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Using Social Media to Drive Metadata Optimization


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In this session, I illustrate how social collaboration provides context and metadata to content, which can then be used to more accurately update and improve metadata optimization, improving the oevrall search experience in SharePoint and other collaboration platforms.

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Using Social Media to Drive Metadata Optimization

  1. 1. Christian Buckley,Director of Product Evangelism at Axceler• Microsoft MVP for SharePoint Server• Prior to Axceler, worked for Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and worked as a consultant in the areas of software, supply chain, grid technology, and collaboration• Co-founded and sold a software company to Rational Software. At E2open, helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita, Cisco, and Seagate• Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management.• Twitter: @buckleyplanet Blog: Email:
  2. 2. Just released from Microsoft PressOrder your copy at 10 common business problems with provenSharePoint solutions• Set up a help desk solution to track service requests• Build a modest project management system• Design a scheduling system to manage resources• Create a site to support geographically dispersed teams• Implement a course registration system• Build a learning center with training classes and resources• Design a team blog platform to review content• Create a process to coordinate RFP responses• Set up a FAQ system to help users find answers quickly• Implement a cost-effective contact management system
  3. 3. Improving Collaboration since 2007Mission: To enable enterprises to simplify, optimize, andsecure their collaborative platforms Delivered award-winning administration and migration software since 1994, for SharePoint since 2007 Over 2,000 global customersDramatically improve the managementof SharePoint Innovative products that improve security, scalability, reliability, “deployability” Making IT more effective and efficient and lower the total cost of ownershipFocus on solving specific SharePointproblems (Administration & Migration) Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends
  4. 4. Social
  5. 5. Search
  6. 6. integrated seamlessensuring productivity when moving betweenworkstreamsimproving end user productivity social experiences
  7. 7. "The first rule of any technology used ina business is that automation applied toan efficient operation will magnify theefficiency. The second is thatautomation applied to aninefficient operation willmagnify the inefficiency."~ Bill Gates
  8. 8. “Social is just another layer of the search experience.”
  9. 9. Email Cell Twitter 425.246.2823 @buckleyplanet
  10. 10. Email Cell Twitter 425.246.2823 @buckleyplanet
  11. 11. Users My Site Corporate Departments Teams Empowerment
  12. 12. Email Cell Twitter 425.246.2823 @buckleyplanet
  13. 13. Email Cell Twitter 425.246.2823 @buckleyplanet
  14. 14. Email Cell Twitter 425.246.2823 @buckleyplanet
  15. 15. • Book title • Name • Device ID• Author • Account Number • Email• ISBN • Credit Card • Software version• Publisher • Social Security # • Billing Address
  16. 16. Email Cell Twitter 425.246.2823 @buckleyplanet
  17. 17. • Name• Account Number• Mileage to date• Home town• Travel dates• City visiting• Flight number• GPS position• Friend’s Name• City visiting• GPS position• Distance to friend• Avoidance Flag = Yes
  18. 18. Expanding your Taxonomy
  19. 19. people applying their own tags the tags that make sensebecomes more and more appropriate for the audienceany value
  20. 20. Taxonomy Folksonomy • Paper • Paper • Airplane • Flight • White • Airplane • Toy • Design • White • Toy • Origami • Technique • Distance
  21. 21. taxonomy folksonomy Opportunity to improve global search
  22. 22. How does all of this help you optimize your metadata?
  23. 23. @JussiMori Perceived usefulness External Personal Intention Actual variables attitude to use system use Simple To use The Gamification influence point!Source:
  24. 24. Track and reward user behavior: • Document Management (Creating and Contributing) • Creating, editing, or contributing to a wiki page • Starting or participating in a discussion thread For SharePoint • Posting a comment on content (docs, wikis, blogs, discussion threads)URL: • Viewing pages • Rating content • Voting on content • Tagging content • Employee collaboration @JussiMori
  25. 25. Christian 425-246-2823@buckleyPLANETwww.buckleyPLANET.comand Order your copy at Additional Resources On The Importance of Metadata, Craig Mullins Enabling Social Media through Metadata Managed Metadata in SharePoint 2010, Scott Singleton The Battle for Metadata in SharePoint 2010, Michal Pisarek 5 Steps of a Successful SharePoint Site Transformation Creating Passionate Users, Kathy Sierra