Social media for small business

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We provide websites and online marketing services to small businesses. We use the Wordpress platform for simple, affordable websites that you can use to promote your business online and get more customers.

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  • Welcome to Social Media for Small Business Workshop. Thanks to Rosanne with the Alachua Business League and Kathy for arranging this here at SunState CU. Some of you may know me as the owner of Simple Internet Strategies. Last fall, I closed that business. Now I have partnered with Cindy Long in our new business together, EC Digital Mark. I’ve been building websites since 2005, and helping small business owners develop their online presence since 2010. I’m going to be referring to lots of links. Don’t worry about writing them down, I can email this presentation to you later if you want me too.
  • Today we’re going to learn how to effectively use Facebook and other social media channels to promote your business online. We’ll also discuss the importance of having a website for your business and the role that social media channels play in promoting your website. Finally, I’ll offer some social media tips and best practices, Q & A and hands on practice of what we’ve learned. And we’ll cover FB privacy settings since that is a major concern that’s been mentioned by many people.Since it’s a workshop. we’ll be spending some time doing hands-on activites to help you manage your Facebook settings and business page.
  • Your online presence is more than just a website . It starts with your website but to keep up with your competition online, you really need a FB page, a Twitter account, and a LI page.YouTube is also a powerful channel to drive traffic to your website since it’s the second largest search engine (next to Google) and is actually owned by Google. And now, Google+ is emerging to be very impactful in terms of driving traffic to your website. It’s more than a social network.
  • People aren’t using the telephone book anymore to find someone to help them fix their plumbing problem, or find a book to read, or find a hairstylist. The first thing most people do nowadays to find a solution to their problem is to “Google It”. And when they have a problem or a need that your company can solve or fulfill with your products and services , will you be found online?
  • To organize what’s on the internet, Google indexes every website that is submitted to them into huge databases. Getting your content indexed by Google is the main reason why you want an online presence that includes social media (Facebook, Twitter and Linked In). When someone searches for a specific keyword, Google goes to their database to look up it and return results that fit that person’s query. They use an algorithm or formula that will return the best results. It’s in Google’s best interests to return the best results. People will start using Google’s competition (Bing) if they don’t return the best results.
  • The algorithm is kept secret but there are 2 variables that we know of that are included: Keywords – main descriptors of your site that match what people are searching for onlineBacklinks – links from other authoritysites to your site High performing keywords have high demand and low competition. Best backlinks are from authority sites that are relevant to your niche. The more you’ve got, the better ranking you will have.
  • The best returns of your search query ends up here for you to choose from. Most people choose one of the Top 3 results to click on. People spend a lot of money to build a business website but never get a return on their investment because they are not optimizing their websites for the search engines. Withso much competition online, you need to know how to get to the top of the SE’s and how to drive traffic to your website.
  • Your online presence drives traffic to your website. Post links to your content on Facebook. Even though the links on your Facebook page are “nofollow” so they don’t count as backlinks, the content (in the form of links) will be noticed by Google when people click on it. So it will get indexed faster. Twitter– links are indexed and followed by Google. Make sure to use high performing keywords and hashtags(#) in front of your keywords so that people can find you when they search. LinkedIN– similar to FB. Usually no follow but content gets indexed if people click on it. Exposure to your professional contacts on here are more important than on other social networks. YouTube is the largest search engine next to Google. Post videos there that link back to your website to drive traffic to your website. Google loves videos. Google+ is more than a social network. Having links on Google+ is going to get you indexed faster. It’s going to change search as we know it.
  • Google’s algorithm values “social proof” and so do humans. As Google begins to integrate how people share content into their search engine results page, it’s not going to matter as much if you make it to the top. People are going to click on the content that someone they know in their community shared because they know, like and trust that person’s recommendation. That may be all the way down the page. You still need to optimize but social sharing is going to become more important in the algorithm. Early adopters win because the sooner you get active on G+ and share your content, the higher your content will rank for the people who matter to you…your customers.
  • Can you see how valuable can Facebook and other social media channels can be for driving traffic to your website and improving your business?
  • Your website should be the Hub of your small business online. Facebook and Twitter attracts people to your business and brand. In terms of engagement and converting to a sale or lead, it should always point people to your website.
  • Facebook is a powerful marketing tool for your business because there are so many people on there at one time. However, it should never replace a website because all content resides on Facebook’s servers. FB can choose to delete your page whenever they want for whatever reason and it’s limited in what it can accomplish for your brand in terms of design and functionality. Why waste time and money on developing your Facebook page when it doesn’t belong to you? This is true for any social networking site. It’s best to own your own site and use social media as a tool to promote your content.
  • Facebook should be used for providing valuable content, engaging customers with your brand, promoting new offerings, features and benefits and driving more traffic to your website where business is done!
  • Tips and Best Practices for Using Facebook and other Social Media channels
  • King Arthur Flour is a great example of a business page that engages customers, encourages brand loyalty and drives people back to their website:
  • They always link back to recipes on their website and include tempting pictures of the finished product that make you want to use their flour in your recipes.
  • This customer had a problem with a purse she bought. B360 staff acted promptly to take care of problem.
  • If you link your Facebook, Twitter and Linked In accounts, you can save time by only just updating 1 and all 3 are updated automatically. You can also attract new fans by posting update on your FB page without a link. If it’s longer that 140 characters, Twitter directs link to FB fan page. All your followers on Twitter that aren’t on your fan page will be exposed to it. You can do a search on Twitter for local people who might fit your target demographic. Use Twitter as a way to broadcast special promotions. Watch what your followers are doing. Maybe they are complaining about something that you can help them with and you can send a direct message to them with a solution or offer to help. Great tool to manage all of these social networks in one sitting is hootsuite.
  • Your Linked In profile is a great place to put links to your websites. Make sure you use good keywords to label your website link rather than just using generic “My Company Website”.
  • Creating a company page on Linked In can increase your brand’s exposure to your professional contacts.
  • You can describe your products and services to a professional target audience. Include relevant keywords so you can be found in Search and there’s a place where you can be contacted securely for more info.
  • In the age of identity theft, people are concerned about protecting their privacy online. Today we’re just going to concentrate on Facebook with some general cautions for the rest of the web.
  • Great article on mashable.com that covers the basics of how you want your settings to look according to your own needs and wishes. Remember that whenever Facebook adds a new feature, all settings go back to default. So make it a habit to check your settings every once in a while to make sure that they are where you want them to be.
  • You can customize your privacy settings by clicking on Account Settings on the top right of your FB profile and choosing Privacy settings. Then choose the Custom option and click on Edit Settings.
  • Connecting on Facebookwill affect how people can find you on Facebook. Sharing on Facebook will affect what people will see on your profile. If you use Facebook for personal and business and you want people to find you, you need to consider how restrictive you will be with your privacy settings and vice versa.
  • Setting custom privacy settings will help you to keep your private life and work life separate. Sometimes you don’t want your kids to know what you’re doing this weekend.
  • Be aware that you are violating Facebook Terms and Conditions when you use a Profile for Business. They will yank you off FB if they catch you. It’s so easy to create a business page, you don’t need to use your profile for business. You can also choose how you want to post on Facebook… as your Business page or on your profile. Just click on the down arrow and choose which page or profile you want to use when posting.
  • Social media for small business

