corporate Services Amy Hanson, senior vice president, property development; Karen Meskey, divisional vice president, SPACE design & planning; Bernie Reiss, divisional vice president, space con- struction; James Sloss, vice president, design; Ramsay Weatherford, vice president, planning; Vinny Heitzmann, direc- tor, construction; Jim Kelly, director, design; Jim Wagner, senior designer; Lee Ann Muse, manager, planning; Manny Weinstein, proj- ect manager, construc- tion; Amy Laughead, lighting designer General Contractor C.W. Driver Loose Fixturing Prestige Store Fixtures Before Perimeter Fixturing Pearlite Fixture GroupS pec ia l Su p p l e m e nt to R E TAI L TRAFFIC Sept09 13
  14. 14. Credits Project Name Architect Harvey Nichols Callison Design Team General Contractor Wall Coverings and Doug Shaw, proj- PT Daya Indria Textiles Location Developer/Owner ect manager; Andy Permai Carnegie Fabrics Jakarta, Indonesia PT Mitra Shaw lead designer; Timorous BeastiesHONORABLE MENTION/SADI 2009 Adiperskasa Tbk Jessica Eaton, Jeany Lighting Consultant Cole & Son Square Footage Kim, Kate Lee, Quinn Lighting Design Brewster 96,840 square Brant, designers Alliance Wallcovering Co. feet Marcel Wanders Harvey Nichols New or Renovated Department Store C allison’s design for the first Harvey a cookie-cutter approach to the project. Nichols department store in Callison tapped local artisans to create hand- Indonesia achieves a “creative cut tiles, handcrafted furnishings, fabrics, and departmental diversity” within a large metal and woodwork. The patterns are also department store that our judges found inspired by local designs. One judge wrote “inviting” and “sophisticated.” The judges that the “core design motifs managed to were especially impressed with the effort to be woven into numerous departments in incorporate local design motifs and materials different materials that appear to flow well into the store rather than trying to take throughout the store.” 14 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  15. 15. Credits Project Name Architect Construction Architect Lighting Designer Management Istinye Park Development Omerler Mimarlik Grenald Waldron Company Design Group Associates Istinye Yonetim Location Graphic Designer Hizmetlerive Tic AsHONORABLE MENTION/SADI 2009 Istanbul, Turkey Developer/Owner Development General Contractor Orta Gayrimenkul Design Group Orta Gayrimenkul Leasing Company Square Footage Yatirim Yon Ve Tic Yatirim Yon Ve Tic Alkas 882,500 square AS Landscape Architect feet Orta-Dogus VSB Istinye Park New or Renovated Enclosed Center W hat makes the Istinye Park stunning Grand Rotunda—an arena-like enclosed center in Turkey so space beneath a scalloped, segmented roof notable is that it breaks the mold structure. Judges used terms like “refreshing,” of what enclosed centers have become in “dramatic” and “progressive” in describing the U.S. Perhaps free from the restraints that the project. If there is a drawback to the come with designing projects domestically, project it is that it doesn’t fully connect with Development Design Group made some the area around it. Judges felt that was a “lost very bold strokes with the design of this opportunity,” but still thought the overall project. The centerpiece of the project is its design was award worthy. S p e c ia l Su p p l e me nt to RE TAI L TRAFFIC Sept09 15
  16. 16. Credits Project Name Architect Westfield Westfield Design Structural Engineer Geotechnical Engineer Landscape Architect Southcenter ANF & Associates Shannon & Wilson Jeffrey B. Glander & Developer/Owner Associates Location Westfield LLC Mechanical Engineer Lighting ConsultantHONORABLE MENTION/SADI 2009 Tukwila, Wash. CDI Engineers Kaplan Gehring Signage & Graphics McCarroll Square Peg Design Square Footage Civil Engineer 400,000 square Pacland Geotechnical Engineer Code Consultant feet Shannon & Wilson CCI Code Consultants Westfield Southcenter New or Renovated Enclosed Center A n aging stock of regional malls improvement to the overall design. The has created a huge wave of project reflects regional cues in materials and redevelopment and renovation aesthetic. Furthermore, the redesign included projects. Westfield Southcenter stands out a major reworking of the mall’s entrance because of the lengths Westfield went turning it inside out and creating a more to freshen the center and to complete a interactive space. The project “sets a template redesign that truly looks at home in the for further placemaking around the center,” Pacific Northwest. It is not just a freshening according to one judge. Another lauded of the mall’s look, but represents a major Southcenter for its “regional respectfulness.” 16 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  17. 17. Project Name La Alameda Regional Shopping CenterHONORABLE MENTION/SADI 2009 Location Walnut Park, Calif. Square Footage 241,000 square feet Architect Nadel Architects Inc. Developer/Owner Primestor Development Credits Landscape Architect LRM Landscape Architecture Civil Engineer DRC Contractor Ed Grush General Contractor Inc.