The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

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Kriti Sachdev presentation at SMSin2011

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The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

  1. 1. PETA AND OUR AFFILIATES: InnovativeAnimal Activism
  2. 2. PETA India in the News
  3. 3. Victories by PETA US or Other AffiliatesAIIMS La Senza SamsungBurger King Lufthansa ShellCarlsberg McDonald’s TargetCovance Mobil TexacoKFCs in Canada NASA UnileverKroger Polo Ralph Lauren Wendy’s And many more ...
  4. 4. PETA US Ranked ThirdMost Social Media–Savvyin the USOnly NASA and The White House rankhigher.(Findings from the first-ever Digital IQ Index for the Public Sector, conducted by L2, amembership organisation focused on digital innovation, and the George WashingtonSchool of Business)
  5. 5. Animal Rights Is Personal: SocialNetworking by PETA US and PETA India
  6. 6. One Who Reads Is One Who Leads
  7. 7. PETA US Donna Karan Facebook Takeover Can u show us what goes into ur designs? What does DKNY stand for? I’m trying to save something today - can u help?
  8. 8. PETA US NASA #TWTRCON TakeoverAnimal defenders took to Twitter, taking over the#TWTRCON hashtag, and demanded that NASA haltplans to fund a cruel radiation experiment onmonkeys.
  9. 9. PETA India Harnesses Star Power
  10. 10. PETA US’ Use of Games
  11. 11. PETA US’ Use of Games
  12. 12. PETA US’ Use of Games
  13. 13. PETA and Our Affiliates’ Use ofMaterial That Resonates Emotionally
  14. 14. “We know none of these gimmicks alone will change the whole world, but if you try never to miss an opportunity, no matter how big or small, the combined effect will change the world.” – PETA Director, Ingrid E Newkirk
  15. 15. So, the moral of the story is … “Like” us on Facebook. Facebook.com/PETAIndia Follow us on Twitter. Twitter.com/PETAIndia

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