Welcome to Year 10 Media Studies with !!<br />
Unit 4Media Audiences and Products Lesson 1<br />Monday 13th September 2010<br />
Starter<br />You are about to watch 2 clips of different media products.<br />In the pairs you are sitting in think about ...
Learning Objectives<br />To know  the reasons for audience classification.<br />To understand  audience classification cat...
Audience Classification…Why?<br />All commercial media products have to compete in a very competitive media marketplace<br...
Audience Classification…Think?<br />Why would producers need to know their target audience at the following stages of prod...
Audience Classification<br />The broadest audience classification, which can be used for whole genre’s of texts rather tha...
Mass Market<br />Niche Market<br />BBC 1<br />Kerrang Magazine<br />Radio Times<br />Amazon.co.uk<br />Lakeland.co.uk<br /...
Audience Classification<br />There are 4 key categories that are used to classify the audience<br />Class<br />Gender<br /...
Audience Classification<br />A good way to remember this is the CAGE of audience <br />Gender<br />Age<br />Class<br />Eth...
Audience Classification - Class<br />In audience classification class means something slightly different than in day to da...
Audience Classification - Class<br />Source: NRS<br />
Audience Classification – ClassEarnings<br />£50k and over<br />£35k to £50k<br />£25k to £35k<br />£15k to £25k<br />£7k ...
Estimates of UK population by social grade (2006)<br />Source: NRS<br />
Audience Classification - Age<br />There are clear categories of age that can be used to separate different stages in our ...
Audience Classification - Gender<br />Gender is a simple and obvious category;<br />Male<br />Female<br />
Audience Classification - Ethnicity<br />Like class, ethnicity can be a controversial and tricky category to identify the ...
Audience Classification - Ethnicity<br />
Audience Classification<br />How many audience categories do you think we have in this classroom?<br />Class<br />Age<br /...
Upcoming SlideShare
Loading in …5
×

Lesson p point 1 online

969 views

Published on

Slides from lesson 1 in Year 10 Media Studies

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
969
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lesson p point 1 online

  1. 1. Welcome to Year 10 Media Studies with !!<br />
  2. 2. Unit 4Media Audiences and Products Lesson 1<br />Monday 13th September 2010<br />
  3. 3. Starter<br />You are about to watch 2 clips of different media products.<br />In the pairs you are sitting in think about WHO the product is aimed at.<br />Each person in the pair pick one of the products<br />You have 3 minutes to write a short profile of the type of person who would use the product – their age, gender, type of job, media usage and consumption<br />Write it on your post-it note and stick it on the wall at the front. <br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. Learning Objectives<br />To know the reasons for audience classification.<br />To understand audience classification categories and techniques. <br />To be able to unpick the requirements of the Assignment Brief and Task 1 successfully.<br />
  8. 8. Audience Classification…Why?<br />All commercial media products have to compete in a very competitive media marketplace<br />There are lots of consumers but there are also lots of products for them to choose from<br />This means that media producers have to make sure that they target the right product at the right audience in order to ensure profit for their company through<br />Producers have to think about their target audience from the planning stages of a production right through to the marketing stage<br />
  9. 9. Audience Classification…Think?<br />Why would producers need to know their target audience at the following stages of production?<br />How might it help them to make decisions about their production at the following stages?<br />Production<br />Marketing<br />Planning<br />
  10. 10. Audience Classification<br />The broadest audience classification, which can be used for whole genre’s of texts rather than individual texts is;<br />Mass Market<br />A large target audience this is not very well defined<br />Niche Market<br />A small, well defined audience<br />
  11. 11. Mass Market<br />Niche Market<br />BBC 1<br />Kerrang Magazine<br />Radio Times<br />Amazon.co.uk<br />Lakeland.co.uk<br />Teachers TV<br />
  12. 12. Audience Classification<br />There are 4 key categories that are used to classify the audience<br />Class<br />Gender<br />Age<br />Ethnicity<br />
  13. 13. Audience Classification<br />A good way to remember this is the CAGE of audience <br />Gender<br />Age<br />Class<br />Ethnicity<br />
  14. 14. Audience Classification - Class<br />In audience classification class means something slightly different than in day to day life. In audience classification class is mostly about your job/profession and how much you earn.<br />It can also be a confusing way of classifying people…<br />
  15. 15. Audience Classification - Class<br />Source: NRS<br />
  16. 16. Audience Classification – ClassEarnings<br />£50k and over<br />£35k to £50k<br />£25k to £35k<br />£15k to £25k<br />£7k to £15k<br />£5k to £7k<br />
  17. 17. Estimates of UK population by social grade (2006)<br />Source: NRS<br />
  18. 18. Audience Classification - Age<br />There are clear categories of age that can be used to separate different stages in our lives<br />Babies/Toddlers – 0-3years<br />Infants/Children – 4-12years<br />Teenagers – 13-19years<br />Young Adults – 20-29years<br />Mature Adults – 30-39years<br />Middle Aged – 40-65years<br />Elderly/OAP – 65years+<br />
  19. 19. Audience Classification - Gender<br />Gender is a simple and obvious category;<br />Male<br />Female<br />
  20. 20. Audience Classification - Ethnicity<br />Like class, ethnicity can be a controversial and tricky category to identify the audience<br />It can be misleading and perpetuate social stereotypes such as only black people listen to rap music<br />Nevertheless it is a key category used to identify the audience<br />Sometimes though it can be easy to use ethnicity to categorise the audience of a product, for example, language. <br />
  21. 21. Audience Classification - Ethnicity<br />
  22. 22. Audience Classification<br />How many audience categories do you think we have in this classroom?<br />Class<br />Age<br />Gender<br />Ethnicity<br />

×