An Account Person's Guide to the ECHO Awards

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Learn more about the 2011 DMA International ECHO Awards from this presentation for account people, by an account person. Because we're all in this together.

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An Account Person's Guide to the ECHO Awards

  1. 1. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS2011 DMA INTERNATIONAL ECHO AWARDSA GUIDE FOR WINNERS (AND THE ACCOUNT PEOPLE WHO CODDLE THEM)
  2. 2. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 1. AWARDS =Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  3. 3. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 1. AWARDS = EXCELLENCEGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  4. 4. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 1. AWARDS = EXCELLENCE (AND RAISES) 2.Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  5. 5. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 1. WEʼRE ALL IN THIS TOGETHER! 2. (EVEN IF THE CREATIVES 3. NEVER READ YOUR BRIEF)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  6. 6. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD COST-BENEFIT ANALYSIS BENEFITS COST 1. Recognition of peers 1. Nominal entrance fee 2. Recognition of clients 2. Time spent on entries 3. Boosted morale 4. New business toolGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  7. 7. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  8. 8. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  9. 9. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  10. 10. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  11. 11. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  12. 12. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS ECHO AWARD JOURNEY (ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  13. 13. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 78% OF AGENCY EMPLOYEES WOULD RATHER WIN AN AWARD THAN NOT WIN AN AWARD. *DATA BASED ON A SHOW OF HANDS 1.Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  14. 14. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 5 REASONS CREATIVE AGENCIES SHOULD ENTER 1) You could winGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  15. 15. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 5 REASONS CREATIVE AGENCIES SHOULD ENTER 1) You could win 2) Your client looks goodGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  16. 16. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 5 REASONS CREATIVE AGENCIES SHOULD ENTER 1) You could win 2) Your client looks good 3) You have good work thatʼs really goodGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  17. 17. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 5 REASONS CREATIVE AGENCIES SHOULD ENTER 1) You could win 2) Your client looks good 3) You have good work thatʼs really good 4) Compete only within your industry categoryGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  18. 18. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS 5 REASONS CREATIVE AGENCIES SHOULD ENTER 1) You could win 2) Your client looks good 3) You have good work thatʼs really good 4) Compete only within your industry category 5) Form is easy to fill out (which is really really good)Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  19. 19. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS CATEGORIES OF NOMINATION FINANCIAL PRODUCT NOT FOR PROFIT AUTOMOTIVE AND SERVICES BUSINESS AND INFORMATION PHARMACEUTICAL/ CONSUMER SERVICE TECHNOLOGIES HEALTHCARE COMMUNICATIONS/ PRODUCT INSURANCE MANUFACTURING UTILITIES AND DISTRIBUTION TRAVEL AND RETAIL AND PUBLISHING/ HOSPITALITY/ DIRECT SALES ENTERTAINMENT TRANSPORTATIONGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  20. 20. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS AWARD ROI ANALYSIS 1. * * BASED ON WHAT WEʼVE HEARD FROM PEOPLE WHO HAVE WON AWARDSGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  21. 21. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS “If you think you can win, you can. Faith is necessary to victory.” — William Hazlitt (He has a Wikipedia page, so he must know what heʼs talking about) 1.Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  22. 22. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS DEADLINE FOR ECHO AWARDS EARLY BIRD DEADLINE: April 14, 2011 DEADLINE: April 25, 2011 EXTENDED DEADLINE: May 5, 2011 (includes a $55 late fee) CEREMONY: October 4, 2011 RAISES FOR WINNERS: 2012, give or takeGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
  23. 23. HH hutchinson hale ECHO INTERNATIONAL ECHO AWARDS Get the entry form at ECHOAWARDS.ORG or follow us on Twitter @DMA_USAGet the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

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