Jumpstart Your                    SharePoint Community Efforts                                      Christian Buckley     ...
My Background                        Christian Buckley, Director of Product Evangelism at Axceler                        •...
Axceler Overview        Improving Collaboration for 16+ Years                    Mission: To enable enterprises to simplif...
The Role of Evangelism             Product Management                    Feedback loop from partner and customer into prod...
The Evangelist Role                    Product                    Partner                    CommunityEmail               ...
Your RoleEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplanet   http:...
Why develop community?Email               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyp...
SharePoint is the fastest growing server product in               Microsoft history, rivaling the success of MS Office    ...
Why Community Development?             Proactively drive perceptions             Visible member of the community          ...
The Consumer Decision Journey      HBR 12/2010Email               Cell           Twitter          Blogcbuck@axceler.com   ...
Why Involve End Users?             Executives             Managers             IT Department             Consultants      ...
Studies show that end user                    participation in the design and                      development of a system...
What is so hard about             developing community?Email               Cell           Twitter          Blogcbuck@axcel...
Case StudyEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplanet   http...
How to             Jumpstart CommunityEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246....
No registration required http://www.axceler.com/Portals/0/ebooks/BuildingYourPersonalBrand.pdf
Strategy 1: EventsEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplane...
Strategy 1: Events             1.     Start a company user group             2.     Join your local/regional SPUG         ...
While at these events:                • Bring a friend, family member, co-worker                • Introduce yourself to so...
Feedback                                                                    Mechanisms                                    ...
Strategy 2: Social MediaEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckle...
Definitions      “Social media is media designed to be disseminated through social      interaction, created using highly ...
Email               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplanet   http://buckley...
Cultural Battle                    “Even those who fancy themselves the most progressive                    will fight aga...
Strategy 2: Social Media             1.     Create a Twitter personal profile             2.     Create a Twitter company ...
Social Media is about consistency                                                                                    Blog ...
Strategy 3: ContentEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplan...
The Power of Content                    More than any other activity, content                    creation drives thought l...
Strategy 3: Content             1.     Create a blog             2.     Read and comment on other blogs             3.    ...
8.     Publish a newsletter             9.     Host a webinar             10.    Create a podcast             11.    Creat...
Strategy 4: Take ActionEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckley...
Strategy 4: Take Action             1.     Create a metadata strategy             2.     Create a user adoption strategy  ...
Define SuccessEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplanet   ...
Have success defined up front:                Number of end users participating                Number of events held    ...
Best Practices for Success             Get your end users involved early             Have their roles defined for each pha...
The Secret to Community Success                    1. Bring a friend                        2. Get involved               ...
ReadinessEmail               Cell           Twitter          Blogcbuck@axceler.com   425.246.2823   @buckleyplanet   http:...
For more information          Contact me at               Christian Buckley, cbuck@axceler.com, 425-246-2823              ...
Email       Special Thanks to Our Sponsorscbuck@axceler.com                    Email Cell               Twitter           ...
Jumpstart Your SharePoint Community Efforts #SPSRIC
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Jumpstart Your SharePoint Community Efforts #SPSRIC

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Presentation from SharePoint Saturday Richmond (#SPSRIC) walking through ideas for starting / building communities.

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  • As a technology evangelist, my role is to provide feedback and enhancements to our product team based on input from customers, consultants, SharePoint experts and partners. Across many conversations with a diverse group of people, one theme is clear: end users are not involved enough in SharePoint planning.
