Cas social branding

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  • Cas social branding

    1. 1. Social Branding in Education Elizabeth Ferris eferris@fiu.edu @Biz_Ferris FIU Online
    2. 2. Which Social Network Should I Use?• Twitter • Mendeley.edu• Facebook • Blogger• LinkedIn • Word press• Google Plus • Google Scholar• Pintrest • Digg• Acadmia.edu • ResearchGate
    3. 3. What is Your Goal ?• Personal Brand• Research• Professional Learning Network (PLN)• Communicate with Students• Overall social presence
    4. 4. Some things to note• Control your social brand• Keep up your brand up to date• Have a plan for your organization: • Who • What • When
    5. 5. Twitter Lingo• Tweet• Hashtags (#FIU)• Retweet (RT)• via @ (via @Biz_Ferris)• Overhead (OH)
    6. 6. • www.pintrest.com• Showcase your work• Create and update a reading list• Pin your CV or Resume• Create a user generated pinboard (students/professors)• Pin interesting Articles
    7. 7. • www.mendeley.com• Reference Manager• Read and take notes• Add PDF’s• Collaborate and share info with colleagues• Similar to Endnote, RefWorks, Zotero
    8. 8. Elizabeth’s Pintrest• http://pinterest.com/bizferris/social- branding/

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