+ La Alameda New Community or Power Center B y selecting La Alameda as an rather than catering it to the project.Yet honorable mention winner, our overall the center is evidence of great care SADI judges were making a taken by the developer and architect to statement that just because a project doesn’t create a community space in an area where have a massive design budget and isn’t one in four people live below the poverty aimed at catering to the well-heeled doesn’t line and 16.4 percent of the population is mean that you still can’t create a memorable unemployed. The design also nicely reflects project. There are drawbacks, such as the the regional aesthetic and, as one judge retailers’ insistence to use standard signage wrote, “sets a very good precedent.” S p e c ial Su p p l e me nt to RE TAI L TRAFFIC Sept09 17
  18. 18. GRAND WINNER/SADI 2009 Lincoln & Rose Renovated or Expanded Community or Power Center I n a bit of a shocker, the SADI judges tenants and crime. In its place has emerged a tapped this unassuming, 75,327-square- project that respects its context while “beau- foot power center in Venice, Calif., as this tifying the neighborhood” and bringing in year’s Grand SADI winner. The reasons? The higher quality tenants. At its best, the project project goes far and beyond what could have “points to future opportunities for rethink- been a run-of-the mill shopping center. The ing retail” and “transcends expectations” of project is a renovation of a tired 1960s neigh- what a power center can be. And for that, the borhood center that had become blighted, judges made a statement that Lincoln & Rose suffering from awkward additions, low-rent should serve as a trendsetter for the industry. 18 Sept09 Sp e c ial Supp lement to R ETA I L T RA F F I C
  19. 19. Project Name Lincoln & Rose Location Venice, Calif. Square Footage 75,327 square feet Architect Studio One Eleven at Perkowitz + Ruth Architects Developer/Owner Combined Properties Credits General Contractor AJ Padelford Structural Engineer VLG Engineering Civil Engineer Hall & Foreman Landscape Architect EPT Design Electrical Engineers Nikolakopulos & Associates Signage Designer Newsom Design Land Use Consultant Craig Lawson & Co. LLC Lighting USA Architectural Lighting before Landscaping Silver Oaks LandscapingS pec ia l Su p p l e m e nt to R E TAI L TRAFFIC Sept09 19
  20. 20. Credits Project Name Square Footage The Kansas City 602,950 square Architects Civil Engineer Landscaping Power & Light feet Booth Hansen Taliaferro & Browne Young & Dring District Helix Architecture Landscape Architects Design Architect Structural EngineersHONORABLE MENTION/SADI 2009 Location Beyer Blinder Belle MEP Engineers Walter P. Moore Contractors Kansas City, Mo. Henderson Engineers Greaf, Anhalt, JE Dunn Construction Developer/Owner Building System Schloemer Jess Burts The Cordish Co. Engineers Norton & Schmidt Enterprises Kansas City Power & Light New Mixed-Use or Multi-Use Development M ixed-use is a burgeoning field and pedestrians by employing great variety from the industry is in need of examples block to block. Judges liked, as well, how the of projects that get the concept project infuses new life and entertainment right. In that vein, there is a lot to like with into the city. The one drawback on the Cordish Co.’s Kansas City Power & Light project is that, so far, it has been too reliant District. The project is “sympathetic to the on restaurants and bars. To truly be seen as a streetscape and location.” It “respects the mixed-use model, other uses—retail, offices downtown street grid while establishing and restaurants—need to thrive as well. So it cross-block connections,” and engages will remain a project to watch as it matures. 20 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  21. 21. Worth NotingRUNNERS-UP/SADI 2009 Every year there are several projects that catch our judges’ eyes, but miss out on winning awards. Here are exam- ples of a few projects that came close. Americana at Brand Caruso Affiliated clearly spared no expense in creating this retail mecca in Glendale, Calif. It fell just short of an award because the judges felt it was too similar to some of Caruso’s previous works, such as The Grove. A lot of effort went into creating distinct looks throughout the project, but it did not gain quite enough votes to win an award. Citrus Crossing Judges gave points to Perkowitz+Ruth Architects for taking what had been a dark corridor in this Azusa, Calif. retail center and opening it up to create a focal point within the project. The theater was also given a fresh new look. Before 22 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C
  22. 22. LimeGHA design studios did a lot on a relativelysmall budget in creating a design for thisseller of apparel for female shoppers aged15 to 25. Judges were impressed with theway the lime circular design elements arecarried through various parts of the project.However, they were less impressed withthe store’s facade, which ultimately kept theproject from winning an award.
