Social Media 101: Leveraging Social
    Media to Build Your Brand
          Presented by Andy Anderson
       Director of ...
Bottlenotes.com home page




                  2
Social Media 101: A Definition

• “Social media are primarily Internet- and
  mobile-based tools for sharing and
  discuss...
Social Media 101: How to begin?

• Engage with your fans/your community:
   • Create a Newsletter
   • Create a Facebook P...
Bottlenotes Facebook Application




                    5
Sample Wine Blog




                   6
Bottlenotes on Twitter




                     7
PR through email newsletters (Thrillist)




                     8
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Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes Juin 2009

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Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes, Numeriglobe Juin 2009

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Social Media 101: Leveraging Social Media to Build Your Brand Bottlenotes Juin 2009

  1. 1. Social Media 101: Leveraging Social Media to Build Your Brand Presented by Andy Anderson Director of Finance and Operations Bottlenotes.com
  2. 2. Bottlenotes.com home page 2
  3. 3. Social Media 101: A Definition • “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.”* *Wikipedia.com 3
  4. 4. Social Media 101: How to begin? • Engage with your fans/your community: • Create a Newsletter • Create a Facebook Profile • Create a Facebook Group • Create a Twitter Account • Blog • Grow your Community via Dedicated Emails (Editorial or Sponsored) 4
  5. 5. Bottlenotes Facebook Application 5
  6. 6. Sample Wine Blog 6
  7. 7. Bottlenotes on Twitter 7
  8. 8. PR through email newsletters (Thrillist) 8

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