Wine 2.0 The Social Production Revolution Crushpad Overview

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Wine 2.0 The Social Production Revolution Crushpad Overview, Numeriglobe 2009

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Wine 2.0 The Social Production Revolution Crushpad Overview

  1. 1. Wine 2.0 The Social Production Revolution www.crushpadwine.com
  2. 2. Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com
  3. 3. Democratizing The Wine Industry
  4. 4. Wine Industry Today Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact
  5. 5. Wine 2.0 • Consumer-centric • Experiential • Transparent • Educational • Affordable • Viral • Scalable
  6. 6. Crushpad Ecosystem CRUSHNET Requirements Marketing and Capital and Sales Web 2.0 CRUSHPAD COMMERCE CRUSHPAD Long Tail Mass Economics Customization Unique Wines
  7. 7. The Future • Online channel for boutique wines • Opens experience model to everyone • Built on five key principles – Story – Experience – Value – Scarcity – Trust • First viable online DTC model? • Preview release in Q409
  8. 8. Wine 2.0 The Social Production Revolution www.crushpadwine.com

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