  23. 23. 2009 Leaders In Retail Architecture Hynes Convention Center, BostonArrowstreet’s plans to inject new life into theHynes center and surrounding neighborhoodwill create a synergy with the adjacent Shopsat Prudential Center, and increase revenues byadding third-party operators. Northshore Mall, Peabody, Mass. Simon Property Group commissioned Arrowstreet to provide design services for an addition and complete renovations to the exist- ing Northshore Mall. Arrowstreet’s design provides a shopping environment of under- stated elegance, all in a timeless design.ARROWSTREETFor more than 40 years, Arrowstreet has while adding value to both.been designing small- and large-scale retailand mixed-use projects. Arrowstreet under- Transit-Oriented Developmentstands today’s economic climate requires Transit-oriented development is becomingreevaluating retail development trends to increasingly important as developers look“find the intersection between the eco- to leverage infrastructure dollars to helpnomic needs and goals of the owner and projects move forward. “We are seeingthe realities of the market in ways that pro- transit-oriented development as a poten-vide opportunities to enhance the physi- tial solution to solving today’s retail woes,cal and social environment,” according to particularly in contexts that may have pre-Kevin Nice, a principal with Sommerville, viously been exclusively retail. While it isMass.-based Arrowstreet. essential to understand what makes retail tick, there is added value in utilizing place-Re-Visioning making principles to guide creative inter-Developers have been transforming retail faces with other uses—including residential,centers with a broader mix of uses and more office, and entertainment. The layering ofconnective layouts for many years. Today transit into the equation could certainlythe repositionings, often made possible by help reposition distressed properties for CONTACT INFOstore closures, are more aptly described as the new marketplace,” says Michael Wang,re-visioning. Beyond customer retention or an associate principal with Arrowstreet. Arrowstreet 212 Elm Streetincreased market share, the projects aim Current Arrowstreet projects that Somerville, MA 02144to increase sustainability and provide new reflect these ongoing trends include the Telephone: 617.623.5555amenities, all while layering the economic retail portion of the Hynes Conventionviability of more uses. Museums, schools Center in Boston; CitySquare, a mixed-use Fax: 617.625.4646and churches have come into projects and development in Worcester, Mass.; Maine Website: www.arrowstreet.comretail has been added to convention cen- Street Station in Brunswick, Maine; andters, public buildings and universities, blur- Wisconsin Place, a mixed-used develop- Size of Firm: 60ring the lines between public and private, ment in Friendship Heights, Md. Year Established: 196126 Sept09 / Special Adver tising Supplement to R E TA I LT RA F F I C
  24. 24. 2009 Leaders In Retail ArchitectureQ: Arrowstreet CDA Architects Kevin Nice, Principal: We are very involved in Ray Duerer, President: We communicate with the transaction side of our client’s business clients to assist in finding potential tenants and have created tools to use in the near based on market and then work to find a term to re-lease and reposition projects. We cost-effective solution to help the tenant are teaming with owners, management, leas- efficiently occupy the space. Some spacesing and marketing groups to come up with one, five and require an adaptive reuse or conversion to different occu-ten year goals and objective so each move is strategic. pancies so theres no simple formula. Creativity is required. Design Collective Dorsky Hodgson Parrish Yue Richard T. Burns, AIA, Partner: Our value in Kevin Zak, Partner: We’re assisting our cli- the planning and design process is working ents to assess vacant space, document the with owners and asset managers in develop- condition of the space, and offer solutions ing creative, marketable, leasable and afford- for retenanting. Within a matter of days of able reuse/repositioning solutions that fill a a space going dark, we’re offering our cli-dark void, and create a sustainable synergy that will have ents viable solutions for releasing the space, as well as ana positive spillover effect on the whole development. understanding of the associated steps and costs. GreenbergFarrow Perkowitz+Ruth Architects Navid