Top 10 painful reasons to embrace inbound marketing
Top 10 Painful Reasons to Embrace Inbound Marketing<br />
<ul><li>Telling is not selling. Lengthy copy about your services, company, and methodologies is not customer centric.
Lack of engagement. “brochure-sites” lack engagement and fail to provide value to your prospects that keep them coming back to your content.</li></ul>Reason #1: Your website only functions as a brochure<br />2<br /><ul><li>Not sales funnel friendly. Lack of opps for target audiences to download, subscribe, and follow you don’t fill the top end of the funnel.</li></ul>Photo Credit: cncpt<br />
<ul><li>Cold calling is costly and time consuming. Cost of sales people who spend majority of time leaving voicemails doesn’t provide ROI.</li></ul>Reason #2: Your main method of lead gen is cold calling<br />3<br /><ul><li>Buyers apt to search for solutions. Buyers want to form their own opinion of viable products and solutions. </li></ul>Photo Credit: garagemonkeysan<br />
<ul><li>An interruption doesn’t start the conversation well. Let’s face it, distracting your buyer with a cold call or email blast is not the best way to get them tuned into your message.</li></ul>Reason #3: Your Sales and Marketing Messages are mostly interruptions<br />4<br /><ul><li>Buyers are constructing barriers. Spam filters, gatekeepers, and voicemail make it hard reach decision makers. </li></ul>Photo Credit: GregPC<br />
<ul><li>Traditional methods for building brand awareness of SMB companies don’t work. SMB’s can’t afford large sponsorship and advertising expenses.
Since people don’t recognize you, you spend a lot of time gaining trust. Lack of trust and recognition prevents us from getting to the table with prospective customers.</li></ul>Reason #4: You are not known or viewed as a trusted resource<br />5<br />Photo Credit:AndyRob<br />
<ul><li>You want want to try to new marketing methods, but you are not sure where to start. It’s difficult to stay up to date on the latest best practices on SEO, Social Media, and developing new content. </li></ul>Reason #5: Your content strategy is non-existent<br />6<br /><ul><li>You have content ideas, but you can’t implement them. Producing engaging content is a challenge to carry out with internal resources due to time and budget constraints.</li></ul>Photo Credit:AndyRob<br />
<ul><li>You are not easily found using the keywords relevant to our business. If people can’t find you it’s difficult to draw in an audience. </li></ul>Reason #6: You are rarely “found” by your target market<br />7<br /><ul><li>Your content is not optimized to get found by our buyers. Without content, you are missing out on opportunities to be found thru search and social channels.</li></ul>Photo Credit:www.solerito.com<br /><ul><li>It’s not clear how to reach your target audience over social media channels.Placing content in the right social media enable’s your audience to follow you.</li></li></ul><li><ul><li>Inaccurate and outdated contact and account data is a drag on sales. Sales spin their wheels calling on contacts with bad information.</li></ul>Reason #7: Your Data Foundation is messy<br />8<br /><ul><li>Adding relevant and new targets is difficult and costly. Costly lead lists are not targeted and it’s a challenge to build the list internally.</li></ul>Photo Credit: WayTru<br />
<ul><li>The brunt of marketing falls on the executives, who have little time to address. Likely missing out on opportunities to boost awareness and lead generation.
Marketing resources are expensive. Running an inbound marketing machine internally in your organization is costly.</li></ul>Reason #8: You don’t have the resources to implement a strategy<br />9<br />Photo Credit: cogdogblog<br />
<ul><li>Buyers and communication methods are evolving. Reaching, targeting, and engaging your target audience with interesting and unique content is key to beating your competitors over the future. </li></ul>Reason #9: Your competitors are utilizing inbound marketing tactics<br />10<br /><ul><li>Inbound marketing and content marketing is becoming pillar to the marketing mix. Engaging potential buyers and “brand-advocates” require new forms of education and problem solving.</li></ul>Photo Credit: frankblacknoir<br />
<ul><li>Every business is looking to increase revenue and profit. Building awareness and generating leads is the only way to fill the funnel and close more business.
Relying on traditional methods like sales cold calling and advertising are expensive and losing effectiveness. “Interruption Marketing” and Cold calling has become a negative-sum game and chews into profits.</li></ul>Reason #10: You need to boost the bottom line<br />11<br />Photo Credit: PinkMoose<br />
Talk with us to get your Inbound Marketing Grade!<br />12<br />If any of these reasons resonate with your business and marketing initiatives, contact us today!<br />www.echogravity.com<br />