    1. 1. SOCIAL MEDIA FOR SMALL BUSINESS Eunice Coughlin www.ecdigitalmark.com
    2. 2. How to attract more customers toyour online presence and increaseyour business profits• What’s an online presence?• Why do I need one for my business?• Promoting Your Business and Attracting New Customers Online• Tips & Best Practices• Facebook privacy settings and T & C• Q & A / Hands-on practice
    3. 3. What’s an Online Presence? • Website • Facebook page • Twitter account • Linked In page • Google + • YouTube
    4. 4. Q: Why Do I need an Online Presence?A: Because that’s where people are lookingTo find your business!
    5. 5. • Google Indexes website content into databases• When people search for a keyword, Google draws from database to return query results• Google Algorithm • Keyword + Backlinks
    6. 6. Google Algorithm • High performing keywords have high demand, low competition • Backlinks from authority sites relevant to business niche
    7. 7. Search Engine Results Page
    8. 8. Drive Traffic to your WebsiteFacebook – link to website contentTwitter – indexed by Google, link to contentLinked In – link to content on websiteYouTube – indexed by Google, link tocontentGoogle+ - indexed on Google, links tocontent, early adopters win!
    9. 9. Google+ is The Next “Big Thing”
    10. 10. Using Facebookand othersocial mediachannelsto growyour business
    11. 11. When it comes toyour smallbusiness and theinternet,Facebook andother socialmedia are the“icing on thecake”, not thewhole cake!
    12. 12. Facebook should never replace yourwebsite because • Content lives on 1 Facebook servers • They can choose to remove 2 your page at any time • It’s limited in design and 3 functionality
    13. 13. Facebook should be used for…• Providing valuable content• Engaging customers• Promoting new offerings, coupons, features and benefits• Driving traffic to your website
    14. 14. TIPS & BESTPRACTICES
    15. 15. Your Facebook Business Page VisitorsWant… • Need to know info • Discounts & Contests • “Inside” info that adds value to their lives and enhances their experience with your brand
    16. 16. Facebook Page Example #1• King Arthur Flour – Links to recipes – Discounts – Where customers can sample their products locally
    17. 17. Facebook Example #2 – Direct contact with customer to solve aproblem
    18. 18. Link Facebook, Twitter and Linked In accounts.Saves time and attracts more fans to yourFacebook fan page.
    19. 19. Linked In Profile
    20. 20. Linked In Company Pages
    21. 21. Linked In Company Pages
    22. 22. Protecting YourPrivacy Online
    23. 23. http://mashable.com/2011/02/07/facebook-privacy-guide/
    24. 24. Keep private life and worklife separate with customprivacy settings.
    25. 25. Terms & ConditionsYou can post on Facebook as your Business Page or as yourPersonal Profile .
    26. 26. Resources• Mashable www.mashable.com• Social Media Examiner• www.socialmediaexaminer.com• Search Engine Land www.searchengineland.com
    27. 27. Eunice Coughlin• EC Digital Mark www.ecdigitalmark.com• Google Plus plus.google.com/u/0/104763568822795703561• Linked In Profilewww.linkedin.com/in/ecoughlin• Facebook www.facebook.com/eunice.coughlin• Twitter www.twitter.com/EuniceCoughlin
    28. 28. Resources – Analytics• Social Mention (similar to Google Alerts) www.socialmention.com• Social.Media.Tracking (specific to FB)• www.socialmedia-tracking.com• Sysomos (Used by PR & Marketing Pros) www.sysomos.com

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