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Journée BigDatataBx atelier DataMarketing Intelligence marketing

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Journée "BigDatataBx = Smart Business" à la CCI de Bordeaux organisée par Excelerate Systems, Cloudera et Pôle Numérique de la CCI de Bordeaux.
L'atelier 3 - DataMarketing = Intelligence marketing / Big Data appliqué au Marketing

Animé par Bruno Saintorens CCI Bordeaux et Amar Lakel Université Bordeaux Montaigne

L'intervention de Amar Lakel est ici http://fr.slideshare.net/alakel/2014-bigdatacci-exelerate-1

Published in: Technology
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Journée BigDatataBx atelier DataMarketing Intelligence marketing

  1. 1. http://www.flickr.com/photos/sibilino/5065802412 Atelier N°3 #DataMarketing #BigDataBx 28/05 Amar LAKEL Bruno SAINTORENS Pôle Numérique CCI Bordeaux
  2. 2. Illustration:JacquesRouxel EditionsCHÊNE
  3. 3. http://www.flickr.com/photos/21496790@N06/5065834411/ #Problèmes
  4. 4. Rétention et fidélisation des clients Acquisition de nouveaux ou plus de clients Augmentation du taux de conversion Augmentation du panier d’achat Vente croisées / vente incitative (Cross Selling / Up Selling) Création de trafic en magasin Organisation de la tarification Efficacité de la publicité … http://www.flickr.com/photos/jdhancock/3759986463
  5. 5. http://www.flickr.com/photos/paul_appleyard/8277037369/ #Difficultés = #Opportunité
  6. 6. http://www.flickr.com/photos/35137234@N06/4010372907 Des 4 "P" aux 5 "I" Produit Place (endroit) Prix Promotion Identification Individualisation Interaction Intégration Intégrité Don Peppers & Al. #Recette
  7. 7. http://www.flickr.com/photos/fotologic/244816744/ #Réalité
  8. 8. Big Data 5V
  9. 9. Photo https://www.flickr.com/photos/t_gregorius/8518817272 "Les entreprises n’ont pas besoin d’une stratégie Big Data pour exploiter l’univers numérique; ce dont elles ont besoin c’est d’un business plan qui intègre les données et les capacités offertes par le Big Data et l’univers numérique" Bill Schmarzohttps://infocus.emc.com/william_schmarzo/5-ways-the-internet-of-things-drives-new-opportunities/
  10. 10. 1. Optimisation de l'activité 2. Identification des perspectives 3. Supervision de l'activité 4. Monétisation des données 5. Métamorphose de l'entreprise Optimisation des processus internes Rentabilité externe D'après: Bill Smarzo "Big Data, tirer partie des données massives pour développer l'entreprise", Editions First / John Wiley & Sons Indice de maturité du modèle Big Data Photo https://www.flickr.com/photos/t_gregorius/8518817272
  11. 11. http://www.flickr.com/photos/alt-n-anela/5959683246/ Questionner les données …
  12. 12. http://www.flickr.com/photos/scobleizer/3468220101/ … pour créer de la valeur
  13. 13. http://www.flickr.com/photos/environmentblog/7183015604/ … pour créer de la valeur
  14. 14. http://www.flickr.com/photos/23912576@N05/2962194797/ #Datamarketing
  15. 15. http://www.flickr.com/photos/thomashawk/7423040630/ Le Professeur Amar LAKEL présentera les dernières avancées en traitement des données pour optimiser vos campagnes marketing. Le Data Marketing est considéré comme une des plus importantes avancées en matière d'opportunité business. L'intervention de Amar Lakel est ici http://fr.slideshare.net/alakel/2014-bigdatacci-exelerate-1

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