Maqami, AIA, Principal: We first deter- Sy Perkowitz, AIA, President & CEO: The most mine the uses permitted by zoning and which important step is to identify the need of the tenant prototypes could physically fit into community, as well as the need of the cen- the space. Then, leveraging our relationships ter. With a strong understanding of market with retailers and brokers, combined with our demands, we can creativity analyze the prop-decades of retail design know-how, we prepare leasing and erty to discover efficient solutions that fit a clients’ goals,marketing documents for potential tenants. schedule and budget.Q: Arrowstreet CDA Architects Kevin Nice, Principal: A key strength of ours Ray Duerer, President: Our projects have has been helping clients to make projects consisted of more adaptive reuse of vacated exciting and viable. All need new income spaces, and assisting clients in remodeling streams — tenants, sponsorships, and or updating current locations. We realize it increased customer base. We bring architec- is important for tenants and owners to beture, urban and industrial design, leasing, graphics, con- creative in offerings to customers and we help them attainstruction and financing resources to make this happen. that on limited budgets. Design Collective Dorsky Hodgson Parrish Yue Richard T. Burns, AIA, Partner: We con- Kevin Zak, Partner: Historically our project tinue to focus our energies on “ground up” mix has been a balance of new develop- development and repositioning, rebranding ments and repositioning. We’ve repositioned and revitalizing existing developments. We developments by adding new outdoor com- also continue to devote significant in-depth ponents to enclosed malls, by renovatingresearch on consumer trends, environmental and construc- open-air centers and by being creative in finding ways totion technology advances and evolving design paradigms. add more square footage to existing shopping centers. GreenbergFarrow Perkowitz+Ruth Architects Navid Maqami, AIA, Principal: Sy Perkowitz, AIA, President & CEO: We are GreenbergFarrow’s growth strategy includes implementing several growth strategies, a concentration on repositioning properties, including expanding international work, and adaptive re-use, overseas work and public/ our work in the public arena. Renovations institutional projects. Also, this is a good time and repositioning projects have become moreto undertake rezoning efforts of all kinds, and we are assist- prevalent and more important than ever. These projects areing many clients with entitlements. more sustainable, more challenging and more gratifying. Special Adver tising Supplement to R ETA I L T RA F F I C / Sept09 27
  25. 25. 2009 Leaders In Retail Architecture Waterside Marketplace, Katy, Texas Through relationships built with many developers and grocery tenants, CDA has developed hundreds of grocery anchored neighborhood shopping cen- ters. These projects require a delicate blend of the anchor prototype and neighborhood context to create a shopping environment that the commu- nity will embrace. New Braunfels Town Center at Creekside, New Braunfels, TexasCDA is changing the retail environment in this area by blending a traditional anchor-lined power center with a pedestrian-friendly water feature that meandersalong for 1/8 mile between multi-tenant retail and res- taurant spaces creating an outdoor mall experience. CDA ARCHITECTS For 35 years, CDA Architects has served by a 164,000-square-foot Costco with a retail developers and tenants by designing 44,000-square-foot LA Fitness tenant situ- in a manner that facilitates the success of a ated on the Costco roof. The creative stack- project, large or small. Based in Houston, we ing of both tenants is the first of its kind in contract throughout the United States with Houston. nationally recognized developers including In conjunction with NewQuest Properties Cencor/Weitzman, NewQuest Properties, and Metropolitan Transit Authority of Regency Centers, Trammell Crow Company Harris County Houston, Texas (METRO), and Weingarten Realty, to name a few. We CDA designed a transit-oriented develop- take great pride in long-term relationships ment in Cypress, Texas. This unique project that we have established with these devel- in the Houston area contains a structured opers, our many valued local developers, parking facility, METRO bus platform, a 273 and major tenants including Fiesta, HEB, unit, four-story apartment community, and CONTACT INFO Kroger and Walgreens. multi-story buildings occupied by retail, res- CDA Architects taurant and office users. 