  • OK, so you have the high-level scope of your project: in this example, it is to migrate several SPS 2003 and MOSS 2007 environments to a brand new SharePoint 2010 farm (or multiple farms). Your team has a defined development methodology (or a set way of doing things) and assigned a project manager. Your management team has an idea of how they’d like to see the new site or system designed, but you need to gather input from the people who will be using the system on a day-to-day basis.Here are four strategies for feedback that will help you get your end users more involved:
  • There is no single way to manage a project. Your methodology, the documentation you generate, and the level of involvement of your end users all depend on your corporate culture, the size and scope of your SharePoint upgrade / migration, and the standard project management measurements (time, cost, resources). However, the key to success is the same no matter how you approach the problem: understand the scope before you begin, and remind yourself of that scope throughout the project. Right behind that project truth in importance is an equally critical success factor: get your end users involved early, and often. Decide where and when to involve users as part of your pre-planning activities. This is the most fluid of the strategic considerations, as it really just depends on who your users are, what the current environment looks like, and the overall goals of your migration. Understand the culture of your organization, and be aware of your end user’s needs. Remember: users who participate in the creation of a system are more likely to accept and support that system once deployed. This is sage advice for any project. Your users know their content – so let them drive activities around file share migrations, taxonomy development, metadata assignment, and signoff of the overall project plan. If you do this, you’ll find that people actually care about the system. And if they care about it, they’ll use it.
  • There is no single way to manage a project. Your methodology, the documentation you generate, and the level of involvement of your end users all depend on your corporate culture, the size and scope of your SharePoint upgrade / migration, and the standard project management measurements (time, cost, resources). However, the key to success is the same no matter how you approach the problem: understand the scope before you begin, and remind yourself of that scope throughout the project. Right behind that project truth in importance is an equally critical success factor: get your end users involved early, and often. Decide where and when to involve users as part of your pre-planning activities. This is the most fluid of the strategic considerations, as it really just depends on who your users are, what the current environment looks like, and the overall goals of your migration. Understand the culture of your organization, and be aware of your end user’s needs. Remember: users who participate in the creation of a system are more likely to accept and support that system once deployed. This is sage advice for any project. Your users know their content – so let them drive activities around file share migrations, taxonomy development, metadata assignment, and signoff of the overall project plan. If you do this, you’ll find that people actually care about the system. And if they care about it, they’ll use it.
  • Jumpstart Your SharePoint Community Efforts #SPSRIC

    1. 1. Jumpstart Your SharePoint Community Efforts Christian Buckley cbuck@axceler.com @buckleyPLANET SharePoint Saturday Richmond November 5th, 2011Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    2. 2. My Background Christian Buckley, Director of Product Evangelism at Axceler • Most recently at Microsoft • Microsoft Managed Services (now Office365-Dedicated) • Advertising Operations, ad platform API program • Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration • Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM • At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco • I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    3. 3. Axceler Overview Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms Delivered award-winning administration and migration software since 1994 Over 2,000 global customers Dramatically improve the management of SharePoint Innovative products that improve security, scalability, reliability, “deployability” Making IT more effective and efficient and lower the total cost of ownership Focus on solving specific SharePoint problems (Administration & Migration) Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trendsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    4. 4. The Role of Evangelism Product Management Feedback loop from partner and customer into product Deeply involved with future versions Pioneer best practices to create collateral and help support customers Develop customer data and validate, provide gap analysis, provide design guidance and advocate for product changes Community Development Enrich and expand the Microsoft relationship Provide thought leadership in the SharePoint community Product champion and influence through blogs, forums, conferences, articles Build lasting connections with key leaders in the SharePoint product team, Microsoft field offices, and partner community Partner Development Recruit partners (ISVs, SIs, professional service firms, independent consultants) Track and support partner activities and their customer needs Help refine and build the partner program details, forms, documentation Work with marketing and IT to design and build a partner portal Develop training and marketing content and videos to support partners Technical Enablement Work closely with customers on adopting and extending our toolsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    5. 5. The Evangelist Role Product Partner CommunityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    6. 6. Your RoleEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    7. 7. Why develop community?Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    8. 8. SharePoint is the fastest growing server product in Microsoft history, rivaling the success of MS Office The SharePoint partner ecosystem fills the platform gaps, and helps deliver solution ROI Many credit the SharePoint community with making SharePoint the success that it is Microsoft is looking at ways they can tap into key learning from the SharePoint community, extend it to other product areasEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    9. 