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Fedex Logo

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Fedex Logo

  1. 1. LOGO Team : Ladybugs
  2. 2. LOGO Summary FedEx Logo The meaning & the message of logo (Nguyen T. Nhu Quynh) FedEx’s old logo (Bui T.Huyen Trang) The shape of new logo (Bui Phuong Dung) Color of other logos (Nguyen T. Thanh Thuy) The color of main logo (Nguyen Thuy Cuc) FedEx Corporation (Bui Quynh Hoa)
  3. 3. LOGO FedEx Corporation Founded: Frederick W. Smith (1971) as Federal Express Corp. Present name: FedEx Corporation (since 2000) Slogan: The World On Time Products: Post delivery, express mail, freight forwarding, third-party logistics (FedEx 2012 & Wikipedia)
  4. 4. LOGO Federal Express’s Logo  The original logo was designed by Richard Runyan in 1973
  5. 5. LOGO FedEx’s Logo New logo is designed by Lindon Leader in 1994
  6. 6. LOGO FedEx’s Logo The conjoined “dE”: a close cohesion of the corporation and its purpose in serving customers Simple font
  7. 7. LOGO FedEx’s Logo Hidden arrow - a symbol for speed & precision
  8. 8. LOGO FedEx’s Logo Purple - the color of royalty that is associated with wealth & prosperity Orange - tied with fun times, happy & energetic days; also associated with ambition
  9. 9. LOGO
  10. 10. LOGO FedEx’s Logo Different colors in FedEx logos
  11. 11. LOGO Meaning & Message of Logo Message: Always moving forward to serve customer best Creating Beliefs in Best FedEx services
  12. 12. LOGO Reference FedEx 2012, ‘Company Information’, About FedEx, last viewed 13 October 2012. <http://about.van.fedex.com/company-information> Johnson, D. 2007, ‘Color Psychology’, Information Please, last viewed 13 October 2012. < http://www.infoplease.com/spot/colors1.html> Precision Intermedia, ‘Color Psychology and Marketing’, Precision Intermedia, last viewed 13 October 2012. < http://www.precisionintermedia.com/color.html>
  13. 13. LOGO

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