14403 Cornerstone Village Houston, TX 77014 Reinvigorating Communities Working with Berenson Associates and CDA has worked with NewQuest Properties Fidelis Realty Partners, CDA has redevel- Phone: 281.440.3301 and other clients on master-planned retail oped a 1960s-era traditional mall creating Fax: 281.440.3755 and mixed-use projects. Among these, devel- an updated power center and retail pad site Website: opments in smaller markets of Pflugerville, development of 500,000 square feet on New Braunfels, and Rosenberg, Texas, will nearly 60 acres. Email: each boast roughly 1 million square feet of retail, restaurant service and entertainment Your Retail Goals Size of Firm: 21 tenants when completed. In addition to these prominent projects, we Year Established: 1974 have an extensive background in grocery Key Contacts: Changing the Face of Houston anchored centers. For your retail goals, the Ray Duerer, AIA, LEED AP Trammell Crow recently unveiled a CDA staff at CDA Architects is ready to serve Tamim El Haje, AIA Ed Talley, AIA designed development in Houston anchored you. 28 Sept09 / Special Adver tising Supplement to R E TA I L T RA F F I C
  26. 26. 2009 Leaders In Retail Architecture Philly Live!, PhiladelphiaThe Cordish Company selected Design Collective to design a new 300,000-square-foot mixed-use entertainment des- tination for the City of Philadelphia. Located in the heart of the stadium district, home to stadiums for the Phillies, Flyers, 76ers and Eagles, Philly Live! will contain 250,000 square feet of retail and restaurant space, a 300-roomhotel and 95,000 square feet of club/entertainment space. Ballpark Village, St. Louis Design Collective has been retained by the St. Louis Cardinals and The Cordish Company to be the lead architect and planner for Ballpark Village, a $650 million urban mixed-use development adjacent to the Busch Stadium. The master plan calls for over 300,000 square feet of retail and entertainment space, a museum for the St. Louis Cardinals and the relocated Bowling Hall of Fame, a 225,000-square- foot corporate office tower, two garages and a “loft” hotel tower. DESIGN COLLECTIVE Design Collective is an 87-person, multidisci- tively juxtapose diverse uses including retail, plinary design firm with offices in Baltimore, residential, commercial, entertainment, insti- Md., and Durham, N.C. We offer a unique set tutional and transportation. We have exten- of qualifications. We have solidified our repu- sive experience in the design of residen- tation as an exceptional design firm that pro- tial, office, retail and entertainment projects, vides unparalleled service and expertise in the which ideally suits us when working on com- areas of planning, urban design, architecture, plex, urban mixed-use developments. Our CONTACT INFO landscape architecture and interior architec- ability to seamlessly integrate these complex Design Collective Inc. 601 East Pratt Street ture. Our particular focus has been on urban combinations while creating vibrant places is Suite 300 mixed-used development, Smart Growth and nationally recognized. In cities like Baltimore, Baltimore, MD 21202 New Urbanism, corridor and neighborhood Philadelphia, Daytona Beach, Fla., St. Louis, Phone: 410.685.6655 revitalization, sustainable design, brownfield Sacramento, Calif., and abroad, these projects Fax: 410.539.6242 redevelopment, adaptive use, historic pres- have served as catalysts to revitalize and Website: ervation, traditional-neighborhood and tran- energize surrounding neighborhoods. sit-oriented developments, retail and enter- Several projects currently in design Email: tainment, town and gown, and campus-edge include: Ballpark Village in St. Louis, a mixed- businessdevelopment_info@ developments combining retail with student use development adjacent to the new Busch housing. Stadium; Daytona Live!, a retail entertainment Size of Firm: 87 With more than 4 million square feet of complex with residential and office space Year Established: 1978 retail mixed-use projects “on the boards,” across from the Daytona 500 Speedway in Key Contacts: Design Collective’s project portfolio of urban Daytona Beach; and Rouzan, a mixed-use John Clark, Principal mixed-use projects accommodate and sensi- neighborhood in Baton Rouge, La. Rich Burns, AIA, Principal 32 Sept09 / Special Adver tising Supplement to R E TA I LT RA F F I C