9. Why Community Development? Proactively drive perceptions Visible member of the community Thought leadership Connect to experts, partners, customers Microsoft relationship Awareness of the brand and our productsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    10. 10. The Consumer Decision Journey HBR 12/2010Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    11. 11. Why Involve End Users? Executives Managers IT Department Consultants Partners The SharePoint Fairy End Users will determine the success of your SharePoint deploymentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    12. 12. Studies show that end user participation in the design and development of a system dramatically increases the chance of successEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    13. 13. What is so hard about developing community?Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    14. 14. Case StudyEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    15. 15. How to Jumpstart CommunityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    16. 16. No registration required http://www.axceler.com/Portals/0/ebooks/BuildingYourPersonalBrand.pdf
    17. 17. Strategy 1: EventsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    18. 18. Strategy 1: Events 1. Start a company user group 2. Join your local/regional SPUG 3. Join your local/regional technology organizations 4. Attend or help organize a SharePoint Saturday 5. Attend or host a SharePint 6. Attend a regional conference 7. Create your own eventEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    19. 19. While at these events: • Bring a friend, family member, co-worker • Introduce yourself to someone new, every time • Take notes on what worked, what you would do differently • Get to know the people who run them, the movers and shakers within the communityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    20. 20. Feedback Mechanisms I find your lack of faith in the community disturbing…Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    21. 21. Strategy 2: Social MediaEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    22. 22. Definitions “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.orgEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    23. 23. Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    24. 24. Cultural Battle “Even those who fancy themselves the most progressive will fight against other kinds of progress, for each of us is convinced that our way is the best way.“ — Louis LAmour • Understand your corporate culture before you try to change anything • Explain what it is you’re trying to do, and get end users onboard • In addition to executive buy in, you need your end users to buy inEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    25. 25. Strategy 2: Social Media 1. Create a Twitter personal profile 2. Create a Twitter company profile 3. Join a Facebook group 4. Start a Facebook group 5. Join groups on LinkedIn 6. Bookmark the MSDN/TechNet forums, create a profile 7. RSS feeds for your favorite blogs and sites 8. Use Google Analytics 9. Use Hubspot and other tracking tools 10. Utilize social bookmarking on all contentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    26. 26. Social Media is about consistency Blog daily activity / visits Social media visits Twitter follower growth Blog subscription growthEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    27. 27. Strategy 3: ContentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    28. 28. The Power of Content More than any other activity, content creation drives thought leadership, and is the cornerstone of building community.Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    29. 29. Strategy 3: Content 1. Create a blog 2. Read and comment on other blogs 3. Create an editorial calendar, write with intent 1. Blogs lead to 2. Articles, which lead to 3. Whitepapers and presentations, which lead to 4. Books, featured content, and other content opportunities 4. Create a metadata strategy 5. Present at a regional event or conference 6. Create content for an aggregator (Squidoo, About) 7. Write an ebookEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    30. 30. 8. Publish a newsletter 9. Host a webinar 10. Create a podcast 11. Create videos 12. Partner with other authors and experts, cross-marketEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    31. 31. Strategy 4: Take ActionEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    32. 32. Strategy 4: Take Action 1. Create a metadata strategy 2. Create a user adoption strategy 3. Brand yourself 4. Use free press release services 5. Use free event services (Evite) 6. Create branded bling 7. Hire a publicistEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    33. 33. Define SuccessEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    34. 34. Have success defined up front:  Number of end users participating  Number of events held  Articles written  Views / downloads  Make it part of your formal commitments  Communicate your plans  Tell people your plans  Give people visibility as you work  Tell people what you’ve accomplishedEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    35. 35. Best Practices for Success Get your end users involved early Have their roles defined for each phase of the project Let the end users drive the preparation and management of their own content and metadata, wherever possible Communicate often, and show them progress Celebrate the small wins!Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    36. 36. The Secret to Community Success 1. Bring a friend 2. Get involved 3. Keep learningEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    37. 37. ReadinessEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    38. 38. For more information Contact me at Christian Buckley, cbuck@axceler.com, 425-246-2823 On Twitter at @buckleyplanet www.buckleyPLANET.com Download the free ebook! http://bit.ly/aiYKWR Articles Starting a Community is Hard SharePoint, Hillbillies, and CommunityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
    39. 39. Email Special Thanks to Our Sponsorscbuck@axceler.com Email Cell Twitter Cell cbuck@echotechnology.com @buckleyplanet 425.246.2823 425.246.2823 Twitter Blog Blog @buckleyplanet http://buckleyplanet.net http://buckleyplanet.com

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