  27. 27. 2009 Leaders In Retail ArchitectureQ: Arrowstreet CDA Architects John Rufo, Associate Principal: We are find- Ray Duerer, President: Architects, owners ing that owners are more conservative with and tenants still desire to be environmentally their capital and therefore even more skepti- friendly; however, costs are being scrutinized cal about up front costs versus long-term very closely in this economy. Initiatives that payback. While audits and planning for sus- offer benefits at little or no cost are viabletainability is usually comprehensive, the parts that move and should find their way into all projects, while initiativesforward are often those with quick paybacks. with higher price tags are not being seriously considered. Design Collective Dorsky Hodgson Parrish Yue Richard T. Burns, AIA, Partner: We see no Kevin Zak, Partner: Sustainability is rooted slowdown in the drive for more and better in our design process and that has not sustainable environments. We are actively changed. Our clients continue to focus on demonstrating that sustainable designed creating developments that provide long- built environments can be affordable and term viability and offer their customersproduce significant and measurable positive economic, value that transcends developments of the past—and betterenergy, merchandising and branding results for our clients. positions their development for the future. GreenbergFarrow Perkowitz+Ruth Architects Navid Maqami, AIA, Principal: The private Sy Perkowitz, AIA, President & CEO: Our cli- sector is clearly more reluctant to spend ents are interested in renovating spaces and resources. In contrast, public, publicly assist- developing in urban locations. Adaptive reuse ed and institutional projects are more deter- and infill development are the essence of sus- mined than ever to achieve sustainability and tainable design. Our clients also are focusedattain higher LEED ratings. Merely being certified is no lon- on cost-saving measures, such as energy-efficient lighting,ger enough. Agencies are demanding Silver or better. proper shading and materials that reduce heat gain.Q: Arrowstreet CDA Architects John Rufo, Associate Principal: Because of Ray Duerer, President: While rents are drop- their unique position, architects can often ping, architects have to effect the reduction find the intersection between the eco- of building costs to help clients keep projects nomic needs and goals of the owner and the profitable. Its crucial to design for cost-effec- realities of the market in ways that provide tive construction by specifying quality yetopportunities to enhance the physical and social inexpensive materials, designing for efficient labor installa-environment. tion, and re-thinking superfluous design elements. Design Collective Dorsky Hodgson Parrish Yue Richard T. Burns, AIA, Partner: Multi- Kevin Zak, Partner: We’re aggressively offer- disciplinary design firms like ours provide ing creative solutions that add to the income tremendous value to owners and tenants by side of the ledger. By understanding what creating unique “place particular” shopping has and hasn’t worked for our clients, we and entertainment experience, which are look for ways to address why a center isbased on proven merchandising and leasing principles but underperforming. In collaboration with our clients, we canhave a distinct and discernible eye to the future. then offer creative ways to maximize a center’s potential. GreenbergFarrow Perkowitz+Ruth Architects Navid Maqami, AIA, Principal: Boosting net Sy Perkowitz, AIA, President & CEO: While occupancy is key to the process of reposi- architects can provide smart design solutions tioning projects. In repositioning, one has to to reinvent a property, other consultants re-plan and re-imagine a center or project. To can help program activities that appeal to succeed, a newly repositioned project must the target demographic or mobilize tenantsbe both fresh and also more efficient. to participate in special promotion. Today, a 360-degree approach is essential to truly help owners meet their goals. Special Adver tising Supplement to R ETA I L T RA F F I C / Sept09 33
  28. 28. 2009 Leaders In Retail Architecture St. John’s Town Center, Palm Beach, Fla. Drawing inspiration from the historic shopping dis- trict of Worth Avenue, St. John’s Town Center was expanded to include six new buildings for a total of 226,000 square feet of restaurant and retail space to the existing lifestyle and power center. The Promenade at Coconut Creek, Coconut Creek, Fla. This LEED mixed-use project is located in a newly created downtown with 254,000 square feet of open-air regional shopping and entertain- ment, 150,000 square feet of offices, and 456 residential units. CONTACT INFODORSKY HODGSON Dorsky Hodgson Parrish YuePARRISH YUE Offices: Cleveland, Ft. Lauderdale, Fla. Washington, D.C.Partnering... it’s how we work; that’s how Fla. Serving as a catalyst, it is one of the first Phone: 216.464.8600we create exciting projects. Whether it’s a planned areas in the country to become anew development or repositioning an exist- LEED district. Fax: 216.464-8608ing mall, we believe that our process—col- The design challenge for repositioning Email: Cleveland@dhpy-arch.comlaborating with our clients from concept Florida Mall in Orlando was to bring a fresh,to finished project—is how we achieve this. sophisticated look while blending in with the Website: www.dorskyhodgson.comIntegrating great design with sustainable existing mall, one of the country’s largestpractices enables us to create projects that single-story malls with 1.7 million square feet. Size of Firm: 86are responsible to our clients and the envi- Scheduled for opening this fall, the expansion Year Established: 1959ronment. for Simon Property Group is adding 139,000 Key Contacts: Cleveland: The Promenade at Coconut Creek, devel- square feet of retail and restaurants. William Dorsky, Kevin Zak, Cornelia C. Hodgson, Davidoped by Stanbery Development, is an exam- While very different, both The Promenade O. Parrishple of that collaborative process. Opened in at Coconut Creek and Florida Mall have Ft. Lauderdale, Fla.:November 2008, this 23-acre, LEED mixed- created spaces that encourage a sense of Victor Yueuse project was designed for the new down- community and interaction—a place where Washington, D.C.:town district for the City of Coconut Creek, residents can shop, play, work and live. Victor Yue34 Sept09 / Special Supplement to R E TAI LTRAFFI C
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  31. 31. Delivering successful retaildevelopments in today’s mostdemanding markets. .com
  32. 32. 2009 Leaders In Retail ArchitectureEast River Plaza, New York CityEast River Plaza, a 650,000-square-foot retail center situated on a mere6.3-acre site, includes parking for 1,248 cars over seven levels.GREENBERGFARROWDesigning a significant and wide range of River Plaza, Rego Park and Gateway Centercomplicated retail developments in some at Bronx Terminal Market. These three proj-of the nation’s most demanding markets, ects together deliver nearly 2.2 million CONTACT INFOGreenbergFarrow continues to ensure that square feet of retail and 4,938 parking GreenbergFarroweach is designed to deliver not just financial spaces on approximately 29 acres. 44 W. 28 Streetsuccess but also consumer-friendly environ- East River Plaza delivers a staggering 16th Floor New York, NY 10019ments. While each project brings a fresh amount of retail on a restricted urban site.array of challenges, utilizing a logical and Nearing completion, this 650,000-square- Phone: 212.725.9530collaborative approach at the outset can foot center is comprises four stories and a Web site:help ensure these challenges are trans- basement with a seven-level parking garage www.greenbergfarrow.comformed into beneficial solutions that serve for 1,248 cars on 6.3 acres. Separated by an Email: info@greenbergfarrow.comthe interests of the developer, the retailer open-air covered gallery space with pedes-and the consumer. trian walkways and bridges, the first three Size of Firm: 150+ The result has been an impressive array retail levels include a cellar to house two Year Established: 1974of projects that range from shopping desti- big-box retailers while the upper two levels Key Contact:nations on highly restrictive sites to adap- will be occupied by seven smaller users. Navid Maqami, AIA, LEED AP John Clifford, P.E.tive reuse projects to complicated recon- GreenbergFarrow is the design architect Essie Ghadrdan, P.E., CEOfigurations of existing urban malls. In 2009, and architect of record. The project is being John Nourzad, P.E.however, three complex vertical retail proj- co-developed by Forest City Ratner and the Hughes Thompson, AIAects are set to open New York City—East Blumenfeld Development Group.38 Sept09 / Special Adver tising Supplement to R E TA I LT RA F F I C